Quanjude's Fangshan Restaurant celebrates its 96th birthday The company launched a new flavor mooncake to force the Mid-Autumn Festival consumer market

China Securities Network News (reporter Pan Yujing) on August 28, Quanjude Group's Chinese time-honored fangshan restaurant ushered in the 96th birthday, the company through the video live broadcast to unlock the palace royal banquet intangible cultural heritage cuisine exquisite, while the imitation of the classic new taste of the mooncake has been listed, showing a variety of unique tastes, packaging national fashion and other new characteristics, the power of the Mid-Autumn Mooncake consumer market.

It is understood that Fangshan is one of the four well-known catering brands under Quanjude Group, following the launch of a new visual image in 2020, this year will also be in strict accordance with the group's "one product, one policy and one plan" designed investment profit model to open a new development, to achieve brand differentiation, efficient operation. In addition to developing the catering business of imitation food, we will also increase food research and development efforts, quickly copy the brand and culinary technology advantages of the catering business, and form a comparative advantage with other industrialized foods, so as to achieve the strategic goal of "foodization of catering products".

Quanjude released its semi-annual report on the evening of August 27, 2021, in the first half of 2021, the company achieved operating income of 479 million yuan, an increase of 53.37% year-on-year; the net profit loss attributable to the mother was 42.4529 million yuan compared with the loss of 148 million yuan in the same period last year, and the loss narrowed by 71.40% year-on-year.

Quanjude said that in the first half of 2021, in the face of the gradually stable epidemic prevention situation and the continuous recovery of the market, the company grasped practical results, made practical moves, opened up and reduced expenditure, reduced costs and increased efficiency, and strived to improve business results. In accordance with its own planning requirements, Quanjude continues to focus on the main line of work of the long-established "Shouzheng Innovation", focusing on creating a new pattern of "product + service + scene" catering business, increasing the research and development of food business, and implementing the foodization of catering.

It is worth mentioning that Universal Studios Beijing is in the internal stress testing phase and will start trial operation on September 1. Quanjude semi-annual report shows that the company's Universal Studios project and Quanjude Huazhuang store have met the normal conditions for external business, and are currently undergoing trial reception, which will be opened simultaneously with Universal Studios Beijing. Located on Universal Studios City Avenue in Beijing, Huazhuang Restaurant features brand customized products, old Beijing regional specialties, casual drinks at the open-air restaurant bar and Quanjude classic heritage dishes, through the interactive design of the Ming kitchen, so that consumers can enjoy the whole process of Roast Duck making in Quanjude Hanging Oven, and can also make their own unique DIY roast duck rolls. In addition, the company's Global Partners Restaurant Group Meal Project was softly opened on January 15, 2021, quanjude said that this provides services for Chinese and foreign employees staying in the living area of Universal Studios, and the number of restaurant receptions and incomes have increased month by month, and the operation is improving.