On June 27, 2024, a rumor that Honor phones will use Huawei's Kirin chips spread quickly on the Internet, causing widespread attention and discussion. It is reported that many netizens broke the news on social media that the new model to be released by Honor will be equipped with Huawei Kirin chips, and even specific models and chip models have been exposed. However, in response to this rumor, Honor CMO Jiang Hairong quickly responded via Weibo: "It's pure nonsense."
background
More than three years have passed since Honor officially became independent from Huawei in November 2020. During this time, Honor has reached cooperation with chip manufacturers such as Qualcomm and MediaTek to launch a number of smartphone products based on these chips, and has achieved good results in the market. For example, according to the market share data of the top five brands in the global high-end smartphone market (priced above $600) in the first quarter of 2024 released by market research firm Canalys, Honor entered the top five for the first time with a market share of 2%, and its shipments in the high-end smartphone market increased by 91% year-on-year, mainly due to the hot sales of the Magic6 series.
In the Chinese market, Honor also performed well, ranking third with a market share of 6% in the first quarter of 2024. Honor's success is inseparable from its partnerships with Qualcomm and MediaTek, as well as its innovations in product design, marketing, and user experience.
Honor's relationship with Huawei
The relationship between Honor and Huawei has always been in the spotlight. Zhao Ming, CEO of Honor, said in many interviews that although Honor is independent from Huawei, Huawei's core values and culture are still inherited in Honor. Zhao Ming described Glory as a thick branch cut from the big tree of Huawei, and although it grows in different soils and environments, it still maintains the spirit of Huawei.
Zhao Ming stressed that Honor will no longer be Huawei, and they are not Huawei. In shopping malls and markets, the competition between Honor and Huawei is a gentleman's battle, with the two sides going toe-to-toe on product and marketing, but still complimenting each other's products in private.
Zhao Ming also mentioned that although Honor has left the familiar Kirin chip and HarmonyOS operating system, he is full of confidence in Honor's future and believes that even if it starts from scratch, Honor has the ability to surpass everyone.
Perspectives & Analysis
Rumors that Honor phones will feature Huawei's Kirin chips have spread rapidly on social media, reflecting the public's heightened interest in the relationship between Honor and Huawei. After its independence, despite making major adjustments in chips and operating systems, Honor still achieved remarkable market results, proving its strong competitiveness in the market.
Prompt response from executives
Honor's CMO Jiang Hairong's swift response not only clarified the rumors in a timely manner, but also demonstrated Honor's efficient response ability in dealing with emergencies. As the smartphone market becomes more competitive, brand reputation and market trust have become particularly important. Jiang Hairong's response helped Honor curb the spread of rumors in the first place and maintain the credibility of the brand.
Market environment and prospects
At present, the global smartphone market is highly competitive, especially in the high-end market, with giants such as Huawei, Apple, and Samsung accounting for most of the market share. In such a market environment, it is not easy for Honor to enter the top five in the global high-end smartphone market. This achievement not only reflects Honor's success in product development and marketing, but also demonstrates its strength in innovation and brand building.
With the popularization of 5G technology and the continuous improvement of smartphone capabilities, the market demand for high-performance chips is also increasing. Honor's cooperation with Qualcomm and MediaTek not only provides it with a stable supply of chips, but also ensures its continuous improvement in performance and user experience. In the future, if Honor can continue to maintain cooperation with top chip manufacturers and continue to make breakthroughs in product innovation, it is expected to gain a larger share in the high-end market.
Socio-environmental influences
In the current international situation, technology companies are facing unprecedented challenges and opportunities. The intensification of technology competition between China and the United States has made the development of Chinese technology companies in the international market full of uncertainties. As an independently operated Chinese technology company, Honor's performance in the global market has attracted much attention.
Honor's relationship with Huawei, as well as its choice of chips and operating systems, are strategic adjustments in this environment. With the continuous changes in the domestic and foreign market environment, Honor needs to actively promote independent innovation and enhance its technical strength and market competitiveness while maintaining cooperative relations with top international technology companies.
conclusion
To sum up, although the rumors that Honor phones will use Huawei Kirin chips have been clarified, this incident reflects the public's continued concern about the relationship between Honor and Huawei. Since its independence, Honor has successfully gained a foothold in the high-end smartphone market through cooperation with chip manufacturers such as Qualcomm and MediaTek. In the future, Honor needs to continue to strengthen independent innovation, enhance product competitiveness, and show stronger strength and influence in the international market.
In the context of increasingly fierce global technology competition, Honor's success is not only of great significance to itself, but also provides useful experience and inspiration for the development of Chinese technology companies in the international market. It is hoped that Honor will continue to maintain the spirit of innovation in the future development, continue to break through itself, and become an important force in the global smartphone market.