Editor's note
In the "fundamentals" of the urban economy, there is a group of unique and important existences - local urban investment companies.
As an important participant and promoter of the urban economy, local urban investment companies play a key role in serving urban construction and helping regional growth. Its every move, especially the construction of key projects, is also the focus of attention of the industry and the public.
As 2024 approaches the halfway point, what is the recent development of Zhengzhou's urban investment companies, what is the construction of major urban construction and livelihood projects that the public is concerned about, what are the innovative practices in the first half of the year, what contributions have been made to the regional economy, and what are the plans for the future? Top News launched a series of interviews to talk to the relevant persons in charge of major urban investment companies in Zhengzhou.
Top news reporter Li Siqi
Jinshui District, as a traditional economic powerhouse in Zhengzhou, will reach a new level in 2023. Last year, the total GDP of Jinshui District reached 205.76 billion yuan, an increase of 6.7%, becoming the first county and city (district) in the province to enter the "200 billion club", and the growth rate ranked third among the top 20 of the top 100 high-quality development districts in the country.
Recently, Bai Zhixia, deputy secretary of the Party Committee and secretary of the Commission for Discipline Inspection of Zhengzhou Jinshui Investment Group Co., Ltd., accepted an exclusive interview with top news reporters, and elaborated on the development of cultural tourism in Jinshui District, the hosting of events, and the integration of culture, tourism, culture and creativity.
Create an industrial chain of "culture, tourism, sports and business" to enrich the new lifestyle of young people
Top News: Jinshui Investment Group is currently increasing its investment in the field of cultural tourism, how is its overall strategic layout and development ideas planned?
Bai Zhixia: As a state-owned comprehensive investment and operation group funded by the People's Government of Jinshui District, Jinshui Investment Group has been focusing on the cultural and tourism sector in recent years.
In March 2023, we established a wholly-owned subsidiary, Jinshui Cultural Tourism Media Group, under the leadership of the Party Committee of Jinshui Investment Group, focusing on the main business line of "strengthening the media foundation, enriching the content of cultural tourism, optimizing media channels, and improving cultural tourism services", with the goal of building a new cultural tourism industry group and new media operation platform with core competitiveness and international influence.
Since its establishment, the company has focused on the three major business sectors of culture, sports and commerce, and has made a lot of efforts in the development of incremental assets, the operation of stock assets, the operation of events and activities, and the innovation of commercial revitalization and innovation around the strategic layout of the integrated development of culture, tourism, culture and creativity in Jinshui District and the core development advantages of our district.
The industrial chain of "culture, tourism, sports and business" is a symbol of the rise of the "young economy" in recent years, mainly facing young consumer groups. Under the leadership of the Party Committee of Jinshui Investment Group, our cultural tourism media sector is also increasing its efforts to enrich new scenes, new formats, new consumption and new events, promote "performance + tourism", "event + tourism" and other formats, cultivate new scenarios of cultural tourism and sports consumption, and create a number of night consumption immersive experience projects, new generation trendy play gathering places and new performing arts spaces, so as to provide better leisure and entertainment methods for young talents and enrich their cultural and entertainment activities.
We will also make every effort to create a model for the in-depth integration and development of culture, tourism, culture and creativity with Jinshui characteristics. This year, we launched the Jinshui IP image "Jinzai", its design concept refers to the unicorn, is one of the five Rui beasts in ancient Chinese mythology, and is also one of the most noble mascot representatives in the minds of the Chinese, we want to show the spirit of the Chinese nation with the unique charm of "Jinzai", convey auspiciousness and bring financial luck.
The added value of the cultural industry exceeded 15 billion yuan, and multi-format activities were sought after by young people
Top News: Recently, Jinshui Investment Group has successfully hosted and executed a series of large-scale events and cultural activities. How effective were these events? What kind of economic effect has been achieved?
Bai Zhixia: As the most commercially developed central urban area in the city and even the province, Jinshui District focuses on the "Youth Jinshui Tide Innovation District", under the leadership of the Party Committee of Jinshui Investment Group, relying on the advantages of our scenic spot resources and business district resources, taking culture as the axis and consumption as the line, awakening cultural factors, activating the cultural tourism industry, creating consumption hotspots, and helping the transformation and upgrading of commercial consumption in Jinshui District.
We plan to promote the quality and upgrading of the commerce and trade industry, accelerate the integration of culture and tourism, and promote the high-quality integrated development of "culture, tourism, sports and business" by continuously unlocking new consumption scenarios, creating a series of new highlights in the integrated development of culture, tourism, culture and creativity, and the added value of the cultural industry has exceeded 15 billion yuan, accounting for nearly one-third of the city's total, ranking 26th in the "Top 100 Competitive Districts of China's Cultural Industry", drawing a unique "golden fan" for the cultural and tourism industry.
At this time last year, led by the Jinshui District Government and undertaken by Jinshui Cultural Tourism Media Group, the Central Plains Animation and Game Carnival was introduced for the first time.
Animation is one of the elements that young people like very much, and we combine the Central Plains cultural IP with the animation and game industry to achieve cultural integration with animation. The scale of the first Central Plains Animation and Game Carnival exceeded that of the Zhengzhou Animation and Game Exhibition, with more than 5 million people participating in the carnival, including 45,000 people participating in various activities of the carnival.
In September last year, we also performed the 9th WDG China (Zhengzhou) International Street Dance Competition. Through unremitting efforts, the China (Zhengzhou) International Street Dance Competition has become a well-known "golden signboard" overseas, and has also helped inject fresh blood of pop culture into the development of the thousand-year-old capital. By continuously promoting the rapid development of hip-hop cultural derivative products and related formats, more than 30 kinds of training, animation, film and television and other products have been developed and marketed around the competition, with an output value of more than 500 million yuan.
Contribute to the cultural tourism IP of "Walking in Henan and Understanding China".
Top News: At present, the cultural tourism industry in Zhengzhou and even Henan is developing rapidly, as the backbone of cultural tourism media in Jinshui District, how does the group position itself?
Bai Zhixia: "Walking in Henan and Understanding China" is a cultural tourism brand created by the whole province of Henan.
The province regards the integration of culture, tourism, culture and creativity as one of the "top ten strategies", adheres to the promotion of tourism with culture, promotes culture with tourism, does excellent boutique routes, innovates diversified business formats, and really encourages us to develop the cultural and tourism industry.
As one of China's eight ancient capitals, Zhengzhou has also put forward a very favorable slogan for the development of cultural tourism, this year the city focused on the theme of "young Zheng, cultural Zheng, international Zheng, science and technology Zheng", and put forward the city brand of "in the middle of heaven and earth, the hometown of the Yellow Emperor, and the city brand of Kung Fu Zhengzhou", focusing on the general goal of "being a good national team, enhancing internationalization, and leading the construction of modern Henan", and making every effort to build a national and internationally renowned tourist destination in the inheritance and innovation base of Chinese historical civilization.
Use literature as a medium to talk about fireworks, and use literature to travel poetry far away.
The urban cultural tourism brand is to create a stronger and closer connection between tourist destinations and travelers through the associations created in all aspects, echoing the yearning of travelers, and providing them with feelings that they lack in real life.
As a state-owned platform company in Jinshui District, we will always practice the mission of a state-owned cultural enterprise, take the cultural tourism industry as a powerful starting point for stimulating economic growth and improving people's livelihood and well-being, adhere to the market-oriented business idea, deeply cultivate the integration and empowerment of urban tourism, tell the story of Jinshui culture, fully activate the "one pool of spring water" for the development of cultural tourism and cultural creativity, and make positive contributions to the construction of Zhengzhou as a national central city and an international consumption center city.