The hit drama "The Story of Rose" ended perfectly, the ratings became popular, and people finally appreciated the real female group portrait in the domestic drama.
The picture comes from the Internet
Huang Yimei's passion for love is intense, and she confidently declares that "my life is controlled by myself"; Su Gengsheng broke free from the shackles and struggled to break the ground, showing tenacity and vitality; Jiang Xueqiong is independent and capable, and she is resolute in her work; Bai Xiaohe is cold and mysterious, exuding the bookish atmosphere of Kochi women. They are the vivid epitome of many contemporary independent women, tasting the ups and downs of life in the original family, love marriage, and social workplace. After the confusion, awakening and transformation brought about by different ages and different identities, self-consistency and reconciliation are finally reached.
The picture comes from the Internet
Because it's real, it's explosive. There is not only one rose in the garden, but in the urban forest outside the film and television drama, professional women are like the female characters in "The Story of Rose", always striving to live a more wonderful self. Proper and sophisticated outfits make them the center of attention for a variety of occasions. They delight themselves with their high quality of life, and the "she economy" has become a long-lasting "hot economy". An important source of continuous heating up of the "hot economy" comes from local high-quality women's clothing brands and manufacturers that serve high-end female consumers. They have a precise style orientation and strong categories, and now it is time for more people to know about their existence, and even go further from home to overseas.
Chinese fashion, shining in Milan
From September 14th to 17th, the MODA CHINA@TheOneMilano China Pavilion, led by the China Garment Association, will be unveiled at TheOneMilano at the Milan International Exhibition Center in Italy, which is a key stop in the implementation of the "2024 China Fashion Power Overseas Action". In the pavilion, a number of high-end women's wear brands/manufacturing companies such as Haiweien, Mink Shuai, Silk Road Phoenix, and Silver Diamond are particularly eye-catching, and they will bring products that integrate delicate design, advanced manufacturing, advantageous channels and many other highlights to "go to sea" and go to the vast world.
Low-key and introverted, reinventing classics, and high quality, these women's clothing companies create unique product styles. While maintaining the high-end tonality of consumers, it also meets their multi-scene wearing needs.
"Our consumer portrait is that of women aged 18 to 35 who have stepped out of school to become Office Lady, who are pragmatic and sincere in their approach to life, and who prefer a simple and efficient experience." Havien's product line fits the character of the Kochi woman in "The Story of the Rose". Drawing inspiration from the vastness of the ocean, the brand captures the precipitated fashion classics in the passage of time, and embraces the female consumer just like the sea and time. Haiweien will bring the highly acclaimed minimalist and luxurious, Chinese-style Zen series to European customers, so that the European and American markets can experience the diversified aesthetics created by traditional Chinese culture. With classic elements such as exquisite jacquard, handmade buckles, embroidered flowers and birds, and moire, it shows the exquisite relationship between simplicity and fashion in the contemporary expression of oriental aesthetics. Haivien regards joining MODA CHINA as an important turning point in the brand's development, focusing more on global fashion trends and customer needs in his creation, and improving women's self-confidence from clothing.
Hevien product poster
Global fashion, made in China
Behind the diverse styles of high-end women's clothing is a powerful manufacturing company, which effectively guarantees the uniqueness of different brands in fabrics, craftsmanship and design. These companies with strong production capacity are also important members of the MODA CHINA@TheOneMilano.
With more than 20 years of experience in the field of knitted women's clothing, Mink Shuai Clothing has developed into an all-round all-round four-season full-category knitted women's clothing ODM supplier integrating raw material development, R&D and design, production, marketing and after-sales service, with a rare "quality" favored by European high-end brands. Mink Shuai takes high-quality production as the fundamental requirement, accurate product positioning, truly realizes directional development for customers during the research and development period, emphasizes timeliness, strictly controls the production cycle of goods, gives full play to the advantages of raw materials, and actively tries to use new yarns to make product design elements more rich and diverse. This time, following MODA CHINA to expand European customers, the company implements the strategy of large customers, concentrates resources on targeted supply, and reduces conflicts between the same region and homogeneous products.
Mink handsome clothing product poster
Among the high-end women's clothing brands cooperated, many customers have entrusted some major categories to Silk Road Phoenix. The business and trade results of the company's R&D products are remarkable, and the brand explosive products continue to deepen and expand, while the unsalable products are quickly digested. "Each customer has an exclusive private online exhibition hall, we provide a comprehensive digital version of the room, direct output of 3D visual effects, 1 minute to change the model, change the flower, 10 minutes to complete the revision, customers can all achieve online remote operation." Coming to TheOneMilano, Silk Road Phoenix will bring ODM services that meet the requirements of local Italian brands, especially dresses as a key category. They have unique advantages in terms of version and color, and have prepared thousands of fabrics for overseas customers to choose from.
