Recently, Lei Jun, chairman of Xiaomi Automobile, released a message on his personal media, saying that the Xiaomi SU7 intelligent chassis atmosphere light is coming. It has been officially launched in the Xiaomi Auto APP Mall, and three pieces of information can be seen from the blog post.
First, the lamp has many colors, with six-color colorful lighting effects, as well as breathing patterns. Lei Jun said in the blog post that the light is cool, practical and smarter. The color of this chassis ambient light fits an idiom - colorful. It can be said that Lei Jun understands young people too well, young people buy Xiaomi Su7 just to be cool, so Xiaomi Su7 with chassis atmosphere lights, it will make young people feel very cool, no wonder someone commented under Lei Jun's blog post "Drive out, others will say ghost fire boy".
Second, the chassis atmosphere light does not light up when driving, and will only light up when parking or hanging P gear. This design is for the sake of safety, safety first, prevention first, the installation of additional products can not affect safety, otherwise it is easy to be judged as illegal modification, affecting insurance payments, affecting the annual review of the car. Because this atmosphere light is installed around the chassis outside the car, some people think it is not good-looking, and they also think of the previous copycat mobile phone, and also said in the comment area of Lei Jun's Weibo: "Don't do it like this, it reminds me of the previous copycat mobile phone with a circle of colored lights."
Third, Xiaomi has a strong ability to innovate and create, especially the peripheral products that produce various main products. This is the ecological chain product, the atmosphere light can be linked with charging, and the lighting can be delayed after getting off the car. After installation, the chassis atmosphere light does not need to be charged separately, it is directly connected to the car circuit, and can also be used as an additional light. The lamp costs 999 yuan per set, which is not cheap, no wonder someone replied in the Lei Jun comment area, "99 yuan can be bought in the auto parts city." ”
Lei Jun said in a recent speech that ecology is Xiaomi's real killer feature, Lei Jun said: "The central control screen of Xiaomi cars can be expanded up and down, left and right, for example, a physical button can be expanded, and the intelligent dual dial can also be expanded, quartz lamps can also be installed on both sides, and we have also designed a lot of high-quality peripherals, and there are more good products in the back." So some people said before that Xiaomi has no R&D and no innovation, which is not right.