Behind the 700 points of the college entrance examination is a copper art family that has been inherited for five generations

Blue shark consumption

2024-06-27 17:11Creators in the field of finance and economics

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01 Zhu Yetian, the son of Zhu Bingren, a master of Chinese arts and crafts, scored 700 points in the college entrance examination and became a copper art family that has been inherited for five generations.

02 Zhu Bingren Copper Art Co., Ltd. Chairman Zhu Junmin is the fifth generation of Zhu Bingren, and his grandfather Zhu Bingren is known as the "father of contemporary copper architecture".

03 Zhu Junmin emphasized that copper should be brought home, combining copper carving skills with traditional skills and traditional culture, such as azure copper kettles.

04 Zhu Bingren Copper Art has laid out nearly 100 offline intangible cultural heritage life experience halls in major airports, high-end shopping malls and scenic pedestrian streets across the country.

05 At present, Zhu Bingren Copper Art is valued at least 1.5 billion yuan, and Zhu Junmin is the major shareholder and actual controller, directly holding 58.79% of the company's shares.

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Blue shark guide: Break the curse of "rich but three generations".

Author | Tian Tian

Edit | Lu Xucheng

The rich second generation in the novel is just a superficial stereotype, and the rich second generation in reality is even more "hateful": richer than you, and more diligent than you.

In the past few days, the results of this year's college entrance examination can be checked one after another, and Zhu Bingren, a master of Chinese arts and crafts, has really added a joy. On the evening of June 25, he advertised on Weibo: My grandson Zhu Yetian, who is nicknamed "Young Master Maybach", and the winner of the Olympic Chemistry Gold Medal, scored 700 points in the college entrance examination, and he also reported good news to everyone!

What's the matter with "Young Master Maybach"? It turned out that Zhu Yetian had already been on the hot search during the college entrance examination. Zhu Yetian took the college entrance examination and was picked up by Maybach car. In the captured footage, his white-haired father is calm, as if he is bound to win the college entrance examination for his son. After the results of the college entrance examination were released, Zhu Yetian also told media reporters that his goal was Peking University, but he didn't like the title of "Young Master Maybach", and he would take off the label of "no learning and no skills" through his own efforts.

In fact, behind the 700-point "Xueba" in the college entrance examination is a copper art family that has been inherited for five generations. His father, Zhu Junmin, is the chairman of Zhu Bingren Copper Art Co., Ltd. and the fifth-generation successor of China's time-honored brand "Zhufu Copper Art"; Grandfather Zhu Bingren is a master of Chinese arts and crafts, known as the "father of contemporary copper architecture", Leifeng Pagoda, Emei Mountain Golden Peak...... These classic bronze buildings are from Zhu Bingren's hand.

"Xueba" also has a good family education. A few days ago, Zhu Junmin said in an interview with best-selling author Lu Qi that when Zhu Yetian was in elementary school and junior high school, even if he was busy with work, he would drive his children to school every day, and daily communication was very important, but he never asked about grades, but paid more attention to the child's emotions, logical thinking, and getting along with classmates, and appropriately dialed him; When the child is at home, he never watches TV and basically does not turn on his mobile phone, "Just like my father, he taught me by example." ”

Seeing this, do you envy the good family from others? But don't just envy the prominence of other families, the global proverb "rich for no more than three generations" is not a joke after all. And those long-lived families that break the curse of "no more than three generations of wealth" are probably the same: the inheritance of the existing family spirit and the continuous efforts of family members, more adapted to the social environment and changing market demand.

Zhu Yetian's family has a national intangible cultural heritage "Hangzhou Copper Carving Skills" productive protection base, Zhu Bingren Contemporary Art Center, high-end building materials R&D and exhibition center, statue art museum, cultural and creative boutique hall and copper architectural treasure hall, and its copper shops are all over Zhejiang and even all over the country, and have already been worth more than 100 million. And the reason why this family property can be inherited and developed starts from the story of how generations of the Zhu family did not change their will in difficult years.

The sad past of "Zhufu Copper Art".

The ancestors of the Zhu family went to Shaoxing.

"Zhufu Copper Art" is a time-honored brand, founded in the Qing Dynasty during the Tongzhi period. In that year, the founder Zhu Yuxiang opened a small copper shop, selling copper spoons, copper chopsticks, wine pots and other daily necessities. Due to the exquisite craftsmanship and fair price, the copper of the Zhu family was very popular, and there was a saying in the Jiangnan area at that time: the copper of the marriage daughter, the work of the Zhu family.

