Text: The return of the Holy Demon of Fighting
Cost-effective mobile games have detonated the market economy, the attention of domestic brands has increased greatly, and user cognition has been forced to change
The fancy decisive battle between flagship, cost performance, and mid-range machines is about to kick off. The general environment of the mobile phone market has gradually begun to become restless.
2024 is an important and critical beginning for the mobile phone market to "recover from the cold winter", and during this period of time, a number of brands "whether they are mainstream, sub-mainstream, niche or unpopular" are showing a very crazy style
And this style, from my cognition, often gives such an evaluation, it is the "last dance", about this "last, not the last in the superficial sense, but more biased to become benevolent if you don't succeed".
While these phenomena have reached "higher popularity", many brands have once again seen some alternative business opportunities, the most obvious of which is the return of "audio-visual mobile phones".
With the independent Honor mobile phone to the full development of "video and audio", consumers' enthusiasm and desire to buy have also been quickly ignited, the reason for this, I have made it clear in the previous issues, that is, because "video and audio have a key advantage, that is, there is no upper and lower age limit", no matter what age people will be interested in video and audio, but the degree of care is different
Therefore, it is precisely with the above thinking,Every time I see"Glory video phone"I will sigh why the glory after independence can quickly achieve the mainstream grade,In fact, the simple understanding is "ingenious",Although at the beginning because I didn't understand it was complained about,But when "time passes",People will definitely feel the characteristics of "video and audio",So it's called "ingenious"。
However, recently I wandered around e-commerce and found a fact, in addition to the new glory of the "audio-visual" route, there are also some brands in the mobile phone market, there are more fancy ways to play, one of which is "cost-effective can also play mobile games", if you look at this point of view from a traditional point of view, it will definitely be laughable and generous, but this is a fact
It should be noted that "it is not impossible to play mobile games cost-effective, but it should be noted that the degree of experience must be very different from that of the flagship", at most, you can barely and basically play mobile games for a while, as for the ultimate picture quality of mobile games, the ultimate smoothness of mobile games, etc., then it is impossible to achieve cost performance
Therefore, for the reality of "cost-effective mobile games", we must not absolutely oppose it, let alone praise it absolutely, compared to thinking from the "degree of experience", so as not to be deeply trapped in it and unable to extricate themselves, in my words, that is, cost-effective mobile games, the price is more in line with the budget of the working class, and the overall audience is mostly entertained by ordinary people at will, not the ultimate pursuit of mobile games, you must know this.
Not all brands can achieve the realm of cost-effective mobile games, all of this still depends on the positioning of the brand, and the brand positioning in the previous issues "is also a topic that I often talk about".
Therefore, I reluctantly use "iQOO Neo9" as an example, for this mobile phone, it can be felt from the pricing that it can be a mid-range phone, or it can be cost-effective, and all the judging criteria are determined from everyone's perspective on "iQOO Neo9".
However, the reason why we say that "iQOO Neo9" is a cost-effective mobile game product is definitely not because of superficial things such as configuration and parameters, because when I look at a mobile phone, it is never possible to struggle with "configuration and parameters", because in my eyes these are just "numbers", what we really care about is what is the original positioning and route of the brand and series of "iQOO Neo9". What is Original Positioning & Routing? The answer is simply "What is it about brands that is popular and in the spotlight?" The obvious answer is "mobile games".
Therefore, at this moment, from the original positioning of the brand "mobile game" to look at the "iQOO Neo9", you can clearly feel that this mobile phone must have the following advantages "heat dissipation, screen, fast charging, storage and system", as for the processor you care about, it is just the basic skill of a mobile phone, there is no need to be entangled, this is the basic cognition of "iQOO Neo9".
You can understand it, you can't pull it down, "I can't give a specific or precise answer," because there is no specific answer to everything. Remember that all things are "born out of nothing".