Since entering 2024, models of all price points have been very much rolled up in price, especially in the price range of more than 100,000 or 200,000 yuan.
Of course, when it comes to the four or five hundred thousand range, there is gradually fierce competition between various luxury flagship SUVs, especially when new energy models also enter the market. However, compared with the price range of more than 100,000 or 200,000 yuan, the SUV of four or five hundred thousand will not fight too hard in terms of price, because in addition to all kinds of "hardware" competition, they also represent the luxury tonality of various brands, which requires the blessing of comprehensive strength, brand culture and price.
If you have to make an analogy, I think that the luxury flagship SUVs in the range of four or five hundred thousand seem to be staging a "palace fighting drama", such as Di Guiren (SAIC Audi Q6), Chi Guiren (Mercedes-Benz GLE), precious people (BMW X5), Wo Guiren (Volvo XC90), etc., they come from "wealthy families", neither can they lower their prices, but they also have to think of ways to win the favor of the "emperor" (consumers).
As "nobles", how can they survive to the end in the fiercely competitive "medium and large luxury SUV" drama? Or who will win between them in the end? Let me share my opinion.
A good-looking skin is just the first step
As "nobles", they all represent the design level of each proud family, and "good-looking" is the most basic for them. For example, the Mercedes-Benz GLE, which inherits the traditional yacht-style body design, is elegant and exemplary. Another example is the BMW X5, which adheres to the capable traditional design of the BMW family, and with the blessing of the large size, it looks full of power.
However, in comparison, I think the Audi Q6 is "giving more". Compared with the same brother Audi Q7, Audi Q6 uses the new SUV design concept of the Audi family, with a huge octagonal grid grille and vertical side air intakes outlining the confidence and atmosphere of the front of the vehicle, and a whole circle of chrome decorations are inlaid on the periphery, and the sharp posture jumps in front of you. With the luxurious body size (length, width and height 5099*2014*1784mm, wheelbase 2980mm, the largest SUV in Audi at present), it has added a lot of majesty, and the temperament of the wealthy family is coming.
And in the application of lights, Audi Q6 is another Audi brand self-breakthrough, such as the first time Audi used the front through LED lights, which well undertakes the intelligent matrix LED headlights on both sides, which makes Q6 look bright and shining; Echoing the front, the Audi Q6 also uses through-type streamer LED taillights, and at the same time, the rear wing quattro projection brake lights are another innovation in the Audi brand. It is reported that the design of other new models of Audi will be developed with Audi Q6 as the design origin in the future, which gives a feeling that choosing Audi Q6 is choosing the future.
The competition of hard power is the key
After talking about the outside, we started talking about the inside.
As a large and medium-sized flagship SUV of a wealthy family, whether it is BBA or Volvo and other "nobles", they are equipped with a four-wheel drive system as standard. However, compared with other brands, Di Guiren's intelligent quattro four-wheel drive system may be a more powerful representative, with the support of the quattro four-wheel drive system, when driving at a constant speed on a good road, the front and rear axles will distribute the driving force in a ratio of 95-5%, that is, the front wheel drive is the mainstay, thereby reducing unnecessary fuel consumption. When the wheels lose adhesion and slip, the front and rear axles of the vehicle can distribute the driving force at a maximum of 10-90%, and transfer the power to the wheels with better adhesion conditions, even if it encounters rough roads such as off-road, it can also get the vehicle out of trouble as soon as possible. The Audi Q6 offers six driving modes, including "Off-Road", "Comfort", "Automatic", "Dynamic", "Eco" and "Personal", which allow you to flexibly respond to various road conditions, all you need to do is get behind the wheel and let the quattro do the rest.
And it is worth mentioning that the Audi Q6 quattro four-wheel drive system is a complete set of original imports, for Audi, the quality of the core technology needs to have an absolute guarantee.
In addition to all-wheel drive, the powertrain is also a key display point of strength. In terms of power, Wo Guiren may be a little difficult, she is all 2.0T+48V mild hybrid power, divided into high and low power, although the power data is good, but the lack of six cylinders is a pity, after all, for medium and large luxury SUVs, six cylinders are "wealthy" where they are.
Then look at ABB. Both the Mercedes GLE and the BMW X5 have six-cylinder models, and of course, the Audi Q6 also has a 2.5T V6 engine from the EA390, so there is not much difference between the three in this regard. However, the Audi Q6 also gives the EA888 Evo4 a four-cylinder engine in 2.0T power, which is currently the highest level of the 2.0T engine representing the Volkswagen Group, the same as the Porsche Macan. Moreover, the Audi Q6 2.0T power has high and low power options, providing consumers with more abundant power models to choose from, pulling the price down, allowing consumers to choose more frugally.
Broad-minded, tolerant is big
In the "palace fighting drama", it is essential to stay smart until the end, which is like a medium and large SUV to have intelligence and three pieces of hard power, but this is not enough, if you don't have a broad mind to be open-minded, the emperor (consumers) may not buy it.
What we are talking about here is actually the issue of spatial layout. In horizontal comparison, Audi Q6 has the advantages of Mercedes-Benz GLE, BMW X5, Volvo XC90, etc., that is, six seats.
You may say that Mercedes-Benz GLE and BMW X5 are big five-seaters, Volvo XC90 even has seven-seaters, what is the advantage of Audi Q6? In fact, I think that the large six-seater of the Audi Q6 is exactly the great fusion of the previous three, which not only has the space of five seats, but also has the practicality of "multi-seat".
The Audi Q6 gives a six-seat layout that is rare in the same class, with a three-row 2-2-2 design, and all 6 seats in the car are independent seats. Under this layout, the Audi Q6 has successfully "equalized" the seats, that is, no matter which position you sit in, you can "equally" enjoy the luxury experience brought to you by the Q6. And thanks to its large size, it can even allow an adult male who is 1.8 meters old to sit in the back row and stretch properly, move freely, and have a lot of room for his head and knees.
In addition, the Audi Q6 is also very user-friendly configuration such as cup holders, mobile phone stands, charging ports, reading lights, air conditioning vents, etc. next to each seat, in it, the passengers in the three rows can be maximized attention and respect, which is the most intuitive embodiment of the people-oriented, customer-oriented design concept.
Write at the end
To be honest, if you want to compare, I would think that medium and large luxury flagship SUVs will finally break out of the encirclement in their market and gain consumer recognition, which is much more cruel and realistic in minutes than in the "palace fighting drama". Through a series of comparisons, we also found that SAIC Audi Q6 is still very powerful, and it is no wonder that after Mercedes-Benz GLE, BMW X5, and even its big brother Audi Q7, it can still be so favored by consumers.
And as far as I know, from now on, SAIC Audi Q6 will provide a time-limited courtesy of up to 66,000 yuan, and there is also an Audi trade-in subsidy of up to 10,000 yuan, counting the national trade-in subsidy of up to 7,000 yuan, the strength of this "Di nobleman" has been further enhanced.