Once upon a time, the joint venture car was known as the uncrowned king of the market, with its excellent quality and advanced technology, firmly occupied the throne of the high-end market.
Therefore, owning a joint venture brand car is not only a dream for many people, but its high-end models have become a symbol of social status.
However, time passes, the market is changing, and the "big reshuffle" of the auto market seems to be quietly approaching.
In 2020, for example, the market share of joint venture brands was as high as 61.6%, but by the end of last year, this figure had dropped to 44%.
In addition, judging from the market data in May this year, the retail share of mainstream joint venture brands continued to decline: among them, the market share of German brands has dropped to 18.6%, a year-on-year decrease of 2 percentage points; Japanese brands decreased by 3.2 percentage points year-on-year to 14.8%.
Against this backdrop, three increasingly obvious phenomena are emerging, and consumers may need to be vigilant.
First of all, there is the situation of brand failure, which is beginning to emerge.
According to statistics, from 2020 to the present, 24 car companies have withdrawn from the market, involving at least 6 million car owners, and their after-sales service has almost become a castle in the air.
This is by no means alarmist! Because in the field of new energy vehicles alone, there have been recent bankruptcies of Weimar, the suspension of Gaohe, and the difficulties of Hechuang operation.
Even individual car companies with poor sales are asking all employees to sell cars, and the situation is not optimistic.
Therefore, in recent years, everyone needs to be extra cautious when buying a car, don't ignore the brand's business situation, and pay for the discount - too blind, and if you don't do it well, you will fall into the pit!
At the same time, don't think that some brands are as stable as Mount Tai with the backing of big manufacturers, it would be naïve to think so.
Because even for large manufacturers, not every project can be successful. In fact, there are many experimental projects in large factories, and there are not a few that have gone out of business.
For example, GAC FCA, GAC Acura, Dongfeng Yulon Nazhijie... These are all brands of big manufacturers, and finally they have withdrawn from the Chinese market one after another.
Although compared with the new forces, even after these brands are delisted, they still have the most basic after-sales guarantee.
But the real problem is that the products are not sold, how can they pay attention to after-sales? It is basically in a situation of "existing in name only".
At the same time, considering that the delisting of the brand will also seriously affect the value retention rate of the vehicle, I advise everyone not to risk their lives and end up badly.
Secondly, the value retention rate of automobiles is also continuing to decrease.
Maybe you don't pay much attention to this issue, but judging from the changes in the entire market, the depreciation rate of automobiles is more severe than we imagined.
Taking medium and large SUVs as an example, this type of model has always been the hard currency of the second-hand market, and the value retention rate is extremely high. But in the last six months, things have changed dramatically.
For example, in December last year, the value retention rate of such models was 70.1%, but in January this year, this figure fell to 63.8%.
Not only that, in the first five months of this year, the average price of used cars has fallen by 5,000 yuan, falling to a record low of 64,600 yuan.
According to their self-report, in the past 2 years, the loss of merchants is as high as 92%, and they dare not accept many models, because the loss is too serious.
Therefore, when you buy a car, you really have to pay attention to it. Considering the uncertainty of the current market, try to choose a model with a higher value retention rate to combat the accelerated depreciation.
Also, unless you're particularly well funded, I'd recommend "sit on the sidelines".
Because the "battle for oil and electricity" is raging, it is difficult to say which car will maintain its value. To put it bluntly, as the price of new cars continues to fall, the depreciation rate of used cars must be uncontrollable.
Therefore, if you really want to buy a car, it is also recommended to buy a second-hand one directly - after driving for a few years, it is often more cost-effective to change the car!
Finally, technological innovation is getting faster and faster.
Not to mention the new energy field, one change a day, and soon semi-solid-state batteries will be listed on a large scale.
Even in the field of traditional fuel vehicles, companies are showing a state of unease with the status quo.
Ford, for example, spent $4.7 billion on electrification last year, but the results were not particularly significant.
As a result, this year they have decided to focus on hybrid technology, with all of their models expected to be available in hybrid versions by 2030.
Volkswagen is not far behind, with plans to invest 180 billion euros between 2023 and 2027, 70% of which will be spent on electrification and digitalization...
From the perspective of global car companies, it seems that they are accelerating the transformation of pure fuel and new energy. The reason is that with the development of science and technology and the progress of technology, pure oil vehicles are indeed a little unable to keep up with the times.
After all, not to mention the performance and experience of pure electric vehicles, hybrid cars can beat pure oil vehicles.
Take the hybrid models of Toyota, BYD and other car companies, the price is not expensive, but the fuel consumption can be 3-4 liters per 100 kilometers.
Judging from these circumstances, if you choose to buy a car now, how to look at it is a bit out of place.
After all, technology changes too fast, whether it is a petrol car or an electric car, it may be eliminated within a few years of being bought.
All in all, the auto market is in a period of drastic change, and it seems that the "big reshuffle" is coming!
In this case, partners who are ready to buy a car should be cautious and recommend waiting and seeing. I can't wait, and it is more recommended to buy a used car, which is often more cost-effective.
If something happens, the loss is relatively low, isn't it?