Recently, the 2024MWC Shanghai Station, the largest communication conference in the Asia-Pacific region, arrived as scheduled. However, when the Southern + reporter came to this communication exhibition site according to the guidance of the conference, his eyes were full of things that had nothing to do with the imaginary "communication": cars and planes were surrounded by people in front of the exhibits, and AI and large models were everywhere, is this the wrong place?
It has to be said that this communication exhibition, which has been held in China for 11 sessions, has not only witnessed the development of communication technology from 3G to 4G to now 5G, but also witnessed the evolution of the communication industry in China.
When I visited MWC 10 years ago, I was really authentic in communication, from various styles of mobile phones to various wireless devices, because in that era, everyone felt that communication was to complete the interaction of information through the "medium" such as mobile phones. However, at MWC Shanghai 2024, "old-fashioned devices" such as mobile phones have long been ignored, and instead of them, technology products in different fields such as cars, manned drones and even robots have become the popular king of MWC, the communication exhibition.
At the Xiaomi booth, it was no longer a Xiaomi mobile phone that occupied the C position, but a Xiaomi car with a bay blue color scheme became the protagonist, attracting a large number of people to take pictures and onlookers, among which there were many overseas audiences taking pictures in front of the Xiaomi car.
At the booth of China Telecom, the manned drone from Xiaopeng has also become the Internet celebrity of the exhibition, although it cannot be experienced on the spot, but it is also an unexpected surprise to see the aircraft at the communication exhibition.
Whether it's a car or an airplane, appearing at the communications exhibition can be said to have earned enough popularity, but is it just for the sake of popularity that manufacturers spend so much effort to exhibit these big guys? Apparently not. Take Xiaomi as an example,On the other side of the booth,In fact, it is Xiaomi"People, cars, and home full ecology"Interactive experience area of the scene,The audience can not only experience the seamless flow of music、Video and other information between mobile phones、Tablet and speakers under the support of 5G technology,You can also experience the seamless connection between different scenarios such as automobiles、Home and office,And the integrated experience effect of intelligent cars with the help of Internet of Things communication technology,This is the true meaning of the car appearing in the communication exhibition。
The manned UAV at China Telecom's booth also represents another new scenario in the field of communications: low-altitude economy. Because of the unmanned manned UAV, the requirements for communication technology are also very high, and the huge low-altitude economic market has also opened up a new space for the development of communication technology, China Telecom Chairman Ke Ruiwen pointed out in his speech at the conference that the innovation brought by 5G, the integration of heaven and earth is an important development trend.
From the mobile phone product "Screen Master" communication exhibition, to the intelligent networking represented by smart cars and low-altitude economy in the communication exhibition, industry data can also give some answers. According to the China mobile phone market tracking report released by IDC in the first quarter of 2024, the overall shipment of China's smartphone market is about 69.26 million units, a year-on-year increase of 6.5%. The same IDC predicts that the global compound growth rate of autonomous vehicles under the Internet of Vehicles technology will reach 14.8% in five years. In the mainland, the Society of Automotive Engineers of China also predicts that in 2025 and 2030, the output value of the vehicle-road-cloud integrated intelligent networked automobile industry will increase by 729.5 billion yuan and 2,582.5 billion yuan, and there will be three times the growth space in five years, which is in obvious contrast with the single-digit growth of the mobile phone market.
The emergence of the "new face" of the communication exhibition represents the development of communication technology, which is no longer just in the service communication industry itself, when communication technology can provide support and value for more different new technologies and new scenarios, the meaning and market of "communication" will be broader, and will be more closely related to public life and social economy. From another point of view, when all walks of life need more advanced communication technology to support, it will undoubtedly become an important driving force to promote the development of communication technology itself.
Southern + reporter Ye Dan
【Author】 Ye Dan; Liu Jing
Southern Industry Watch