Traditionally, whenever something is promoted, it will be praised and widely informed. Recently, however, the Norwegian Tourism Agency has been playing a creative game of contrarian thinking, with the protagonist in their promotional video taking the audience around Oslo in a wandering way, and instead of praise coming out of his mouth, he is full of thorns and complaints. As a result, as soon as this short video was uploaded to the Internet, it aroused countless likes from netizens, and the reverse operation was a great success.
The Norwegian Tourism Board's promotional video shows the laid-back lifestyle of the capital city of Oslo, sitting in parks and water's edge, and strolling through the streets.
The 31-year-old Halfdan, the Oslo man who is the main character of the film, opens the film by saying, "Frankly, I would never come here. Oslu isn't even a city......" and as he sat on the bank of the river and watched someone jump into the water, Halfdan looked disgusted and didn't understand why anyone would swim in the river in the center of the city.
According to the media, Halfdan's constant complaints about Oslo's inadequacy have caused others, especially those who live in crowded cities, to also take an interest in Oslo tourism.
Some netizens pointed out that this kind of tourism promotion is very rare, but it is also the best among them. Advertisers, on the other hand, say that telling the truth is more convincing. In the video, Halfdan asks, "Have you ever been to Istanbul in Turkey? Oslu feels more like the countryside. You'll meet the Prime Minister, the King, on the street corner." This may seem demeaning, but it is actually a compliment.
Halfdan then said that you can walk from one side of the city to the other in just 30 minutes, and you can try it in New York and Paris. This seems to highlight the virtues of Oslo in the opposite direction.
A city should have something beautiful that is hard to come by. He then asked Oslu if he had any culture. When he walked into the museum, he said, "If you don't have to wait in line for hours, is it more worth seeing?" Halfdan points out that there is no Mona Lisa here, but behind him is the famous painting "The Scream". It was the museum that Oslo set up for Munch, the creator of The Scream. As for dining, he said that if you walk into a high-end restaurant and find a seat, "I'm not even a celebrity." This is another special compliment.
Finally, Halfdan says at the end of the film, "I think a city should be unattainably beautiful, just like a beautiful love, it's not easy to get."