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It is not easy to be a vegetable wholesaler, who understands the bitterness and helplessness of vegetable sellers

author:Really sweet agriculture

Today, the market is stable as a whole, only the cucumber is bright, and the price has skyrocketed again, with an increase of more than 42%. Other varieties were lackluster. It's too general to talk about the market more. The first half of the year has come to an end, and recently the military advisers have often heard vegetable wholesalers sigh and sigh that business is difficult to do - losing a lot of money.

In the public's cognition, we all know that being a wholesaler makes a difference, and the probability of losing money is not large, and being a vegetable wholesaler seems to be a profitable business. After all, by earning the spread, it seems that profits are always at your fingertips. However, this is not the case, and engaging in the vegetable wholesale industry is actually full of many challenges and difficulties.

It is not easy to be a vegetable wholesaler, who understands the bitterness and helplessness of vegetable sellers

First of all, the growth of vegetables is greatly affected by the natural environment. In the first half of this year, the rain was more abundant than usual, and the crops were severely damaged, and many farmers did not harvest. It is common sense to assume that when the supply of vegetables decreases, prices should rise and wholesalers should make good profits. However, the reality is that market demand has also shrunk sharply due to various factors, making it difficult to sell all vegetables even if the price is extremely low.

Second, the market is more competitive than you can imagine. There are a large number of wholesalers, and wholesale markets are blooming everywhere, and fierce price wars are often waged between each other in order to compete for limited customer resources. In this competitive environment, wholesalers' profits are constantly squeezed, and the living space is becoming increasingly narrow.

It is not easy to be a vegetable wholesaler, who understands the bitterness and helplessness of vegetable sellers

Moreover, the advent of the information age has made the market more transparent than ever. Growers and base owners are well aware of the market and are able to adjust their strategies flexibly. The information advantage that wholesalers used to have is gone, and they are in a passive position in price negotiations.

The impact of the economic environment cannot be ignored either. In recent years, the slowdown in economic growth, coupled with the impact of the three-year epidemic, has reduced consumers' incomes and reduced willingness to spend. Business activities have decreased significantly, and the catering industry, especially low-end catering enterprises, is facing difficulties, and the wholesale demand for vegetables has plummeted.

In addition, some wholesalers have outdated business philosophy and models and fail to keep pace with the times. From procurement, packaging to transportation and sales, there has been a lack of innovation and change for decades, and it is difficult to adapt to the rapidly changing market demand.

It is not easy to be a vegetable wholesaler, who understands the bitterness and helplessness of vegetable sellers

Finally, the rise of emerging e-commerce platforms and direct supply models has also brought a huge impact to traditional vegetable wholesalers. These platforms are gradually gaining market share with efficient supply chains and convenient services.

To sum up, being a vegetable wholesaler is not an easy way to get rich, they face multiple challenges of natural risks, market competition, information transparency, economic environment, their own limitations and emerging models. I hope that the wholesalers, hold on, the victory must belong to you, whether you are bitter or not, think about the 25,000 Long March, and think about the revolutionary old-timers if you are tired or not. I also hope that if you want to enter the vegetable wholesale industry, you should be cautious, and I also hope that the majority of friends are welcome to express your views in the comment area.

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