Climbing high and jumping, Hongdou Group "butterfly change" to new wisdom

Scientific and technological innovation has always been put in the first place, and the high-end transformation product of "black technology" - 0 sense comfortable shirt, which has set off a "national tide fever" has won 6 awards in 5 countries, and its sales have exceeded one million pieces since its listing; Constantly moving from "Made in China" to "Made in China", products, factories, supply chains, and parks have set sail one after another...... In the surging tide of cultivating new quality productivity, red beans, which started with traditional industries, are bravely standing at the "head of the tide".

"The core of the 'new' of new quality productivity lies in promoting industrial innovation with scientific and technological innovation, which is also the way of survival of modern enterprises. Zhou Haijiang, Secretary of the Party Committee and Chairman of the Board of Directors of Hongdou Group, said in an interview.

The story of the new quality productivity behind the 0 sense shirt

Recently, Hongdou Comfort Men's Wear has recently been awarded the "0 Sense Shirt, China's No. 1" market position statement certification by Euromonitor, a global authoritative market research agency. Why can a shirt get such an authoritative certification and sell millions of "phenomenal" products, how do you do it?

Digital and intelligent transformation accelerates the "cocooning" of traditional manufacturing. In the 5G smart factory of Hongdou shirt, the reporter saw that multiple assembly lines were running "in parallel", and groups of data were beating in real time on the large screen of factory data. Here, the Hongdou-textile and garment industry Internet platform is like a 'super brain', which can control the whole process of the product life cycle. The production efficiency of this 5G smart factory has increased by 32%, and it only takes more than ten minutes for a shirt to be cut and produced.

High-end transformation, 0 sense shirt into a "phenomenal" item. The reason why the 0 sense shirt developed by Hongdou is selling well all the way is mainly because of the "black technology" inside, the fabric is the key topic of industry research, how to overcome the problems of skin-friendly but not wide, breathable but not warm, etc., is the key aspect that many brands focus on "overcoming". In order to create a comfortable shirt, the red bean men's clothing has gone through countless experiments in the choice of fabrics, and finally found a "functional fiber", the 20-kilometer-long fiber weighs only 2 grams, which is as light as a feather. In addition, the "0 Sense Comfort Shirt" also contains a Swiss polymer, which gives it the ability to "sense" the body's sweat and body temperature, and adjust the temperature at any time.

The research and development of "0 sense comfortable shirt" has become the epitome of Hongdou's timely transformation in keeping up with the law of market development. "To win a place in the highly competitive market, we must rely on creating unique value, adhere to the guidance of scientific and technological innovation, and stimulate new momentum with product scientific and technological innovation." Zhou Haijiang said that Hongdou adheres to the industry-university-research cooperation as an important engine for the high-quality development of the enterprise, actively participates in the formulation of industry standards through five measures: talent, platform, investment, mechanism and product, strengthens the innovation cooperation between the upstream and downstream of the industrial chain, and effectively promotes its own development. At present, the company is also actively promoting digital intelligence, green, online, accelerating the "new manufacturing" of forging and casting enterprises, accelerating technological innovation and efficiency improvement, and at the same time focusing on brand positioning, R&D and design, smart production, smart stores, etc., to create an agile supply chain platform, form a three-dimensional marketing channel of "offline stores + online stores + personalized customization", and accelerate the integration of a new generation of information technology with traditional manufacturing and modern service industries.

Pursuing the "new" to wisdom is the key to enterprise upgrading

On the evening of April 25, the first quarterly report of General Motors, a holding subsidiary of Hongdou, was released. From the perspective of net profit, the net profit attributable to shareholders of listed companies in the first quarter of 2024 was 153 million yuan, a year-on-year increase of 1270.57%, and the profitability increased significantly. Under the big waves of the market, insisting on independent innovation is the key to the promotion of red beans.

On the same day, the reporter came to the GM Green Smart Factory in Wuxi to visit the intelligent molding workshop, semi-steel vulcanization black light workshop, and digital control platform. The plant has realized intelligent production management from mixing, components, molding, vulcanization, to testing and warehousing, and the overall efficiency has increased by 40% compared with before the transformation.

