The Epoch ET sold 2,770 units in the first month of its launch, ranking first in the sales of medium and large pure electric SUVs in the 20-250,000 class in May, and third in the sales list of medium and large new energy SUVs. Since its global listing in May, Epoch ET has completed a stunning start of "super energy when it debuts, and it is popular when it goes public", with the number of orders constantly refreshed one after another, and the sales terminal has frequently reported good news. The Xingtu brand sold 9,467 units in May, up 24.4% year-on-year; From January to May, 41,195 units were sold, a year-on-year increase of 27.2%, successfully fulfilling the promise of "no more politeness" to the market in 2024.
The success of ET is not accidental, but the result of continuous innovation and improvement around user needs and market trends. This car showed strong market competitiveness in the early stage of listing, which is not only the trust and recognition of the "five super" product power of the majority of new energy and family consumers, but also the Xingtu Star Era adhering to the "user-centric", through a series of major measures, listening to users, being responsible for users, and constantly meeting user expectations, and finally driving this popular model all the way to attack.
Get first-hand feedback and pre-market crowdtesting to help your product continue to evolve
Users are the focus of the work that Xingtu Star Era has been focusing on since its inception. To have in-depth insight into user needs, more actively invite users to co-create products, and participate in the process of continuous evolution of Epoch ET, which is the foundation of Xingtu as a user-oriented enterprise.
Therefore, before the official launch of the Epoch ET, the Epoch of Xingtu Epoch launched the industry's first "100 new cars, pre-market crowd testing" activity for users across the country. This activity selected users who love and are willing to share to experience the new car first, which not only reflects the concept of "born for users" of the Xingtu brand, but also demonstrates Xingtu's absolute confidence in the strength of its own products. Through this initiative, Epoch ET received extensive user feedback before the product launch, constantly polished the details of the product, and finally launched a car that truly meets the needs of users and exceeds their expectations. User feedback is quickly applied to product improvements, ensuring that every future car owner can enjoy the best quality driving experience, and the Xingtu brand continues to shorten the distance with users through this open and interactive way, and has established a deep foundation of trust before the launch of Epoch ET.
Take out the housekeeping skills, and the products have undergone strict assessments
If the user's thinking is the wings that help the Flying Star Era ET to be red all the way, then with "Technology Chery" as the foundation, the hard power of the product is the housekeeping skills that Xingtu Star Era has come up with.
The core strength of the "five supers" has all withstood rigorous tests and assessments, and finally pushed the Star Era ET to consumers. At the level of "super safety", Epoch ET conducted the industry's first 31.9-meter free fall test in the air, and experts from the China Automotive Center witnessed the whole process of falling and dismantling the car, demonstrating the safety performance of Epoch ET at the technical level, and establishing an indestructible image in the hearts of users.
At the level of "super intelligence" and "super driving control", Yin Tongyue, chairman of Chery, joined hands with Luo Zhenyu and Wu Pei to complete a Beijing-Tianjin intercity high-level intelligent driving long-distance challenge. It not only shows the intelligent driving technology of Epoch ET, but also allows the audience to understand the performance and characteristics of the vehicle more intuitively through real-time interaction. Through this transparent display, the Xingtu brand further enhances the trust and recognition of its products.
In the "super endurance", the Star Era ET also brings a proud endurance performance of 2141.4km. From Wuhu in Anhui Province to Zhanjiang in Guangdong Province, and then to the launch conference site in Guangzhou, the magnificent journey of 40 hours verified the endurance strength and driving performance of the Epoch ET in an all-round way, further consolidated Chery's leading position in the engine field, and dispelled the pain points of users in the new energy era, so that Epoch ET lived up to the trust of users in Chery's technology.
Xingtu does what it says, and its strong delivery capabilities fulfill its user commitments
Continuous polishing, in the end, is to meet the big test of delivery, and delivery is also a test of the core strength of a car company. On the second day of the launch of the Epoch ET, the first batch of 1,000 vehicles was delivered, and Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, joined hands with the senior management team to hand over the new cars to users. It took less than 4 months from the launch of the whole vehicle to the simultaneous launch of range extension and pure electric dual power and the completion of the first batch of 1,000 deliveries. This efficient delivery speed proves the strong strength of Epoch ET in the supply chain, manufacturing and channels. During the three-day holiday of the Dragon Boat Festival, Xingtu's production system is still working overtime, aiming to deliver 8,000 units for Star Era ET users in June, and users who ordered before May 9 will also ensure that the delivery will be completed on June 30, and new users will also mention new cars on time within 60 days.
The strong production and supply chain management capabilities behind Xingtu Star Era come from the most advanced and intelligent production base in the "manufacturing factory", which is the best resource of "two factories" of Chery Group; The most advanced and high-end technologies in the "Innovation Factory" are given priority to Xingtu Star Era to help the brand fulfill its commitment to users. Through high-efficiency and high-quality manufacturing and delivery capabilities, Chery Group has once again demonstrated the profound strength of established car companies to the industry. Fast and efficient delivery not only improves the user's car buying experience, but also strengthens the user's trust in the brand.
The product power of "super energy", combined with the above many measures, has made Epoch ET continue to help the rapid growth of the Xingtu brand with hot sales, which is also the best interpretation of "user-centric". In the future, Xingtu will continue to focus on users and launch more excellent products that meet the needs of users, so as to bring consumers a better driving experience. Today's successful sales of Epoch ET are not only the victory of this product, but also the glorious chapter of the entire Xingtu brand.