Reading guide: The price of live shrimp has "plunged", why no one buys it? Vendors: There are 4 practical reasons!
As the old saying goes: "I'd rather eat a bite of seafood than a thousand heads of animals." "Seafood has always been a delicacy on people's tables because of its high calcium and high protein characteristics, especially in the hot summer, eating more seafood can replenish nutrients for the body, so that we can spend the bitter summer comfortably.
However, in the summer of this year, although a large number of farmed live shrimp on the market were on the market, and the price was "big dive", not many people bought them. The reason behind this, a friend who is a merchant who does live shrimp wholesale revealed to me four practical factors.
First, the purchasing power of consumers has declined
In recent years, the global economic situation has been complex and volatile, and the income of many households has been affected to varying degrees. Although the price of live shrimp has dropped significantly, buying seafood is still a significant expense for some families. They may be more inclined to choose more affordable and more frequently eaten ingredients, such as pork and chicken, to ensure that the financial pressure of daily life is not too great.
In addition, with the rising cost of living, people are paying more attention to value for money when shopping. Although live shrimp is delicious, it is relatively complex to cook and preserve, and it is not as convenient as other meats. Therefore, with limited purchasing power, consumers may choose more affordable and convenient foods.
Second, changes in consumption concepts and eating habits
With the development of society and the improvement of people's living standards, consumers' concepts and eating habits are also constantly changing. In the past, seafood was seen as a luxury food, and now, it has become a regular on the table of many families. However, this change has also brought with it a new problem: people are demanding more and more from the freshness and quality of seafood.
Although this year's live shrimp are affordable, consumers may have doubts about their freshness and quality. They are concerned that the low-priced shrimp may be due to poor breeding conditions, being pesticide-raised by farmers, and deteriorating quality due to over-feeding or loss during transportation. As a result, they may choose to avoid buying even if the price is attractive.
3. The increase in substitutes and market competition
In the past, live shrimp was one of the main options in the seafood market, but now, with the development of farming technology and logistics, more and more seafood species have entered the market, such as scallops, oysters, lobsters, etc. Not only are these alternatives similar in taste, but they are also relatively affordable, giving consumers more choice.
At the same time, the intensification of market competition has also caused the price of live shrimp to continue to decline. In order to attract consumers, some merchants may adopt a low-price strategy, but this may instead cause consumers to suspect that low prices may mean poor quality. Therefore, even if the price is low, if consumers are not confident in its quality, they will not buy it easily.
Fourth, the issue of information transparency and trust
In modern society, information is becoming more and more transparent, and consumers can learn about the source, quality and price of products through various channels. However, this also brings with it a trust issue. Some unscrupulous businesses may use information asymmetry to deceive consumers, such as false publicity, shoddy, and lack of catties.
And for live shrimp, consumers may be concerned about whether the farming environment is clean, whether too many antibiotics or hormones are used, etc. Coupled with the exposure of these problems of nuclear radiation water in Japan, it has seriously affected consumers' willingness to buy. No matter how low the price is, consumers will not choose to buy if they are not confident in its safety.
epilogue
To sum up, the phenomenon of a "big plunge" in the price of live shrimp but not many buyers is the result of a combination of factors. Under the influence of multiple factors such as economic pressure, changes in consumption perceptions and eating habits, the increase in substitutes and market competition, as well as information transparency and trust issues, consumers have become more cautious and rational when purchasing live shrimp.
For merchants, in order to stand out in the highly competitive market, they need to pay more attention to the quality and safety of products, improve information transparency, and establish a relationship of trust with consumers.
And for consumers, they should be rational and vigilant when buying live shrimp or any other food products. While pursuing price concessions, we should also pay attention to the quality and safety of products. Only in this way can we ensure that our table is both delicious and healthy.
In general, changes in the live shrimp market are the result of a combination of factors. I wonder how long it's been since you've eaten shrimp?