From June 28th to 30th, ISPO SHANGHAI 2024 was unveiled at the Shanghai New International Expo Center. At this exhibition, Himalaya, a professional outdoor brand under CAMEL, made its debut to the public.
With the theme of "peak climbing", the booth refined elements such as mountaineering and extreme cold, and adopted scientific and technological experiments, such as waterproof and windproof testing machines, warm space-time experience stations, etc., to display the high-performance and high-parameter characteristics of the products, bringing users an immersive experience.
Himalaya, more than the pinnacle of outdoor brand
The Himalayas are a place of pilgrimage for all outdoor climbers, and 10 of the world's 14 snow-capped mountains at an altitude of more than 8,000 meters rise above the Himalayan arc. Over the years, the Himalayas have witnessed countless collisions and drifts between the Indian Ocean Plate and the Eurasian Plate, and today it continues to rise, constantly refreshing new heights on top of the world.
Adhering to the spirit of Himalayan peaks "becoming the peak, but not only the peak", Camel released a new professional outdoor brand "Himalaya". The brand is committed to the research and development of a variety of high-tech outdoor equipment in outdoor polar areas, and the product line covers multi-dimensional scenarios such as mountaineering, high-altitude climbing, skiing, trail running, outdoor camping, and travel. In terms of product design, Himalaya is guided by "professional performance, scientific and technological innovation, and sustainability", and develops and iterates professional outdoor equipment with excellent performance according to the different needs of outdoor athletes and enthusiasts, so as to bring users a safer, more comfortable and reliable outdoor experience.
It can be said that Himalaya not only inherits the profound heritage of the camel brand in the field of outdoor equipment, but also innovates and breaks through on this basis. While meeting the high standards of professional outdoor sportsmen, Himalaya has also further enriched the brand matrix of camels. This two-way empowerment process enables Camel to capture market trends more keenly, accelerate product iteration, and improve user experience.
Intuitive test, Himalaya hard-core product strength embodied
At the exhibition, the brand demonstrated the excellent performance of the Himalayan jacket in core performance such as waterproof, warm and breathable through a variety of visual test devices, and also allowed visitors to experience the products first-hand through the interactive experience area.
For example, through the rain and wind blowing tests in confined spaces, the waterproof and windproof performance of the jacket is demonstrated; The Warm Time and Space Experience Station uses the special effects of the Abyss Mirror to display the four major series of Himalayan clothing in an all-round way.
It is reported that the Weifeng MICROTOP-TEX fabric used in the Himalayan series is jointly developed by the Jiangnan Branch of the China Academy of Textile Sciences, and is also the designated cooperative fabric brand of the China Science Exploration Association, certified by 32 testing institutions around the world, with a waterproof index of 30000MMH2O, a moisture permeability index of 11550+G/M2x24H, and a water pressure index of ≥28000, which has both breathability and warmth functions, and can withstand more than 350,000 friction tests. With high tear resistance, it can provide comprehensive protection for explorers even in the face of extreme weather conditions; The inner layer is made of self-heating cycle insulation material, which can effectively protect the body from the invasion of low temperatures, so that climbers can stay warm even in extremely cold environments. It is worth mentioning that the advent of Weifeng MICROTOP-TEX fabric also broke the monopoly of European and American brands on high-end fabrics for jackets in one fell swoop.
At the Warm Time and Space Experience Station, the brand focused on four series of Himalayan jackets:
【Himalaya H3500】Fearless of wind and rain series, suitable for daily commuting and travel, can meet the daily outdoor needs of most outdoor enthusiasts;
【Himalaya H5500】Expedition Adventure Series, suitable for experienced outdoor climbers, can resist the friction and scratches of sharp objects such as ice rocks and ice slags, and ensure the durability of the product in extreme environments, so that climbers can face challenges with confidence;
【Himalaya H7000 & Himalaya H8848】Extreme Ski and Professional Climbing Series, designed for outdoor climbers who need to face extreme challenges such as strong cold winds and sub-zero temperatures, with long climbing cycles and difficult climbing, which belongs to the highest level of Himalayas.
A strong attack, a new stop for brands in the field of outdoor equipment
Through this exhibition, Himalaya also presented its latest achievements in the field of professional outdoor equipment, conveying the brand's unremitting pursuit of the spirit of exploration. With a multi-level product layout and targeted and specialized core product functions, Himalaya accurately matches the climbing needs of people at each level, whether it is a professional athlete or an outdoor enthusiast, you can find suitable equipment here and start your outdoor adventure journey.
The release of the Himalayan brand also marks another step in the research and development exploration of camel in the field of outdoor equipment. With the popularity of outdoor sports, the promotion of a healthy and active outdoor lifestyle is deeply rooted in the hearts of the people, and it is believed that whether it is camel or the Himalayas, it will lead more people who love adventure to embrace nature, explore the unknown, and enjoy the freedom and happiness brought by outdoor sports.