Recently, I found a strange phenomenon, the price of live shrimp in our vegetable market has been "cut in half", it stands to reason that the price has dropped, and there should be more people to buy it, but the actual situation is that there are fewer people who buy live shrimp. Why is that? As a veteran market observer, I decided to dig deeper, and it turned out that there were five reasons why consumers were turned off.
First of all, I have to admit that I have an inseparable love for seafood, especially live shrimp, which always makes me want to stop eating for it. So, when the price of live shrimp dropped, I was overjoyed and ready to feast. However, reality hit me in the face.
Reason 1: Decline in quality. Although the price has dropped, the quality of live shrimp seems to have also decreased. The shrimp that used to be alive and kicking up and down now look a little listless. An employee who has worked in the market for many years told me that the price war has led suppliers to choose poorer quality shrimp in order to reduce costs.
Reason 2: Lack of freshness. After the price reduction, the freshness of live shrimp is also much worse than before. Although some shrimp are still alive, they are not fresh enough, which is undoubtedly the biggest blow to consumers who pursue freshness.
Reason 3: Security issues. As the price of live shrimp has decreased, some consumers have become concerned about food safety. They are worried about whether the low-priced shrimp has been improperly processed, such as using drugs to maintain the vitality of the shrimp, can such shrimp be safely eaten?
Reason 4: The purchase experience has deteriorated. Another problem with the price war is that the buying experience in the market has deteriorated. In the past, when buying shrimp, the stall owner would help to choose, but now in order to save costs, this service is gone, and consumers can only do it themselves, which undoubtedly increases the difficulty of buying for people who are not good at picking.
Reason 5: Consumer psychology. The last reason, and the most important, is the psychology of the consumer. In the eyes of many consumers, lower prices often mean that the quality of the goods is problematic, so even if the price is "cut in half", they do not dare to buy it easily.
Through this survey, I can understand why the price of live shrimp has decreased, but fewer people have bought it. These five reasons are like an invisible barrier that keeps consumers out of live shrimp stalls.
To sum up, it is a good thing that the price of live shrimp is "cut in half", but if you do not pay attention to quality and service, it will be counterproductive. While pursuing profits, merchants cannot ignore the needs and experience of consumers.
At the end of the article, I would like to say that as consumers, we should also look at price changes rationally, and not blindly pursue low prices and ignore the essence of goods. For merchants, if they want to attract consumers, they still have to work hard to improve the quality of goods and the purchase experience. Now, I will still buy live shrimp, but I will pay more attention to the selection, and I hope you can also buy the high-quality live shrimp you like.