Many times, developing games is driven by a strong business idea, but the original intention of entering the game industry is very simple.
The founder, Luo Zixiong, has a deep affection for animals, not only keeping a corgi at home (which later became the default character and mascot Nemo in "The Beast Party"), but also adopting a lot of stray cats, and the company also encourages employees to bring their own pets to work. Starting from this feeling, Sosi Technology decided to develop a game with the theme of animals, hoping to convey the warm feelings of animals and bring joy to players.
Shanghai Sosi Interactive Information Technology Co., Ltd. is a game development company whose main products include Party Animals and SKYBOX, and the company's mission is to create entertainment products for the next generation of immersive experiences. With Amazon GameLift, Sosy Technology successfully produced and published the game "Party Animals" (Chinese name "Beast Party"), serving millions of players around the world. At present, the Amazon Web Services services used by Sys include: Amazon GameLift, Amazon DynamoDB, Amazon ElastiCache, Amazon Lambda, Amazon API Gateway, etc.
opportunity
Adopt a mature back-end hosting service to unleash the creative power of the game's front-end
With the development of the game industry, the vertical segmentation of the market has been very clear, and developers have different specific needs in each track. After research, Russoo Technology hopes to make a multi-player brawl type "party game", allowing different players from all over the world to choose their own animal avatars and fight against each other with real-time action during the game. Since the players of the party game can come from any country in the world, the game has high requirements for player matchmaking and network latency. Sosi Technology hopes to maximize its advantages in gameplay, level creativity, art, etc., and use mature game back-end construction services to assist in development and operation and maintenance, rather than investing too much time and manpower in infrastructure construction and operation and maintenance. Therefore, we hope to get help from outside.
It was found that Amazon Web Services has a global infrastructure that is conducive to balancing the latency between players in different regions of the world in party-type games. At the same time, Amazon Web Services has industry-leading solutions for the game industry, including Amazon GameLift, a game back-end hosting service represented by Amazon GameLift, with successful cases such as "Marvel Snap", "Borderlands", and "Frisbee Showdown", which are very suitable for the needs of Marvel Technology. In addition, the Amazon Web Services gaming industry team has also been collaborating with the project R&D team of Sovesty Technology since 2019 in line with the purpose of "in-depth service", and has put forward many constructive suggestions. Therefore, Sosy Technology decided to cooperate with Amazon Web Services to jointly create the party game "Beast Party".
Amazon Web Services' Amazon GameLift game hosting services and serverless backend architecture, as well as Amazon Lambda, Amazon DynamoDB and other products, not only help us improve R&D and operation efficiency, but also ensure the high reliability of our game services, ensuring that players around the world can enjoy a consistent and smooth gaming experience.
Li Yongyi, the technical director of Sosi Technology
solution
Amazon GameLift, a game hosting service, enables Beast Party to deliver a smooth, next-generation gaming experience around the world
Amazon Web Services helps Zo Si create an excellent game experience of "Beast Party" through a number of advantages such as global infrastructure, extensive and in-depth game industry solutions, world-leading security compliance, and strong support of Amazon's global business system.
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Unleash your creative power with Amazon GameLift to deliver a high-quality gaming experience for Beast Party
infrastructure
Amazon Web Services' global infrastructure addresses the resiliency and latency needs of Beast Party games. In online games, especially multiplayer online battles, the number of players online at the same time during peak and trough hours can vary by several times or even dozens of times. This requires the server to have the elastic ability to cope with tens of times the range of concurrent loads. On the other hand, since the gamers of "The Beast Party" come from all over the world, how to ensure that they have a relatively uniform low-latency and consistent gaming experience when playing is also a test for the server. Amazon Web Services operates 102 Availability Zones in 32 geographic regions around the world, meeting the needs of Beast Party players for excellent game latency performance with a large number of characters on the server side.
