The first coffee culture system
Lighting up urban public spaces
Futian District Library "Book Language Coffee"
Awarded "2024 Typical Case of Library Integration and Development"
In the field of economics
The "Coffee Index" has become
An indicator that reflects the economic vitality of a region and the competitiveness of a city
Over the last decade
Futian uses a library full of cultural atmosphere as a carrier
Create a new IP "book language coffee" for Shenzhen's local humanistic life
The first has platform space, theme features, self-created brands, etc
A complete and systematic coffee culture system
Leading the way in a new trend of reading
Activate the cultural consumption market
- Up to now, Futian District Library has held more than 1,000 coffee series activities, with a total of more than 100,000 readers. In 2023, 2 coffee-themed libraries will be completed, with a total of more than 80,000 visitors.
- Recently, this innovative practice was successfully selected as a "2024 Typical Case of Library Integration and Development", and it is also the only award-winning project in Shenzhen and the only one in Guangdong. Today (June 28), the National Symposium was held in Changzhou, Jiangsu Province, and awards were presented. This award marks that Futian District Library's innovative practice in promoting the integrated development of libraries has been widely recognized by the industry. The selection was launched by Library News in March 2024 to implement the clear instructions for library development in the Ministry of Culture and Tourism's "14th Five-Year Plan for the Construction of Public Cultural Service System", build a "people-centered library", and explore the "Library+" model.
01
Cafe Venues:
Create a new immersive "reading + coffee" space
"Book Coffee Talk"
More than just a reading space
It is also a collection of reading, leisure, and socializing
Cultural complex
Futian District Library breaks through the operation model of traditional libraries
Adopt the "Foton Library+" mode
Books, coffee, music, cultural creativity, etc
Multiculturalism comes together
formed
"Book Café" Library, Literature Café Library, etc
A new space that is inclusive, creative and interactive
This model appeals not only to citizen readers
Especially the younger demographic
It is also on WeChat, Weibo, Xiaohongshu, Douyin, etc
Social platforms have set off heated discussions
"Book Café" library
Located in Gangxia North Super Hub, a new landmark in Shenzhen, known as the "Eye of Shenzhen", the museum has a collection of more than 1,000 books on coffee, literature, art, photography, music and other themes, and has held more than 30 themed activities in five major sections: KOL reading, coffee, art, life and exhibition. As one of the core projects of the coffee culture brand of Futian District Library, "Shuyu Coffee" Library is an open, diversified and humanistic reading culture brand created by Futian District Library to enhance readers' interest and enthusiasm for reading.
"Book Café" library
The "Shuyu Coffee" library in the Gangxia North subway station can also be visited in the near future. It is worth looking forward to the fact that the 2.0 version of "Shuyu Coffee" will be officially launched in July this year, and the new museum is located in the Blue Book Square on the south side of Jingmi Community Park, and everyone is welcome to visit ~
Literary Coffee Library
Located in the North District of Shenzhen Central Book City, the comprehensive bookstore has a collection of books and magazines with the theme of coffee and literature, and will be included in Futian at 8 o'clock at night at the end of 2022, and social institutions will be introduced every Friday to carry out special theme activities through the combination of music and vinyl to share the future of coffee and technology. Up to now, nearly 100 themed activities have been held.
Literary Coffee Library
02
Coffee Brands:
Leading the new trend of "reading + coffee".
For Futian District Library
Coffee culture has never been just about coffee
It's about combining and extending
Especially when it comes to reading
Futian District Library continues to explore the connotation of coffee culture
It was built in turn
"Coffee Workers' Society", "Hand Brewing Competition", "Workers' Life Coffee Festival", etc
Featured event branding
As of now
The "Coffee Workers" series has been carried out for 170 consecutive sessions
The "Hand Punch Competition" has been held for 2 consecutive years
The "Workers' Life Coffee Festival" has been held for 3 consecutive years
It has become a popular platform for coffee lovers to communicate
"Coffee Factory"
Based on the creative reading space of the library, it is equipped with professional coffee equipment and materials to provide readers with integrated experiential reading promotion services such as coffee recognition, coffee tasting, and coffee sharing. The event was well received and a large number of "Library Coffee Fans" were cultivated, and a total of 430 readers have become volunteers of the Creative Living Space project team as a result of participating in the "Coffee Workers".
"Hand Punch Contest"
By simulating professional coffee competitions, it provides a platform for coffee lovers to share and communicate, so that coffee lovers can intuitively feel the charm of hand-poured coffee, have a deeper understanding of coffee culture, further enrich the brand content of coffee culture in Futian District Library, and expand the brand effect.
"Coffee Festival for Workers' Life"
With coffee as a link and culture as a bridge, it has built a platform for employees in Shenzhen and Hong Kong to grow together, exchange and learn. The event not only promoted the integration of the cultures of Shenzhen and Hong Kong, but also stimulated the enthusiasm for two-way consumption between Shenzhen and Hong Kong.
03
Shenzhen-Hong Kong Integration:
To promote exchanges and co-operation between the coffee culture of Shenzhen and Hong Kong
Promote it with coffee culture
Promote the high-quality development of public cultural services
Take coffee as a small category
Drive commercial consumption
The mellow aroma of coffee
Condensed in the inheritance of skills
It is also permeated in the exchange of cultures
Futian District Library has provided a platform for employees in Shenzhen and Hong Kong to show their talents, exchange and learn by holding activities such as the "Coffee" Competition, the Shenzhen-Hong Kong Staff Coffee Salon, and the "Coffee" and "Reading" Market, and also to promote the exchange and cooperation of coffee culture between Shenzhen and Hong Kong, lead and stimulate the two-way consumption boom between Shenzhen and Hong Kong, and lay a solid foundation for the complementary advantages and win-win development of the coffee industry in Shenzhen and Hong Kong.
04
Coffee Culture:
In-depth promotion of coffee and reading
Futian District Library also used the WeChat public account platform to launch the "Futian Coffee Illustrated Guide" series to promote Shenzhen's coffee culture, and planned a number of coffee shop exploration routes, such as Jingtian, Meilin, Shixia-Xinzhou, etc., providing readers with a rich coffee culture experience. At the same time, the "Book Coffee Coffee" photography contest also encourages readers to share their stories with coffee and books, conveying a positive attitude towards life.
In order to better promote coffee culture, Futian Library also independently designed the first coffee library cultural and creative product "Stop Waiting Start Reading", which is deeply loved by coffee lovers, not only spreading the "feelings" of coffee, but also spreading the fragrance of books farther.
Relying on rich collection resources and perfect service system, Futian District Library continues to innovate public library service methods and reader experience, and under a series of strong measures, the coffee culture atmosphere of Futian District Library and surrounding areas has become stronger and stronger.
The successful selection of the "Shuyu Coffee" case into the "2024 Typical Case of Library Integrated Development" is an affirmation of the achievements of Futian District Library in promoting the integrated development of libraries, and also an encouragement for its firm steps on the road of building a public cultural service system in the new era. In the future, Futian District Library will continue to take "Scholarly Futian" as the brand, actively expand new development space and possibilities, carry out in-depth cooperation with more communities, parks, schools, bookstores and other places, create more new spaces with distinctive characteristics of "Futian Library+", and continue to move forward on the road of building a public cultural service system in the new era.
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Content source: Futian District Library