This week, 12 new films were released in the mainland film market.
It's a pity that the box office performance is quite bleak, and even many blockbusters can be described as collapsing, but "There's a Commissary by the Clouds" played a headwind and continued to sit firmly at the summer box office.
won the daily crown for 9 days in a row, "There is a Canteen in the Clouds" broke 358 million, and Peng Yuchang became a big dark horse.
As of 22 o'clock on June 30, the single-day box office champions and runners-up in the mainland were "There is a Commissary in the Clouds" and "Mind Agent Team 2".
"There is a Commissary in the Clouds" broke 32.38 million at the box office in a single day, and on the 9th day of release, the number of scheduled screenings also rose to 24.8%, accounting for 27% of the box office, winning the daily crown for 9 consecutive days, and the cumulative box office exceeded 358 million, far surpassing the new films in the same period to win the summer champion.
However, "There is a Commissary in the Clouds" has an average reputation.
The movie Douban score is only 5.2 points, but Peng Yuchang has become a super dark horse this time, in the case of this week's new film pulling the crotch, the final box office of "There is a Commissary in the Clouds" is expected to hit 600 million, it turns out that this kind of warm comedy in prime time can always move people's hearts, even if it is average, as long as it is sensational, there are always audiences willing to pay.
"Mind Agent 2" also has a faint tendency to counterattack.
The single-day box office of the movie broke 24.61 million, the proportion of scheduled films was 13.7%, the box office accounted for 20.5%, and the attendance rate ranked first, and the box office fell in 3 days after 10 days of release, and the cumulative box office exceeded 173 million.
Hollywood blockbusters in this summer's schedule are generally high-level diving.
However, "Mind Agent 2" has strong box office stamina, especially when the number of screenings is not high, it is completely supported by the audience's attendance, among which there are no family cartoons in the summer file, and the most important thing is that "Mind Agent 2" is well-made, which is the best work of the year for this year's Hollywood blockbuster.
With a loss of more than 160 million, Nicholas Tse's new film collapsed at the box office, and I have mixed feelings: Hong Kong films have lost their seedlings!
And this week's new film is completely annihilated.
The Hollywood blockbuster "A Quiet Place: Invasion Day" broke 21.16 million at the box office in a single day, accounting for 17.5% of the film schedule and 17.6% of the box office, the performance is okay, the cumulative box office exceeded 71 million in 3 days of release, and the final box office is predicted to be about 150 million, compared with the mainland box office of 250 million in the previous work, this time the decline is serious.
Liu Yan and Huang Xuan starred in "Rifle Hotel", which really shouldn't be withdrawn.
The single-day box office of the movie dropped to 6.28 million, and the proportion of scheduled films also fell to 6.4%, with a cumulative box office of only 43 million in 3 days, and nearly half of them were previous on-demand box office. The movie was originally planned to be released in the Dragon Boat Festival, but he didn't have much confidence in himself and was withdrawn.
Now it seems that the new films in the Dragon Boat Festival file are not good, but "Rifle Hotel" is of good quality, and may be able to dominate the Dragon Boat Festival.
Of course, the worst new film of the week is undoubtedly "Customs Front".
Since it involves idol stars, I would like to state that the discussion here is limited to box office results.
On the 3rd day of the release of "Customs Front", the single-day box office was 20.55 million, and the proportion of scheduled films fell to 19.6%, but it was second only to "There is a Commissary on the Edge of the Clouds", which shows that the theater still has hope for the movie, but unfortunately the box office of the movie accounts for only 17.1%, and the box office ratio of the film is upside down, and the attendance rate is still poor.
At present, the cumulative box office of the movie is 73.75 million.
How bad is this achievement?
Compared with "There is a Commissary in the Clouds" in the same period, the box office broke through 77.08 million on the first day! And "Customs Front" couldn't catch up after 3 days of release.
Compared with Nicholas Tse's last movie "Angry Case", the box office was 243 million in 3 days after its release at the same time, which is three times that of "Customs Front", and more importantly, the production cost of "Customs Front" is as high as 250 million Hong Kong dollars, which is almost 230 million yuan.
At present, the film platform has greatly lowered its expectations for "Customs Front", believing that the final box office of the movie is about 180 million.
According to the filmmaker's 37% box office share, the loss of "Customs Front" may exceed 160 million! is undoubtedly one of the worst blockbusters in this year's summer file.
In fact, in my opinion, the biggest failure of "Customs Front" is director Qiu Litao, Jacky Cheung's acting skills and Nicholas Tse's action scenes are no problem, especially Nicholas Tse played the whole audience, and there was a faint shadow of Jackie Chan's life-fighting action, and he definitely tried his best. But the plot of "Customs Front" is too old-fashioned, and catching the brotherhood of ghosts and so on are all routines of Hong Kong films in the last century.
The collapse of "Customs Front" also made me have mixed feelings.
Police and bandit action movies are already the only golden signboard of Hong Kong movies, but in recent years, this golden sign has become synonymous with fried cold rice and selling feelings, and more and more audiences do not believe that Hong Kong films can make good works.
and the impact on Nicholas Tse is also huge.
To a certain extent, Nicholas Tse is the only seedling of Hong Kong films, the only actor in the Mesozoic Era who has the potential to succeed superstars, the 1.329 billion box office of "Angry Case" gave Hong Kong films hope, and arranged more than 6 blockbusters for Nicholas Tse in one go, Jackie Chan, Wu Jing, Andy Lau and other superstars were all pulled to be green leaves, and Hong Kong films gave the last hope to Nicholas Tse.
But "Customs Front" lost, what next?