Text/Dong Review/Zi Yang Proofreader/Zhi Qiu
Nowadays, when consumers mention "domestic smart phone brands", the first thing that comes to mind may be Xiaomi, OPPO and mobile phone brands such as vivo and glory. As a former domestic smartphone overlord, Huawei today has been unable to regain its former glory in the domestic and foreign smartphone markets due to various factors.
Of course, even if the development of Huawei's smartphone business is blocked, basically falling into the ranks of "Others" in the Chinese mobile phone market, there are still many consumers who are still using Huawei mobile phones, and they are full of hope for Huawei's counterattack.
In addition to Huawei, there was once a mobile phone brand with a rather fierce development momentum in the domestic smartphone market, which has now disappeared from the consumer group, and this mobile phone brand is HTC.
At its peak, it was on par with apples
HTC once held the top spot in the Android smartphone camp in the global smartphone market, and even at its peak, HTC could be on an equal footing with Apple in terms of mobile phone products. At the time, consumers holding an HTC phone was a status symbol.
At that time, HTC's head wang Xuehong even publicly stated that if there were only 2 mobile phone manufacturers left in the smartphone industry, one of them must be HTC.
However, today's HTC name has almost disappeared from the vision of consumers at home and abroad. In HTC's official website, only one 5G mobile phone is still on sale; in HTC's official flagship store, all the goods have been listed, and only a data line worth 25 yuan is still struggling to support.
At the same time, HTC has officially withdrawn from the mainland market, from the HTC official website displayed in the blockchain smartphone EXODUS related situation, consumers click on the product's sales link, will automatically jump to HTC's official website in the United States.
From the second in the world to no one
According to the data, the founder of HTC is Wang Xuehong, the daughter of Wang Yongqing, the "god of Taiwanese business" that consumers are very familiar with. In 1997, Wang Xuehong officially founded HTC Hongda International Electronics, and in 2000, HTC has acquired two major customers, HP and Dell, and has become the world's largest PDA foundry.
In 2008, HTC successfully launched the world's first Android mobile phone - HTC Dream, which has been recognized and favored by mobile phone users around the world with its high cost performance and openness, and has become a trend of the mobile phone era.
According to the author's understanding, 2008-2012 is the peak of HTC's mobile phone business development, only 4 years, HTC has released more than 50 mobile phones, becoming the world's Android smartphone camp deserved champion, second only to Apple in terms of popularity and sales performance in the global mobile phone industry.
However, the world's second-largest HTC, once the world's second largest smartphone market, is now being left unattended, which is really regrettable.
Why did the former "King of Android" fail?
So why did the former "King of Android" HTC lose so badly?
2011 can be called hTC from prosperity to decline, as to why HTC fell to the altar, the author believes that there are no more than 3 reasons.
First, HTC's competitors continue to rise, dividing HTC's market share.
In the early days, HTC was able to achieve strong development, in addition to the cost-effective advantage of its products, there was also an important reason why there were fewer competitors on the market. With the continuous efforts of Samsung and Apple, HTC's original market share has plummeted, and it has naturally gone downhill in development.
Second, HTC is caught up in a patent dispute.
A fatal flaw in the OEM HTC compared with Apple, Samsung and other smart phone manufacturers is the lack of core technology, so the patent issue has become the focus of HTC's thunder.
It is reported that in the subsequent development process of HTC, it has been sued by Apple, Samsung, Nokia, BlackBerry and Microsoft for "patent infringement", which has seriously hindered the development of HTC in the overseas smartphone market.
Furthermore, HTC has been too slow to respond to the market.
All along, HTC has taken Apple as its competitor and insisted on taking the high-end, high-price route. However, in this process, the main cost-effective millet and other domestic mobile phone manufacturers continue to rise, which is a major development impact for HTC, unwilling to reduce prices and lower the posture of HTC naturally can not successfully maintain its original market share.
Write at the end
For HTC, at the beginning of the development of smart phones, it successfully seized the opportunity of development, making itself the leader and outlet of Android mobile phones, and taking advantage of the advantages of time, place and people.
However, in the later development process, HTC was satisfied with the development achievements it had made and did not further make up for the lack of its core technology. In addition, HTC's products also lack certain innovation, which naturally leads to its elimination by consumers.
The author believes that if HTC in the later stage of development sees its market share plummeting, it can soberly realize its shortcomings in the development process, make up for it in time, and occupy a certain advantage in the competition with domestic smartphone brands such as Huami and OV. Unfortunately, HTC has never changed its arrogant nature, and eventually fell from the second in the world to no one.