Walking in the clean and bright molding workshop, the reporter deeply realized why "data is one of the most valuable assets of an enterprise". On the digital display, the real-time margin of materials, equipment operation and other information are clear at a glance. On the production line, each tire has a unique "life number", which is convenient for the whole process of after-sales traceability. In the molding workshop, workers only need to touch the screen, and the manipulator can complete the delivery of the fetus through the automatic transportation line of "air + ground" like a "crane machine".

It is worth mentioning that GM has the first vulcanization "black light workshop" in the industry to achieve operation. This is the necessary part of "steaming" the fetal embryo. With the help of advanced technologies such as big data, cloud computing, and artificial intelligence, the main production force is no longer workers, but manipulators, EMS trolleys, stackers, automatic vulcanizers, etc., which can achieve 24-hour uninterrupted production.

"What is a market economy better than? The competition is quality, service, and price, and the brothers must also settle accounts. At that time, our tire factory was not doing well, and the internal automakers of the group did not buy it. So we learned from the pain, with the determination of "grinding one child in ten years" to make products, in 2016, GM shares were listed on the main board of the Shanghai Stock Exchange. With the release of overseas production capacity, the company achieved very good results in the first quarter of this year, with a year-on-year increase of more than 10 times in net profit. Zhou Haijiang said that if enterprises want to survive and live long in market competition, innovation is the constant "way out".

Go out and "go to sea" to accelerate to the new

"Globalization is an important part of the development of new quality productivity, involving supply chain management, production R&D and global markets. Our company must 'go out' and open up a 'new blue ocean'," Zhou Haijiang said.

In the context of increasing global economic uncertainty, how can enterprises overcome the "crisis" and develop better? Internationalization is undoubtedly one of the best ways out. Only enterprising private enterprises have a future, and behind China's private enterprises is a stable and huge Chinese supply chain system, and private enterprises can use this cost "advantage" to sail to the sea and "do business" with the world.

"There are two advantages of setting up factories overseas: one is close to the consumer market; The second is to be close to raw materials. In Zhou Haijiang's view, the "going out" enterprises are living well, such as building a tire factory in Southeast Asia, which can not only obtain the core material of tires - high-quality natural rubber nearby, but also reduce production costs; At the same time, under the influence of factors such as international trade frictions and domestic competition, "going overseas" is an adjustment that enterprises need and must make.

To promote the digital and intelligent upgrading of overseas bases, at present, Hongdou is actively brewing an "upgraded" plan to go overseas. In recent years, Hongdou has built three major tire production bases in China, Thailand and Cambodia, and on the basis of learning from the successful experience of the "black light factory" of the domestic base, it has added "number" empowerment to overseas bases. From January to February this year, the company's overseas company sales increased by 127% year-on-year, and in March, the foreign trade sales of semi-steel tires in China, Thailand and Cambodia exceeded one million for the first time, achieving a milestone leap. In order to meet the strong market demand, the production bases in Thailand and Cambodia are stepping up the construction of the second phase of the project, which will be gradually put into operation in the second half of the year, and the new sales will be 3.83 billion yuan after full production.

Actively responding to the "Belt and Road" initiative, Hongdou not only takes root in domestic development, but also serves the global layout of other enterprises, and actively builds and operates the Sihanoukville Special Economic Zone in Cambodia. At present, the Westport Special Economic Zone has introduced 188 enterprises from China, Europe, the United States, Southeast Asia and other countries and regions, creating nearly 30,000 jobs. In 2023 and the first two months of this year, the total import and export volume of enterprises in the Westport Special Economic Zone will be US$3.362 billion and US$628 million respectively, a year-on-year increase of 34.86% and 38.3% respectively, accounting for 7.18% and 7.73% of Cambodia's total import and export trade respectively.

"The international environment is facing a high degree of uncertainty, and we need to be very energetic and capable; One point of will, a lot of energy, to deal with all challenges with a certain spirit." Zhou Haijiang said that it is necessary to learn more, communicate more to increase ability, to stimulate the passion of doing things and entrepreneurship, to work together, but also to plan ahead and position themselves in the future to calibrate the strategic "positioning", which is the key to its success.

Leaping to high-end, accelerating the pace of digital intelligence and internationalization, and accelerating the cultivation of new quality productivity, red beans are rapidly "butterfly changing".