On the evening of June 6, the launching ceremony of the "2024 Shanghai Nightlife Festival" co-sponsored by the Municipal Commission of Commerce, the Municipal Bureau of Culture and Tourism, the Municipal Sports Bureau, the Municipal Greening and City Appearance Bureau, the Municipal Press and Publication Bureau, and the Huangpu District People's Government was held in INS New Park.
Liu Ping, Deputy Secretary-General of the Shanghai Municipal People's Government, Zhu Min, Director of the Shanghai Municipal Commission of Commerce, Quan Heng, Deputy Director of the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, Shen Shanzhou, Deputy Secretary of the Huangpu District Committee of the Communist Party of China and District Mayor, Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce and First-Class Inspector, Xu Qi, Deputy Director of the Shanghai Municipal Sports Bureau, Lei Xudong, Deputy Director of the Shanghai Municipal Administration of Greening and City Appearance, Xu Zhi, Member of the Standing Committee of the Huangpu District Committee of the Communist Party of China and Deputy District Mayor, Liang Dong, Deputy Mayor of Huangpu District, and other leaders attended the ceremony.
On the same day, the 2024 Shanghai Nightlife Festival Huangpu District activities kicked off simultaneously, with the theme of "Night Road Chenguang to Huangpu", focusing on 5 landmark nightlife clusters, and launching a series of activities around the five theme sections of modern night market, urban night sports, weekend night scene, urban light and shadow show, and night food, highlighting the "night" as the medium and cultural empowerment, and striving to build Huangpu nightlife brand IP, encouraging the linkage of business, tourism, culture and sports exhibitions, cross-border linkage of the industry, and multi-format integration. Night-time economic activities with a strong sense of experience create a nightlife atmosphere with international style, Shanghai flavor, fashion trend and fireworks, and actively play a leading role in the demonstration area of fine management of night-time economy.
During this year's Chinese New Year's Eve Life Festival, in order to expand the new possibilities of new urban consumption scenarios, Huangpu District actively explores new dimensions of high-quality development of night economy, relying on Shanghai's nightlife waterfront, trendy neighborhoods, and neighborhood good places, and releases seven nightlife routes of Huangpu District, including happy night shopping routes, gluttonous night food routes, immersive night tour routes, wonderful night entertainment routes, charming night show routes, cultural night reading routes, and dynamic night action routes, and at the same time, it cooperates with AutoNavi Map to customize and issue tens of millions of night travel-taxi subsidies. Help the Shanghai Nightlife Festival and start a night fun journey.
At the same time, Huangpu District gives full play to the autonomous function of the Council of the Nighttime Economic Development Community, realizes the regional linkage of the nighttime economy, and creates a diversified and vibrant nightlife scene. The combination of online platform and offline consumption experience will jointly create a nightlife brand in Huangpu District, bringing an unprecedented nightlife experience to citizens and tourists.
In the special theme section of the Modern Night Market, Baili Hao Market, the commercial center of the First Department Store, takes "zào point market - Chillax fun and relaxation" as the theme, creating a trendy life market and a rooftop atmosphere space; Sinan Night Party "Slow Shake Bubble Festival" takes global wine culture as the theme and provides a rich wine tasting experience; Xintiandi 2024 "Farmers Have Flower Heads" focuses on the flower and bird market in memory, focusing on flowers and plants, so that the "flower market" in memory can return to the city center; Bailian TX Huaihai held a "little urgent market! ASAP FAIR" market to bring citizens a wonderful experience of urban life in early summer.
In the theme section of urban night sports, the 2024 Shanghai Yoga Life Festival will take "yoga" and enjoy life as the theme, inviting many top domestic teachers to create 3 yoga activities for 100 people in Nanjing Road Pedestrian Street, covering courses of various schools of yoga; FOUND158 as the venue for the offline viewing venue of the Shanghai Let's Meet X European Cup, the launching ceremony of the Shanghai Nightlife Festival and the 2024 European Cup will be held. The Valorant Global Event Shanghai Masters landed at the Intrepid Arena on Longhua East Road in Huangpu District, bringing exciting event experiences to global e-sports players, while creating IP scene events, themed performances, and market block check-ins in Fuxing Park.
The special theme section of the weekend night scene is also exciting, and the performing arts world has launched the first performing arts themed night market in Shanghai, with nearly 100 performances staged in 22 performing arts spaces every week; INS New Park will hold a music festival with a top 100 DJ lineup in June, and launch a "Big Children's Day" adult amusement park during the anniversary celebration, as well as amusement park theme carnival market, trunk market, starry night cinema and other activities to attract young people at home and abroad to participate; Xintiandi will bring the "New World of Performing Arts" parade, Rock Bund Yuan District and its partners will co-create the hyperspace 6D urban comic dance "Silent Disco", and ONE EAST will hold a series of exciting dopamine activities, providing citizens and tourists with a variety of nightlife options.
In the theme section of the City Light and Shadow Show, UCCA's "Night Dimension – Night Encounter" art project integrates artworks into real night scenes, bringing an immersive art experience to the public. A giant naked-eye 3D screen has been added to the façade of the First Department Store Commercial Center, bringing visitors a more immersive and Shanghainese experience. The renovation and upgrading of the commercial building on the north side of Century Plaza is designed with the concept of "Variety Viewing Frame" to create an urban "gravitational field" full of vitality and charm.
In addition, the theme section of nighttime food culture is not to be missed. Sinan Night Party "FEAST Food Carnival" brings together Chinese and Western food cultures to bring a food carnival to the public; Taste of Shanghai and Meituan jointly held a global food market at BFC Bund Fengjing, allowing citizens to experience the cultural charm of different countries while tasting food.
Reporter / Fan Yuhao, Liu Huiming
Editor / Zong Zhelin
Photo / District Commission of Commerce
1. Huangpu strives to create a caring, equal and dignified living environment for people with disabilities
2. With a "five-star" environment and a 16 yuan package, this community canteen for the elderly in the city center is worth going to again and again!