Experience mode is a marketing strategy that allows potential customers to experience a product or service for free before making a purchase. At the heart of this model is to demonstrate the value of a product or service through experience, so as to stimulate the customer's desire to buy. Experience patterns are used in a variety of industries, such as:
High-end massage table sales: By opening an experience store near the community, customers can experience the massage table for free. During the experience, customers can feel the comfort and effect of the massage table, which generates a desire to buy. The salesperson will offer the option to buy or rent after the experience.
KTV management: Through the issuance of free singing cards, customers can experience the service of KTV. Customers may consume other products, such as drinks and snacks, during the experience, thus increasing the revenue of KTV.
Real estate sales: The sales office does not directly display the sand table model, but first allows customers to experience the actual environment and design of the house, so as to increase the customer's desire to buy.
Circus Horse Riding Program: Attract customers to experience by offering free horseback riding on the first lap. Many customers continue to pay for horseback riding after the experience, increasing the circus' revenue.
The three main points of the experience mode are:
Time control: Make sure that customers have enough time to experience it, but not be fully satisfied, to motivate them to buy.
Showcase core features: Highlight the core features and benefits of your product or service during the experience, so that customers can see the results immediately.
Trigger customer feelings: Through experience, stimulate customers' emotions and feelings, which in turn prompts them to make a purchase decision.
The effectiveness of the experiential model lies in its ability to allow customers to experience the benefits of a product or service firsthand before making a purchase, thereby increasing their trust and purchase intent.