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"AI Liu Qiangdong" live broadcast debut: the JD breakout battle behind the gimmick
Last night, a unique live show was quietly staged on the Jingdong platform, the protagonist is none other than the AI digital person based on Liu Qiangdong, the founder of JD.com, with the halo of "100 billion president", the debut of "AI Liu Qiangdong" attracted more than 21 million netizens to pour into the live broadcast room, and its popularity can be seen
This live broadcast is not a simple technical display,More like an initiative of JD.com under the fierce competition in the e-commerce industry,In just one hour,"AIliu Qiangdong"Hit more than 50 million yuan in sales,This report card undoubtedly gave a shot in the arm to JD.com, which has been a little silent recently
Digital human delivery: a flash in the pan or a future trend?
Some people believe that this is just a marketing gimmick with the help of celebrity effect, and it will disappear after the novelty, and some people believe that digital human live broadcast is the general trend of e-commerce development in the future, and will gradually replace real anchors and become the new favorite of brand marketing
It is undeniable that the emergence of "AI Liu Qiangdong" has indeed injected new vitality into the live streaming industry, and has also opened up new ideas for the construction of JD's content ecology
Heavy bets on live e-commerce: Can JD.com turn the tide?
In the context of the overall slowdown in the e-commerce industry and the increasingly fierce competition, JD.com chose to spend 1 billion cash and 1 billion traffic at this time to increase live broadcasting, which shows its determination and courage
In the face of strong competitors such as Ali and Pinduoduo, it remains to be seen whether JD.com can rely on the "life-saving straw" of live broadcast e-commerce to break out of the encirclement and achieve a turnaround against the wind
Yanxi model: JD.com's "secret weapon"?
As an artificial intelligence platform for industrial applications, the Yanxi model can not only create highly simulated digital human anchors, but also provide brands with a series of services such as intelligent customer service and supply chain management
It is foreseeable that with the continuous iterative upgrading of the Yanxi model, its application scenarios will be more extensive, providing strong technical support for JD's retail business and other industrial layout
From "low-price strategy" to "content ecology": JD.com's strategic transformation path
In recent years, JD.com has continuously adjusted its strategic direction, from the initial "low-price strategy" to building a "content ecology", trying to attract users through high-quality content and improve user stickiness, from tens of billions of subsidies to lowering the threshold for free shipping, and now to promote live e-commerce, JD is actively seeking new growth points
Strategic transformation is not achieved overnight, it requires great effort and patience, and whether JD.com can successfully transform depends on whether it can truly meet the needs of consumers and create a differentiated competitive advantage
"AI Liu Qiangdong" is just the beginning: where is the future of JD.com?
The emergence of "AI Liu Qiangdong" is just a small step in the process of digital transformation of JD.com, and in the face of the challenging market environment in the future, JD needs to continue to innovate and change in order to be invincible in the fierce competition
From an e-commerce platform to a technology company, JD.com's transformation has just begun, and I believe that under the leadership of Liu Qiangdong, JD.com will continue to explore new business models and create greater value for consumers
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