On the morning of June 26, the second sharing session of the 4th Annual Conference on Integrated Communication Development was held, and the guests carried out in-depth exchanges around the theme of "Drawing a New Picture of Cultural and Tourism Integration" to jointly explore new paths and new models for the integrated development of culture and tourism.
A bowl of spicy tang has turned the small town of Tianshui in the northwest into an "Internet celebrity" city, the ice and snow carnival has made Harbin in the northeast explode in the cold winter, and the barbecue burrito has brought fire to Zibo, a traditional industrial city in Shandong. How to convert traffic into "retention" and "Internet celebrity" cities into "ever-red" cities? At the sharing meeting, relevant persons in charge and experts and scholars from representative city and county financial media centers, popular Internet celebrity cities, cultural and tourism departments, and leading Internet companies shared and heated discussions on topics such as cultural tourism brand building and communication, imagination of the future development of cultural tourism industry, and building a cultural tourism model that conforms to the characteristics of the times and highlights local cultural characteristics.
Li Huiming, Director of the Project Incubation Department of Tianshui Rong Media Center, Gansu Province: The creation of Internet celebrity cities is a national cultural tourism is very concerned, using a variety of ways and means to create, in fact, I think food is the most attractive, but when tourists from all over the country arrive at the destination, the next step should be to use history and culture to retain tourists. We must play the cultural card well and use our broad and profound culture to retain tourists, so that the "Internet celebrity" city will become "ever-popular".
Lu Di, Secretary of the New Media Research Institute of Communication University of China, Associate Professor and Master's Supervisor of the State Key Laboratory of Media Convergence and Communication: Culture is a spiritual attribute, tourism is an economic attribute, how to use new media as an intermediary to make the integration of culture and tourism better, and at the same time can create newer value, and use our communication capabilities to serve all walks of life.
Cultural tourism has a new world, and it is far away with poetry. At the event site, wonderful views were frequently output, applause continued to sound, and everyone drew a new picture of cultural and tourism integration by sharing and promoting a good model, good experience, good products and good technology for the integration and innovation of culture and tourism.
Yu Chen, Deputy Director of the Project Development Department of Yixing Financial Media Center, Jiangsu Province: In the area of media integration and development, the application of our new technology needs to be put on the agenda, and then there must be good content with our new technology.
Xin Tai, Deputy Director of the Propaganda Department of Youyu County Party Committee: As the birthplace of the Youyu spirit, our Youyu County needs strong support and strong promotion from all levels and all kinds of media in terms of promoting the Youyu spirit and the integrated development of Youyu culture and tourism. We will also continue to integrate new ideas, new technologies and new methods of communication, all-round and multi-angle publicity, and constantly enhance the visibility, reputation and influence of Youyu and the spirit of Youyu.
Reporter: Zhang Yibo, Zhang Xiaoju
Editor: Li Yue
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Shuozhou Rong Media Center