Game hosting services
On the other hand, Amazon Web Services' extensive and in-depth gaming industry solutions, represented by Amazon GameLift and its component FlexMatch, have been of great help to Sosi. Amazon GameLift is a game hosting service that optimizes the latency performance of games by connecting players and placing them on the lowest latency available server instances, reducing server compute costs by up to 70% compared to existing dedicated infrastructure, and most importantly, Amazon GameLift as a fully managed service that enables Sosy to significantly improve operational efficiency using Amazon GameLift hosts the server side of Beast Party, allowing Socus to focus more on gameplay and content creative design for better game quality.
FlexMatch, as a component of Amazon GameLift, helped Soxx solve the problem of "player matchmaking". In multiplayer online games, due to the large number of players and the uneven level of players, how to match players with similar levels to get a better game experience has long been a difficulty in the development of such games. In the past, developers had to write their own matchmaking rules (such as the ELO algorithm commonly used in multiplayer online battle arena games), but when the game needs to change settings due to planning, balance, etc., a lot of matchmaking rules have to be redesigned and the corresponding code needs to be modified, which brings a lot of work. Amazon GameLift FlexMatch is an out-of-the-box tool that allows game planners to easily update matchmaking rules by simply modifying the JSON configuration, without having to worry about the logic behind them, saving a lot of time. Thanks to FlexMatch, players are randomly matched based on a range of factors such as matchmaking speed, latency, and player level (match quality) in the actual game process, ensuring the player's gaming experience at the design and engineering level.
Security compliance and Amazon Global Business System resources
Since "Beast Party" is aimed at players in different countries and regions around the world, Amazon Web Services' world-leading security compliance concepts and practices provide strong support in the game operation process. Amazon Web Services supports 143 security standards and compliance certifications, and by partnering with Amazon Web Services, SoSys is able to address the review needs that may arise due to operations in many different regions around the world and players from different countries.
In addition, the strong support of Amazon's global business system has also played a non-negligible role in the release and promotion of "Beast Party". The experience of the game market proves that party-type games can achieve better communication effects through live broadcast platforms and trial games through top traffic anchors. Amazon Web Services has the strong support of Amazon's global business system, and "Beast Party" has been recommended by many well-known streamers on Amazon's Twitch live streaming platform, creating a lot of exposure opportunities for the game to win good word-of-mouth. After the game's official launch in September 2023, it reached 1,575 channel views and 310,000 peak viewers on the Twitch platform.
Business outcomes
130,000 players online
STEAM 平台榜上有名！
With the support of Amazon Web Services, the game reached a maximum of 130,000 simultaneous streams on Steam in 2020 with its beta version alone, and has been at the top of the Steam wishlist list for all its time. At the same time, the game was also nominated for Best Multiplayer Game and Best Family Game at the 2023 TGA (The Game Award). After the official version of the game was launched in September 2023, it had a positive rating of 90% ("special positive" rating) in the last 30 days. Today, with Amazon Web Services' infrastructure in multiple regions around the world, Beast Party serves millions of players from the United States, Europe, Asia, South America, and other countries, providing them with a high-quality, low-latency gaming experience.
"We chose to use Amazon Web Services mainly because it can help us deploy our games around the world, so as to provide a high-quality, low-latency gaming experience for players around the world. ”
About Sositech
Sos Tech is a company dedicated to creating global entertainment products using next-generation technology. THE BETA VERSION OF THE CORE PRODUCT "BEAST PARTY" CREATED THE FOURTH PLACE IN THE WORLD ON THE STEAM PLATFORM IN 7 DAYS, AND ALSO SET A RECORD FOR CHINESE GAME COMPANIES. At the same time, it also broke all the historical records of Chinese games on Steam's Wishlist, the total number of global DEMO players, and the number of DEMO online at the same time, and the number of online users exceeded 100,000 on the first day after the official release of the game, and the first domestic game to be nominated for TGA Best Multiplayer Game and TGA Best Family Game.
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