Recently, the 2024 National University Business Elite Challenge Brand Planning Competition National Finals and (Singapore) Global Brand Planning Competition China Regional Selection Competition were successfully concluded. The entries of three representative teams from the School of Economics and Management of Foshan University broke through from 2,573 teams across the country and won 1 national first prize and 2 second prizes.
The "National College Business Elite Challenge Brand Planning Competition" is currently the largest national professional competition in the field of brand building in mainland China, and has been included in the "National College Student Competition Ranking", which is a national first-class competition.
The project of "Ancient Rhyme and New Style, Passing on the Fragrance of Rice - Caozi Xianren Rice Cake Brand Planning Book", which won the first prize of the competition, made detailed brand planning for brand positioning, corporate core values, product characteristics and other contents. "Our team also designed an IP image for it, so that the brand image can be concrete and visualized. It is also hoped that through the power of young students, the Hakka delicacy of immortal rice dumplings will be spread. Team member He Yuer said that SME has a strong atmosphere of innovation, and regularly holds "one department and one competition" to encourage students to combine the professional knowledge they have learned with practical innovation, and relevant instructors give support to guide students all the way.
The team presented the brand plan of their design in the competition.
The student team designs the IP image for the enterprise and makes the brand image concrete and visual.
In the future, SME will encourage more students to participate in the competition, so as to promote learning and practice through competition. It is also planned to introduce more industry experts and corporate mentors to provide cutting-edge market trend analysis, brand planning case sharing and practical guidance for the contestants, so as to enhance students' practical ability and innovation ability.
Text, photo/Foshan News and Media Center reporter Gao Pingheng correspondent Zhong Zijia