The announcement issued by the Ministry of Land, Infrastructure, Transport and Tourism of Japan revealed a major confidence crisis in the automotive industry, involving five well-known companies: Toyota, Honda, Mazda, Yamaha Motor, and Suzuki.
There is fraud in the process of applying for model production certification, including but not limited to noise test, brake device test, etc. The scandal had a severe impact on the long-standing image of Japanese car brands as "craftsmen". As of the end of April this year, the total number of vehicles involved in the test breach was about 1.7 million. Honda: Since 2009, there have been misconduct in vehicle noise testing, engine testing, etc., involving a total of about 4.35 million vehicles. Mazda: According to the results of the investigation, the violations identified this time involved 150878 vehicles produced and 149313 vehicles sold. Yamaha Motor and Suzuki: There is also a problem with certification fraud, but the exact number is not disclosed in detail.
The damage to brand image and industry credibility caused by counterfeiting is obvious. The scandal of the Japanese automaker has undoubtedly dealt a heavy blow to the entire industry. For Chinese automakers, they should take this as a warning and strengthen internal management to ensure product quality and the authenticity of test data. At the same time, the government and relevant regulatory agencies should also strengthen supervision to ensure the healthy development of the entire industry. In the context of globalization and increasing market competition, automakers need to pay more attention to brand building and reputation maintenance. Only in this way can we be invincible in the fierce market competition.
An announcement issued by the Ministry of Land, Infrastructure, Transport and Tourism of Japan revealed a crisis of confidence in the automotive industry
This is undoubtedly a serious blow to the Japanese car companies that have been exposed to fraud, not only damaging their brand image, but also affecting consumers' trust in Japanese cars.
This is also a one-sided and unfair view of some people who believe that Chinese automakers have copied Japan in terms of technological innovation. Although Chinese car companies do learn some international advanced technology and experience in the development process, this does not mean that they are simply plagiarized. In fact, Chinese car companies have also made significant progress in independent innovation, such as new energy vehicles, intelligent networked vehicles and other fields, Chinese car companies already have certain technological advantages and competitiveness.
The remark that "even if Chinese car companies are very strong, ordinary people can't afford them" is a misunderstanding of the real situation in the Chinese market. China has a huge automotive market, with diverse consumer needs and markets for automotive products in different price ranges. Chinese automakers are also constantly upgrading their products and improving quality to meet the needs of different consumers. At the same time, the Chinese government is also promoting the healthy development of the automobile industry, promoting fair competition and sustainable development of the automobile market through policy support and market supervision.
BYD's fifth-generation DM technology and its Qin L DM-i and Seal 06 DM-i models are truly eye-catching in terms of endurance and cost control. The long range and affordable price of these two models undoubtedly provide consumers with more choices.
In contrast, Japanese automakers such as Guangqi Honda's plug-in hybrid models have good range performance but are priced higher, which may be related to their cost control challenges. Japanese automakers are trying to dismantle BYD's models to find out how to control costs, a move that shows their desire to improve their competitiveness.
In the field of new energy vehicles, cost control is a key factor
The advantages of Chinese automakers such as BYD in cost control may stem from their advantages in supply chain integration, localized production and scale effects. In addition, the Chinese government's policy support for the new energy vehicle industry and infrastructure construction also provide a good development environment for local car companies.
However, Japanese automakers still have advantages in technological innovation and quality assurance. They can reduce costs by introducing new technologies, improving production efficiency, and optimizing supply chain management. At the same time, Japanese automakers can also learn from the experience of Chinese automakers in cost control to achieve a more reasonable pricing strategy.
Disputes between Japanese and Chinese automakers over technology selection, cost control, and failure rates
Japanese automakers tend to avoid advanced technologies such as turbocharging and three-cylinder direct injection, citing the high failure rate and complex maintenance processes associated with these technologies. Japanese automakers point out that the redundant hardware equipped by Chinese automakers not only fails to improve actual performance, but instead leads to surging costs, frequent failures, and difficult maintenance.
The engine controllers used by Chinese automakers such as BYD have been confirmed to be not made in Japan, indicating that Chinese automakers have independent R&D capabilities in terms of technology. Great Wall Motors, for example, offers a lifetime warranty on its engine products, demonstrating strong confidence in its technology. Great Wall Motor's engine products are characterized by a low failure rate (0.38%), simple structure, small size, and light weight, all of which have effectively responded to the concerns of the Japanese side.
Japanese automakers believe that although the use of advanced technology may bring about performance improvements, it will also lead to increased costs and higher failure rates. By optimizing the design and manufacturing process, Japanese automakers have been able to reduce costs and failure rates while maintaining performance.
Chinese automakers have also made significant progress in cost control, reducing costs through localized production and supply chain integration. The innovation of Chinese automakers in engine technology, such as Great Wall Motor's lifetime warranty engine, has not only improved product competitiveness, but also demonstrated its ability to control costs and failure rates.
Different car companies have different strategies and priorities in terms of technology selection and cost control
Japanese automakers focus on the stability and reliability of technology, while Chinese automakers focus on cost control and market demand while pursuing performance improvement. The disputes and responses of both parties are based on their respective technical strengths and market needs. Through independent R&D and technological innovation, Chinese automakers have gradually broken the stereotype of technology dependence and demonstrated their strength and potential in the field of new energy vehicles.
By optimizing the design and manufacturing process, Chinese automakers have also made significant progress in cost control and failure rate control. With the continuous development of the new energy vehicle market, the competition between car companies will become more intense. In the future, car companies need to pay more attention to technological innovation and market demand, and continuously improve product performance and quality to meet the needs of consumers. At the same time, the government and enterprises also need to strengthen cooperation to jointly promote the development and progress of the new energy vehicle industry.
The development process of Chinese car companies is indeed a history of transformation from imitation to independent innovation, from domestic competition to the international stage
In the early stage of development, Chinese car companies did face the dilemma of backward technology and lack of independent research and development capabilities, so some car companies chose to quickly enter the market by imitating foreign models. Although this "tape measure" imitation model has helped Chinese car companies accumulate certain production experience in the short term, it has also exposed problems such as lack of core technology and difficulty in forming brand competitiveness.
However, with the rapid development of China's auto market and the continuous change of consumer demand, Chinese automakers are gradually realizing the importance of independent innovation. They began to increase investment in research and development, introduce and cultivate talents, and actively cooperate with universities and scientific research institutions at home and abroad to promote technological innovation and industrial upgrading. After years of hard work, Chinese car companies have made important breakthroughs in the fields of new energy vehicles, intelligent driving, and Internet of Vehicles, and have formed a number of core technologies with independent intellectual property rights.
Chinese automakers, represented by BYD and Great Wall, already have the strength to compete with international brands. Their products have high competitiveness in terms of quality, performance, price, etc., and have also achieved good results in overseas markets. These car companies have not only achieved export profits, but also established a good image of Chinese car brands in the international market.
The development experience of Chinese car companies shows that independent innovation is the key to the sustainable development of enterprises. Only by mastering the core technology and forming its own brand competitiveness can it be invincible in the fierce market competition.