On June 25, 2024, ANTA, a leading brand in China's sporting goods industry, joined hands with the Chinese Olympic Committee to officially release the award-winning equipment of the Chinese sports delegation for the 2024 Paris Olympic Games at the Shougang No. 3 Blast Furnace in Beijing. On the day of the event, Zhou Jinqiang, Deputy Director of the General Administration of Sport of China, Yu Jianyong, Director of the Sports Equipment and Equipment Center of the General Administration of Sport of China, Lai Shixian, Co-CEO of ANTA Group, Xu Yang, CEO of ANTA Brand and many other Olympic athletes attended the event to witness this glorious moment.
Caption: Zhou Jinqiang (left), Deputy Director of the General Administration of Sport of China, and Lai Shixian (right), Co-CEO of ANTA Group, at the handover ceremony of the Chinese sports delegation's medal uniforms for the Paris Olympics
The award-winning equipment of the Chinese sports delegation at the 2024 Paris Olympics was carried out by Zhang Yimou as the creative consultant. The design of the medal uniform inherits the classic Chinese version and the main color of white space, and combines elements such as "dragon scales" and "dragon whiskers" with embossing patterns, splicing, embroidery and other crafts, conveying the traditional Chinese cultural heritage to the world, and also showing the enterprising and energetic spirit of Chinese athletes in the new era! It is worth mentioning that the award-winning equipment of this year's Chinese sports delegation is made of environmentally friendly recycled fiber, which is China's first set of carbon-neutral Olympic award-winning equipment certified by an authoritative organization.
Caption: The scene of the release ceremony of the award-winning equipment of the Chinese sports delegation at the Paris Olympics Olympic athletes appeared in champion dragon suits
Implementing the national dual-carbon strategy, ANTA built China's first set of carbon-neutral award-winning equipment
The award-winning equipment of the Chinese sports delegation at the 2024 Paris Olympics will help reduce carbon emissions by using environmentally friendly fabrics such as recycled nylon and recycled polyester in the production process, among which the medal clothing will achieve a carbon emission reduction of more than 50%. In addition, ANTA has been certified by an authoritative organization to achieve carbon neutrality in the carbon emissions of the award-winning equipment of the Chinese sports delegation at the Paris Olympics throughout the entire life cycle of the product, including raw material acquisition, raw material transportation, manufacturing, transportation and distribution, product use and disposal, and is the first set of carbon-neutral award-winning equipment certified by an authoritative organization in China.
Caption: China's first set of carbon-neutral award uniforms certified by an authoritative organization
As early as July 25, 2023, on the occasion of the one-year countdown to the Paris Olympic Games, ANTA and the Chinese Olympic Committee jointly launched the large-scale environmental protection action "Shanhe Project", collecting waste plastic products scattered among the mountains and rivers of the motherland with sports enthusiasts, and pledging to use recycling technology to create Olympic medal-winning equipment. With the official release of the carbon-neutral Olympic medal equipment, it marks that the "Shanhe Project" has achieved phased fruitful results and opened a new stage. In the future, ANTA will use its nationwide terminal store system and extensive membership community to gather more sports enthusiasts to participate in the "Shanhe Project". Continue to actively respond to the national strategy of "dual carbon" with actions and practice corporate social responsibility.
The new Olympic cultural IP "ANTA Linglong" was unveiled, showcasing Chinese culture in the new era to the world
In 2012, the Year of the Dragon, ANTA incorporated the "dragon" element into the design of the Chinese sports delegation's medal uniforms for the first time, and since then, ANTA has made the "Chinese Dragon" cover the Olympic venues in London, Sochi, Rio, Pyeongchang, Tokyo and Beijing. With the arrival of another Year of the Dragon, ANTA is also trying to bring Chinese culture to the world in a younger and more vivid way. ANTA's new Olympic cultural IP, ANTA LING LOONG, was also unveiled at the award-winning equipment release ceremony!
Caption: "ANTA Linglong" and Chinese athletes joined hands to unveil
The intelligent and fast-flying "ANTA Spirit Dragon" subverts the majestic image of the traditional Chinese dragon and is full of human personality and emotion, which is a vivid portrayal of the "Generation Z" Chinese athletes in the Olympic arena. In addition to the sports performance of "faster, higher, stronger - more united", there is also a "more vivid" spirit. Elements such as the dragon whiskers, dragon scales and claws of the "ANTA Spirit Dragon" are also integrated into the design details such as the chest, arms and cuffs of the award uniform, so that the design concepts of the two complement each other. Xu Yang, CEO of ANTA brand, said in his speech at the event that the "ANTA Spirit Dragon" created by ANTA is a new IP image that rejuvenates the new vitality of the times, and we should not only let the world see the Chinese dragon, but also let the world see the Chinese culture in the new era.
Caption: Chinese women's trampoline team athlete Hu Yicheng and "Anta Linglong" pose for a group photo
Joining hands with the Chinese Olympic Committee for 16 years to inspire each other and grow together
ANTA has been a partner of the Chinese Olympic Committee for 16 years since June 2009, making it the brand that has cooperated with the Chinese Olympic Committee for the longest time. In the past 16 years, ANTA has helped Chinese Olympic athletes reach the Olympic podium 293 times, and 122 Olympic champions have worn ANTA champion dragon suits, showcasing China's sportsmanship and culture to the world.
Caption: The "Spirit Dragon Halo" art installation at the release ceremony of the medal uniforms of the Chinese sports delegation at the Paris Olympic Games
The history of the Olympic Games has witnessed the glorious course of Chinese sports going to the world and standing tall in the world. Today, the modern Olympic Games is not only an arena for Chinese athletes, but also a world stage to demonstrate China's cultural self-confidence and scientific and technological innovation. On the road of promoting the development of China's sports industry, ANTA will never stop!
(All photos in the article are provided by the organizer)