Zhong went to Japan, and Nongfu Spring's response was very unsuccessful!
Recently, someone broke the news that Zhong went to Japan on May Day. Some people say that he "earned the money of the Chinese people and went to Japan to spend", while others said that he went to Japan for help.
Subsequently, the official headline account of "Nongfu Spring" issued a statement, angrily denouncing the marketing account and the big V for spreading rumors and smearing, and the legal responsibility of the rumor-mongers should be investigated.
As the saying goes, don't make the same mistake a second time, but Nongfu Spring made three mistakes in public relations.
The first time was when Zhong Sui posted an article to explain the relationship with Zong Lao, and the more and more the description of the cross-selling back then, became the fuse for the further escalation of the conflict of public opinion.
The second time was that his mother died because he was cyberbullied, but instead of gaining the sympathy of netizens, he was questioned about using his mother's death to gain sympathy.
And this public response to rumors is also a failed PR failure.
The dispute between Nongfu Spring and Wahaha has cooled down. Now everyone is paying attention to Zhou Hongyi, and few people care about Zhong Hongyi at all.
If it weren't for Nongfu Spring's statement in response, I really didn't know that Zhong Sui had gone to Japan.
The big V and marketing accounts that rely on rumors and smears to rub traffic must be severely punished, but it is really unnecessary for Nongfu Spring to overreact so much. Actually, it's okay to keep silent. #钟睒睒#