It is worth mentioning that Zhu Yuxiang is also a calligrapher. "Establish a business with copper and establish the world with books", this is a characteristic of the Zhu family. For example, Zhu Deyuan, the third-generation successor, has many traces of his calligraphy on the plaques of temples in the streets and alleys of Hangzhou; Zhu Bingren, the fourth-generation successor, is also proficient in copper art, poetry, calligraphy, painting and seal carving.

The good times did not last long, in the forties and fifties of the last century, in the hands of Zhu Bingren's father, the livelihood of the Zhu family's copper shop was suddenly interrupted.

Because of the years of war, copper was nationalized as a "strategic material" and used as artillery shells and weapons. Since then, copper has gradually faded out of the daily life of ordinary people.

Zhu Bingren

When Zhu Bingren was very young, his copper-related memories were before he was 7 years old, and after the copper shop closed, his father moved his family to Hangzhou. After growing up slowly, Zhu Bingren felt the inseparable love between the family and copper from his father's helplessness of having no copper to carve.

When he was admitted to Zhejiang Water Conservancy and Electric Power School, because his family was poor, he was reluctant to even eat, and even more unfortunately, he had not completed his studies, but the school was closed due to chaos. So Zhu Bingren self-taught all the courses that were not taught in the school, and after the resumption of the college entrance examination, he was admitted to the liberal arts of Zhejiang Electric University, during which he also taught himself arts and crafts, architectural art, landscape planning, chemical metal surface treatment, enterprise management and other disciplines, which laid the foundation for the revival of Zhufu copper art in the future.

Zhu Bingren also said, "I sometimes go to the hoop barrel shop to learn the craft, and go to the cotton shop and the musical instrument shop to see their traditional handicraft work, in the era when there is no copper to do, these are my spiritual sustenance, and I think that one day I will pick up this skill again." ”

It wasn't until the 80s of the last century that Zhu Bingren finally waited for the opportunity.

After the reform and opening up, new companies and individual stores were born in batches, and they all need to hang copper signboards when they open. At the age of 37, Zhu Bingren resolutely resigned from public office, starting from making signboards and devoting himself to the revival of Zhufu copper art.

A few years later, Zhu Bingren's copper business has improved slightly, but he feels greatly confused about the future. You must know that in the 90s of the last century, there were no titles such as "craftsman" and "craftsman", and coppersmithing was just a profession that could not be put on the table. The common people's homes have a collection of gold, silver, and ceramics, but there are almost no bronze objects.

In other words, the coppersmith not only had no social status, but also ate the last meal and the next meal. Zhu Bingren's company is not able to recruit coppersmiths. At this moment, Zhu Junmin proposed to give up his public office and go home to become a craftsman, which made Zhu Bingren very moved.

After all, for Zhu Junmin, for a long time when he was a child, he basically did not come into contact with copper. He studied step by step, was admitted to Peking University (also a "scholar"), and after graduating from university, he was assigned to a state-owned enterprise as a cadre, and he could have enjoyed an "iron rice bowl".

In this regard, Zhu Junmin said, "It can't be said to be out of love, but out of responsibility to the family." ”

Let the copper go home

When Zhu Junmin made the first copper kettle, someone asked him, "Can the copper kettle boil water?" ”

Zhu Junmin should be a mixture of flavors, the ancient people used bronze to drink wine and cook meat, and the teahouses in the past also used copper kettles, and the bronze daily necessities were forgotten like this?

In fact, bronze sculpture has a history of 3,000 years in China, and bronze ware undoubtedly represents traditional Chinese culture. In Zhu Junmin's view, in order to inherit copper culture, copper should not only be a museum exhibit, but should return to the lives of ordinary people. He came up with a slogan: Let the copper go home.

Zhu Junmin

But how easy is that?

In the past half century, daily necessities such as ceramics and stainless steel have been widely used in people's homes, but copper daily necessities have faded out of people's lifestyles. At the beginning, Zhu Junmin spent five or six years making all kinds of bronze daily necessities, but there was no market at all, and there were thousands of pieces in stock.

Zhu Junmin had no choice but to work with his father to make copper signboards and apply copper to various buildings, hoping to use this as a breakthrough.