Silk Road Phoenix product poster
Silver Diamond specializes in the manufacture of coats for high-end women's clothing brands, providing integrated and comprehensive services from the development and selection of fabrics, the design of styles, the production of special processes, to the production of bulk orders. Under the prevailing trend of national style, Silver Diamond gives full play to the advantages of traditional handicrafts, provides professional technical support for customers on the national style track, breaks through the conventional style of traditional double-sided tweed, and can present Chinese charm with textured double-sided, woolly fabric, circle yarn fabric, checked fabric, and Suli alpaca fabric.
Silver Diamond Product Poster
One voyage, multiple harvests
At present, the MODA CHINA China Pavilion has gathered high-quality brands/enterprises such as Zhaonai Huayu, Guoren Clothing, Anhui Youding, Haiweien, BENZHAORI, Style, Dia, Zhenjin, Ugly Duck, Mink Shuai, Silk Road Phoenix, Silver Diamond, Chenhe, Hanzhi, Gismar, AOMOS, Chenhe, Haishite, Rongmei Hat, Dingding Hat, Xinyatu, Kaiyi, etc., covering China's high-end men's wear, women's wear, casual wear, clothing and other commercial brands, original designers and manufacturing brands, focusing on "going to sea". "Help the company to have a deeper understanding of the European business market, especially the requirements of different countries for products, feed back the adjustment of the industrial chain and product upgrading of the enterprise, and do a good job in the "dual circulation" development plan.
In addition, all companies participating in the MODA CHINA Pavilion will also be able to participate in the China-Italy Fashion Series (MODA CHINA in Italy). The China-Italy fashion series of activities is composed of "exhibition + meeting + show + learning", allowing the world to fully understand the new look of China's garment industry, the high-quality products of Chinese clothing brands, and the unique aesthetic concepts of Chinese designers.
展——FASHION CHINA@TheOneMilano
From September 14th to 17th, MODA CHINA will lead China's mid-to-high-end men's wear, women's wear, casual wear, apparel and other commercial brands, original design brands and manufacturing brands to participate in TheOneMilano Clothing and Apparel Exhibition.
When: September 14-17
Venue: Fiera Milano
TheOneMilano is organized by the Italian Confederation of Fashion Trade Unions and has been organizing exhibitions for almost 30 years. It is held every year in February and September at Fiera Milano. As the only exhibition in Milan dedicated to high-end ready-to-wear, TheOneMilano brings together top designers and fashion brands from all over the world to showcase the latest design concepts and products, and jointly present the latest fashion trends.
The previous exhibition site was wonderful
Concurrent events
September 14-17
米兰国际时尚服装及珠宝配饰展（Milano Fashion&Jewels）
September 15-17
Milan Footwear Fair (MICAM)
September 15-17
Milan Leather Goods & Bags Fair (Mipel)
September 17-19
意大利琳琅沛丽皮革展(LINEAPELLE)
Milan Fashion Week (date to be confirmed)
Will - China-Italy Fashion Summit
The China-Italy Fashion Summit is the most high-end dialogue platform between the fashion industry of China and Italy, which will be led by the China National Textile and Apparel Council, inviting internationally renowned institutions, experts and brand owners to gather together to discuss the future development of China-Italy fashion.
秀——Moda China品牌发布秀
Milan Fashion Week, one of the four famous international fashion weeks, also opened a "green channel" for MODA CHINA. Chinese companies participating in the MODA CHINA brand launch show will be given priority access to the official schedule of the brand launch show at Milan Fashion Week.
Learning - fashion study tour
During the event, the organizer will also organize enterprises to carry out "fashion study tours": visit Italian century-old handicraft enterprises, fashion institutions and art districts to help enterprises better understand the latest trends, experience the artistic atmosphere brought by this ancient city, find potential business opportunities and partners, and expand the international market. (The specific itinerary of the Zhongyi fashion series activities is subject to the subsequent release of the organizer)
Exhibitors and cooperation consultations
Han Yanjun 13581871351 (same as WeChat)
Liu Yun 18611557801 (same as WeChat)
Han Siyue 15810670790 (same as WeChat)
Gao Xiaochen 13811808271 (same as WeChat)
All activities of this project are open to cooperation and sponsorship, please consult the organizer for details.