On the first day of its release, the Emperor's new film "Customs Front", known as the first bomb of the summer, only achieved a box office of 75 million. Qiu Litao, the director of "Customs Front", has hit the box office of several movies in a row, and this time even the emperor's first brother Nicholas Tse and the singer Jacky Cheung are also pitted. According to the box office trend of "Customs Front", it would be good to have a box office of 500 million in the end, and the emperor would probably lose money.
Screenshot of the movie "Customs Front".
Seeing Nicholas Tse's expression in the screenshot of "Customs Front" above, the editor wanted to laugh, Nicholas Tse's expression was definitely miserable by Qiu Litao. Emperor Films should have found that Qiu Litao's movies in the past two years were relatively pitiful, so he pinned his hopes on Jacky Cheung and Nicholas Tse to carry the box office, and later mainly promoted Nicholas Tse as the first action director, the action design of "Customs Front" is really good, and Nicholas Tse's fans can breathe a sigh of relief.
Nicholas Tse did work hard to promote "Customs Front". not only publicized on personal social media, but also mobilized relatives and friends to promote "Customs Front", among which Li Zhiting's promotion of "Customs Front" received more than 20,000 likes, and Fengwei's dynamic promotion of "Customs Front" was only a little more than 10,000 likes, is Li Zhiting's popularity so much higher than Nicholas Tse?
Jacky Cheung did not attend the premiere of "Customs Front", Nicholas Tse, Lin Jiaxin, Liu Yase and other leading actors attended, Jacky Cheung did not open personal social media in the mainland, but Jacky Cheung and Nicholas Tse once sat together in the "Blue Feather Reception Room" of the Six Princesses to promote "Customs Front". The plot of "Customs Front" is average and the scenes are chaotic, but the ending song "Far Away" is very good, created by Nicholas Tse, sung by Jacky Cheung, Jacky Cheung's fans go to the cinema to listen to Jacky Cheung sing "Far Away".
Jacky Cheung and Nicholas Tse sit in "Blue Feather Reception Room"
Actor Wu Zhenyu made a special appearance in "Customs Front", playing Jacky Cheung's boss. It is very interesting that Wu Zhenyu not only did not attend the premiere of "Customs Front" in Beijing, but only posted a news on his personal social media that "Customs Front" was finalized on June 17, and Wu Zhenyu's recent news is to promote "Silent Killing". Special starring, do you not pay attention to "Customs Front" so much, in the past year, Wu Zhenyu's popularity in the mainland has soared, and he should have a bit of box office appeal.
Starring Wu Zhenyu and Liu Qingyun, and directed by Qiu Litao, "The Negotiator" has achieved a box office of 150 million so far. This is also a movie of Qiu Litao's high-production period, and the box office of Director Qiu's high-production period is almost all on the street, and it is a loss for one film, if there is no follow-up move, the loss of "Customs Front" is also a foregone conclusion.
It's normal to lose money when making movies, but this time Qiu Litao pitted the light of the Hong Kong circle and the emperor's first brother Nicholas Tse, which is a bit serious. "Rage: A Serious Case" starring Nicholas Tse was directed by Chen Musheng and achieved a box office of 1.3 billion. Conservative estimates, "Customs Front" is the box office level of "Anti-Drug 3 People in the World" last year, about 300 million, can reach 500 million, and I really have to burn incense and worship Buddha.
Group photo at the Beijing premiere of the film "Customs Front".
In fact, the market environment faced by Hong Kong films this year is much better than last year, such as "Temporary Robbery" and "The Siege of the Kowloon Walled City" can fight their way out. In the first two years, the crazy marketing of self-media helped many mediocre mainland films achieve high box office, but the audience no longer followed the marketing rhythm of self-media after being cheated for two years, and the audience paid more attention to the quality of the film itself, which also gave Hong Kong films more opportunities.
"Customs Front" seems to be Qiu Litao's last inventory, Qiu Litao, as a fast gunner, has commendable works, but he neither has the spiritual core of Hong Kong films, nor has he learned the essence of Hollywood blockbusters. Director Qiu's workload has been greatly reduced recently, so he just thinks about it calmly, but Nicholas Tse has been full of work recently, and he has no time to think. Do you still have faith in Nicholas Tse?