Today, we are familiar with Leifeng Pagoda, Emei Golden Peak, these well-known tourist attractions of the copper buildings, are from the Zhu father and son. Zhu Bingren is therefore known as the "father of contemporary copper architecture", and in the process, Zhu Junmin learned the skills of copper carving. In 2006, Zhu and his son opened a "Zhu Bingren Bronze Sculpture Art Museum" on Hefang Street, Hangzhou, which is full of tourists.

Jiangnan Zhujia Copper House

With the deepening of the public's awareness of copper architecture and the return of traditional Chinese culture to the mainstream, Zhu Junmin has regained confidence in the matter of "bringing copper home".

It starts with the copper kettle, a daily utensil in ancient China for thousands of years.

A small copper kettle is finally formed, which needs to be forged tens of thousands of times, and then carved, polished, and colored, without being sloppy at all.

Zhu Junmin believes that in the daily scene of the family, copper carving products should be combined with traditional skills and traditional culture, such as young people around the stove to make tea, copper kettle may be a good carrier.

In recent years, copper products have become more and more popular among young people, behind which is the cultural self-confidence of a new generation of consumers and the resulting national tide consumption boom. Looking at the entire copper market, there are either tens of thousands, high and low exquisite artworks, or cheap but rough stalls, and copper products positioned in the mass price band to meet the needs of young people are relatively blank.

In Hangzhou, another copper product brand "Copper Master" was founded in 2013, and in 2017, it received 110 million yuan of Series A investment from Lei Jun's Shunwei Capital and Xiaomi Ecological Chain, and in 2018, it received 310 million yuan of Series B investment led by Cathay Fund.

Relying on traditional Chinese culture, the copper master can not only meet the spiritual consumption of consumers, but also be used for daily decoration and gifts, such as copper gourd ornaments, which can be described as the same as Zhu Bingren copper.

Copper art variables hundreds of millions of net worth

The ancients, whether they drank tea, lit incense, or made flowers, were full of rituals, and they were inseparable from the copper utensil as a support.

Today, unlike in the past, bronze is no longer a daily necessity. If you want to make copper home, in addition to the functionality of daily necessities, copper also needs to carry more cultural attributes, or artistic ornamentation.

In this regard, Zhu Junmin has made great innovations.

For example, traditional bronze ware is either gold or bronze after a long period of oxidation. In 2008, Zhu Junmin went abroad to learn the oxidation and coloring process of copper, to see how foreign copper artists achieved breakthroughs in various colors in copper sculpture works, and began to practice after returning to China.

He applied the traditional Chinese azure color to the copper kettle, not with paint, but borrowed from the enamel process, through high-temperature firing to oxidize the surface of the copper, and then brushed the tread with a mineral glaze. In this way, the azure color adheres to the body of the copper kettle, like a gemstone, and adds to the visual enjoyment.

In terms of family inheritance, in 2011, Hangzhou Zhu Bingren Culture and Art Co., Ltd. was established, and Tianyancha showed that the company also introduced external capital such as Yuhang Fund, Boss Industrial Group, Toutou Shidao Fund, and Zhongda Investment in Wushan in the development of the company; In 2022, after the completion of the share reform, "Hangzhou Zhu Bingren Culture and Art Company" will be renamed "Hangzhou Zhu Bingren Copper Art Co., Ltd.", and at the beginning of 2023, Zhu Bingren Copper Art will start listing counseling.

At present, Zhu Bingren Copper Art has laid out nearly 100 offline intangible cultural heritage life experience halls in major airports, high-end shopping malls and scenic pedestrian streets across the country. At the same time, Zhu Bingren Copper Art has opened flagship stores on mainstream e-commerce platforms such as Tmall and JD.com, combined with online live broadcasts, so that more young people can reach copper art works.

According to the last round of investment (C round) of tens of millions of yuan (calculated at 30 million yuan) and only 2% of the shares, Zhu Bingren Copper is valued at least 1.5 billion yuan, and Zhu Junmin, the father of "Young Master Maybach", is the major shareholder and actual controller, directly holding 58.79% of the company's shares, worth 880 million yuan.

It can be seen that through the efforts of Zhu Bingren and Zhu Junmin's father and son, "Zhufu Copper Art" has been reborn and is transforming into a public company.

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