#头条创作挑战赛#"Do the anchors selected by Dongfang have any culture? ”
One word sparked controversy on the Internet
Recently, Oriental Selection went to various places for cultural tourism programs, "Oriental Selection of Guizhou", the well-known signature anchor of Oriental Selection on the program was obviously scolded for the sentence "broken mountains and rivers" when describing the topography of Guizhou!
But anyone who has gone to middle school and has nine years of compulsory education knows that the word broken mountains and rivers cannot be used indiscriminately, this is not an adjective simply used to describe the terrain and landform, but from Wen Tianxiang's "Crossing the Zero Ding Yang": "The mountains and rivers are broken and the wind is fluttering, and the life experience is ups and downs and rains." ”
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"Mountains and rivers are broken" is a fixed word to describe the fall and division of the country, and it only has this meaning. Generally, "the mountains and rivers are broken, and the land of Shenzhou is sinking" is used together.
Although he was scolded by the whole network because of this inappropriate wording, judging from the video of this anchor, he really did not have ulterior motives, and he did not mean it.
He just wanted to use one word to describe the fragmented topography of Guizhou to show that he was cultured.
The small essay that obviously apologized afterwards also expressed his sincere attitude of admitting his mistakes, and when preparing the materials, he read some of the same expressions without giving too much thought to another layer of meaning.
But the small composition that admits mistakes is also wrong, the idiom "mountains and rivers are broken" has only one meaning at all, and it has no meaning to describe the terrain and landform.
"Cultural people" set up overturned
It can be said that the main differentiation between the anchors of Oriental Selection and other anchors is the character of "cultural people", and the anchors are also former teachers of New Oriental, which have credibility.
And half a year ago, Dongfang selected Jilin Tour, which caused Dong Yuhui and Dongfang Selection to almost break up, and the small composition incident was also set up by "cultural people".
At that time, there was a comment under the Oriental Selection video: "Who is the promotional copy? ”
The editor specially replied at the top: "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting creation team, shooting team, and editing team. ”
This incident caused Dong Yuhui's fans to be very dissatisfied, believing that Dong Yuhui had never erased the team's contributions, and he had said in the live broadcast that not all the small essays were written by himself. This editor is backstabbing the anchor!
This incident continues to ferment on the Internet, and in the face of the overwhelming emotions of fans, Sun Dongxu, CEO of the company, criticized the fan fan circle, and responded that "Dong Yuhui has already been given more than tens of millions of salaries" was criticized by fans for not being exposed.
At the same time, at the beginning of his live response, he said, "Come to a meeting today", and then casually threw the mobile phone on the table, making a "pop" sound, and the scene of dropping the mobile phone also caused strong dissatisfaction. Netizens questioned Sun Dongxu: "Who are you holding a meeting for?" ”
From his point of view, the influence of the company's anchors is directly directed at the company, which of course makes people angry. But such an attitude towards consumers is really inappropriate, although it is useless for him to apologize later, anyway, netizens just want to fire him!
And the stock price has plummeted, Dong Yuhui is also off the air, and there are constant rumors that he has been poached by all parties.
There is even "Yu Minhong is currently facing the situation of choosing between protecting CEO Sun Dongxu or anchor Dong Yuhui." Rumors.
This matter then made a big fuss, Yu Minhong personally came out to apologize to Dong Yuhui, and stepped down as CEO Sun Dongxu of Dongfang Selection on the grounds of management negligence, and then Yu Minhong concurrently served as him. And Dong Yuhui also came out to do the account and program of "Walking with Hui" alone, which improved his status and reduced friction with others in the company. Things gradually subsided.
This can be regarded as a big failure of Dongfang Selection's attempt to normalize the company, Sun Dongxu's executive board of directors will want to make Dongfang Selection a platform and corporatization, unlike other family-based anchor companies, so that the head anchor personally affects the entire company. However, the anchor industry relies on "fans and family members" to make money, and it is not a platform business, how can this attempt not fail......
After that, Dongfang Selection wanted to train other anchors, and the effect was not good, and the head anchor relied on luck, not to be popular if he wanted to.
At last:
Before and after the two things, for the first time, because the editor said that the outstanding "small composition" was the credit of the copywriting team behind it, it caused a backlash from fans who were obsessed with Dong Yuhui's "literary style", caused a big crisis in Dongfang Selection, and caused the CEO to quit class. And recently, this trivial matter of "broken mountains and rivers" using the wrong adjective has also rushed to the hot search.
Fans are crazy about maintaining the anchor, afraid that the personality will collapse and the capitalists will have to give in. And the anchor with the Oriental selection signboard uses inappropriate words, and it will soon be on the hot search!
Both things show that the character of the Oriental selection anchor "cultural person" is suffering a backlash, to use an inappropriate word: "If you prosper with this, you will die with this!" "Because you rely on the culture of everyone to set fire, so the words and deeds of the anchors will be scrutinized by netizens. Fans maintain, but passers-by want to see the character collapse. So any word has the potential to cause a sensation~
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