In the past two years, cultural creativity has almost become the standard of various museums, and the Spring Festival is regarded as the best time for fans of the cultural and creative circle. This year's Spring Festival, what cultural and creative masterpieces have been produced by museums around the world? What to eat, what to use, what to play? This Spring Festival, a number of museums have provided solutions for "coming from cultural relics and going to life".
Full of rituals!
Museums around the world launched "Nian Wei'er" cultural and creative products
During the Spring Festival, the "Exhibition of Ancient Chinese Food Culture" will be exhibited at the National Museum of China. The National Museum of China has launched the "Golden Tang Buddha Jumping Wall" and a "Lantern Festival Letu New Year Refreshment" gift box.
Their outer packaging is made from the National Museum of China's "Xianzong Lantern Xingle Picture Scroll", which depicts the lively atmosphere of the festival in the palace during the Ming Dynasty. In the painting, a cargo lang is the most eye-catching, the north-south currency, full of dazzling, children hugging each other, it is the most joyful scene.
△ Ming Dynasty "Xianzong Lantern Xingle Scroll". The picture is from the official microblog of the National Museum
Liao Fei, head of guobo food and creative culture and creativity, said in an interview with the media that the National Museum of China designed the coffee of Chang'e Benyue lahua, the ice cream in the shape of a large cup, and designed it into a New Year gift box that is easy to carry and logistics, hoping that people who have not entered the museum can also enjoy it.
Liangzhu Museum has also recently launched a "Liangzhu Dingsheng" gift box, which combines Liangzhu elements with Hangzhou's traditional snack Dingsheng cake, and uses and eats a set of matching. The vessel design comes from the black pottery beans of the Liangzhu culture, the glaze color is the red color of the Liangzhu inlaid jade lacquer cup, and the gold appliqué is derived from the Liangzhu pottery ornament.
Xiong Lei, head of Liangzhu Cultural creation, said that the atmosphere of red New Year's Eve, Liangzhu cultural and creative products of the New Year gift box is more likely to arouse the interest of consumers, further bringIng Liangzhu culture into more people's vision.
△ "Liangzhu Dingsheng" gift box
Henan Museum also launched a series of activities of "Intangible Cultural Heritage" in the New Year, combining intangible cultural heritage elements to design cultural and creative products, including bronze mirror polishing, restoration master, chuantuo master, engraving master, etc. Among them, the customized engraving works of the Year of the Tiger incorporate oracle bone and tiger elements.
△ "Intangible Cultural Heritage" engraving activity. The picture is from the official website of Henan Museum
Chen Yu, director of cultural and creative planning at the Henan Museum, introduced that the elements combined with the image of the oracle bone and the tiger include some auspicious words of the tiger, as well as the treasure of the town courtyard in the museum - the four gods and clouds. The white tiger deformation pattern inside has also been added, which is a new year custom model, with a red waist seal, which is more in line with the theme of the festival.
In addition, the Henan Museum opened a new way of playing and launched the "Gilded Blind Box", allowing everyone to experience the ancient gilding techniques and gold pasting technology and feel the gold retention of the years.
The Dunhuang Painting Institute also skillfully used the classic elements such as the nine-colored deer and the qianqiu long-lived bird in the Dunhuang murals to develop and design the Dunhuang Wufu (Fulu Shouxicai) series of cultural and creative products, combining the Spring Festival and the sacred beasts in the murals.
Song Lin, head of the IP of Dunhuang Painting Institute, introduced that these cultural creations come from Dunhuang mural materials, and have been re-created with a simple illustration style, and disseminated to the public in a more cute and cute way.
△ Dunhuang Wufu Cultural Creation. The picture is from the Dunhuang Painting Academy
Experts: Fully develop the value of cultural inheritance
Only in this way can cultural relics be "alive"
Professor Wang Zhenjun, director of the Cultural Industry Research Center of Zhengzhou University, believes that the cultural relics of the museum are rich in resources, and in addition to adhering to the industry, it is also necessary to fully develop its cultural heritage value in order to make the cultural relics "alive".
Wang Zhenjun said that the museum's cultural creation is a creative transformation, which not only satisfies the display value, display value and visit, but also reflects the innovation of the museum's development through the in-depth development of the Spring Festival theme.
The museum's cultural and creative customers are mainly young people, and cultural creation is not the main business of the museum. Feng Wei, deputy director of the Cultural and Creative Center of the Shanghai Museum, told the media that it is not easy to innovate after so many years of cultural creation, not to mention the restrictions of such a festival as the "Spring Festival", "on the basis of not violating the dissemination of museum culture and telling museum stories, the most important thing is that cultural and creative products should be combined with the lives of modern people, derived from ancient art, and enter modern life." ”
Main Station Reporter/Guan Xin
Source: Voice of China, Central Radio and Television Corporation