The "999 pure gold" products sold on some online platforms have many situations such as "fake as real" and "adulterated". With many questions from the complainant, the reporter of "Financial Investigation" launched an investigation that lasted more than two months.
Full of routines! In the live broadcast room, "999 pure gold" became alloyed
It is difficult for consumers to be deceived and defend their rights
In some online live broadcast rooms, "999 pure gold" is selling hotly, and it claims to be true and supports re-inspection.
However, after consumers bought it, they found that the so-called "999 pure gold" was a fake.
There are many similar complaints online, and netizens have shared their experiences of buying fake gold.
In order to explore the real situation of this consumption undercurrent in the current market, the reporter of "Financial Investigation" immediately conducted a personal experience on various e-commerce and live broadcast platforms, and found the two major routines used in these live broadcast rooms.
Routine 1: Secretly change the concept
Use the reason of rushing to buy pure money and high-priced subsidies to attract enough onlookers.
After the atmosphere of attention reaches expectations, the streamers immediately change the items they sell. At this time, the anchors no longer emphasize what material the pendants and bracelets they are selling now are, but in the barrage full of screens, the words "grab gold" with strong implications are typed.
The reporter bought a random product, and the product certificate he received only stated that the pendant was inlaid with gemstones, and there was no text information on the certificate as for the material of the metal part of the pendant, the material of the bracelet and the ring. However, the 999 stamp, which is conventionally a symbol of the purity of gold, is clearly engraved on the inside of bracelets and rings.
The reporter sent the received samples for identification, and the results were: the main body is made of copper.
Routine 2: Run away after selling
Merchants first sell pure gold, accumulate enough popularity, and set off the hot atmosphere of the real gold sales live broadcast room. Later, he began to sell alloy products by taking advantage of the atmosphere created by selling gold products.
The reporter saw the fake four big words "China Gold" at the top of the payment page in a live broadcast room selling gold bars late at night, and the next day the fake "China Gold" four words turned out to be "licking dogs", and the online seller disappeared into the vast Internet.
Coincidentally, the reporter bought a pure gold bracelet for 299 yuan through a link in the fan group in another live broadcast room that sells bracelets. When the anchor went off the air, the fan base was immediately disbanded, and the order information was nowhere to be found, only the payment record remained.
After the product is sent for inspection, the main material of this bracelet is copper. It is conceivable that when ordinary consumers encounter such a situation, they cannot find evidence to protect their rights.
The purchase relies on robbery, illegal fraud, and false declaration
The reporter investigated the sales and manufacturing chain of imitation gold in Yiwu, Haifeng County and Shenzhen
Where do these fake gold jewelry come from? Who is providing fake gold products for these live broadcast rooms? According to the delivery information of the fake bracelet, the reporter of "Financial Investigation" came to Yiwu. In the first district of Yiwu International Trade City, there are some stalls selling ancient imitation gold jewelry. The copper ornaments sold are stamped with 999. The store sales staff also admitted that the products with 999 steel seals are more popular.
The reporter came to a company called Yuqian Trading Co., Ltd., which specializes in providing imitation gold jewelry for e-commerce in the live broadcast room. In the company's warehouse, imitation gold jewelry is piled up on the shelves, pendants, bracelets, bracelets, rings, necklaces, earrings, there are many categories, everything, and the house is full of gold dazzling.
Here, the shipping price of these imitation gold jewelry is only a few yuan.
In cyberspace, the online anchors are clever and the live broadcast room is full of passion, and after the atmosphere is created, some consumers who brush up on the live broadcast are easy to make impulsive purchases. At present, there are more and more such situations, so these imitation gold jewelry engraved with 999 have also begun to be in short supply.
And the commonly used routine of "close the store and run away after selling" in the live broadcast room has also been confirmed here.
Some jewelry malls, trading companies and stalls in Yiwu are only the distribution centers of these imitation gold jewelry, and the source manufacturers of 999 imitation gold jewelry are in Haifeng County, which is known as the "jewelry capital". In Haifeng County, there are dense jewelry factory signboards everywhere, as well as large jewelry exhibition halls, where most of the stalls are opened directly by manufacturers.
Some merchants in Haifeng County are well aware of the suspected violation of the 999 printing of imitation gold jewelry. Some shopkeepers told reporters that to sell and produce such goods, they should "use their brains" and "avoid risks".
The mainland has clear regulations on the purity of gold jewelry and the method of representation of material imprints. For the average consumer, 999 is conventionally referred to as the purest gold.
The person in charge of Haifeng County Yuantai Jewelry Factory said that if customers have needs, they will be marked with 999 engraving.
The person in charge of Weihua Jewelry Factory in Haifeng County bluntly said that they would directly mark the 999 mark.
The jewelry processing factory in Haifeng County engraved 999 on the golden copper gold-plated jewelry. Although there is no word gold, Au or G, it leaves enough space for the sales side to wipe the edges, drain and sell fakes, which greatly increases the confusion, and it is really difficult for ordinary consumers to distinguish the real from the fake.
Shenzhen Tonghua Electroplating Factory is a manufacturer with superb imitation gold plating technology, and is known as a master in the industry of manufacturing counterfeit gold jewelry. Not only gold-clad copper is produced here, but also higher-end gold-clad silver.
The boss told reporters that the reason why gold and silver are recommended is because such products can "steal gold" and have greater profit margins.
When the reporter questioned whether there would be after-sales risks in making and selling counterfeits, the person in charge of Shenzhen Tonghua Electroplating Factory told reporters that there was no need to worry about it at all. Because to measure the gold content, the product must be melted, and there will be losses in the middle, and it is not clear whether it is really less or lost.
Gold bars with a gold content of only 0.001 grams are selling well in the live broadcast room
The falsification of the test certificate is slightly embarrassing, and the name of the testing institution can also be copied
In Pingyang County, some handicraft manufacturers also provide investment gold bars, handicraft gold bars and other products to some e-commerce live broadcast rooms. The person in charge of the manufacturer of Enyao handicrafts excitedly introduced the imitation silver and gold bars they produced to reporters, and said that the sales were very good.
Because the manufacturer's process is plated with real gold, real gold can be detected during testing, and Au.999 steel printing is used to play the edge ball, and the live broadcast room is generally sold as genuine.
On this artificial gold bar, the reporter clearly saw the words Au.999 20mg, but the person in charge of the manufacturer told the truth, although it was plated with real gold, but the content was very low.
In order to cope with the inspection of the market supervision department, Enyao Arts and Crafts Factory will use the method of stealing beams and replacing columns, send genuine products for inspection, and apply them to all simulated gold bars after obtaining the certificate.
The Yufu Gold and Silver Arts and Crafts Factory is a designated cooperative appraisal agency, a certificate for a dollar, a certificate for a code, any certificate can be issued.
The issuing authority of the certificate is "Guotai Gold and Silver Jewelry Quality Inspection Center". The reporter followed the address shown on the certificate and did not find the testing center. Less than 100 meters away, there is a "National University Gold, Silver and Jewellery Quality Inspection Center" with a slightly worse name.
The person in charge of the testing center of the National University told reporters that the so-called "Guotai Testing Center" is fake, and the scanned websites and content are fake, and the (link) background may be abroad.
It can be called a twin fake certificate, enough to confuse the real gold plating process...... In this way, an imitation gold product with a factory price of more than ten yuan, with the assistance of Yufu gold and silver manufacturers in Pingyang County, the fake product was paired with a fake certificate, and in the words of the network anchor, it finally turned into a "real money" to send "welfare" to consumers.
Source: CCTV Finance