BEIJING, June 28, 2024 /PRNewswire/ -- On June 25, 2024, the 6th China Commercial Real Estate Brand Value Forum was successfully held at the Renaissance Beijing R&F Hotel. With the theme of "The Power of Brand Upward", the forum is committed to enhancing the brand value management of China's commercial real estate, discussing the development direction of commercial real estate, discussing the new ecosystem of commercial real estate, and promoting the high-quality development of China's commercial real estate industry with brand power. More than 300 guests from commercial real estate developers, operators and suppliers, as well as experts from the real estate, financial and academic circles, political and business elites and news media from listed companies, investment institutions, property management, brokerage, building materials parts and other real estate, financial circles, academic elites and news media attended the event.
The site of the 6th China Commercial Real Estate Brand Value Forum
Zhao Zhengting, Secretary General of China Real Estate Chamber of Commerce, Yan Lizhong, Chief Expert of Yingce Industrial Organization, Liu Huanli, Managing Director of CBRE North China, Liu Bing, General Manager of China Capital Market of Cushman & Wakefield, Sun Zutian, Head of Research Department of CBRE North China, Zhang Yi, Director of Commercial Office Standards Committee, Guo Yinghui, Chairman of Zhongke Industry City (Beijing) Construction and Development Co., Ltd., Ma Junqing, Chairman of Beijing Milan Window Energy-saving Building Materials Co., Ltd., Wei Kai, Managing Director of ITG Property Hotel Management Co., Ltd., Liu Kai, Executive Chairman of the Office Branch of the China Real Estate Chamber of Commerce, and other leaders of the Chamber of Commerce and industry leaders attended the forum and delivered keynote speeches and special speeches at the forum.
As a high-standard, large-scale and influential publicity, exhibition, exchange and cooperation platform in the field of domestic commercial real estate, each China Commercial Real Estate Brand Value Forum will become the focus of heated discussions in the industry. The forum not only comprehensively demonstrated the brands and project brands of mainstream commercial real estate enterprises in mainland China and the development level of the commercial real estate industry, but also recorded the upgrading and transformation of the commercial real estate industry in mainland China, the reform of operation and management and the trend of the industry, which has attracted attention from all walks of life.
Tell a good commercial real estate brand storyOn May 10, 2024, the eighth "China Brand Day", in order to implement the spirit of the work conference of relevant national departments, build the brand of "commercial real estate", disseminate the development achievements of "commercial real estate" in the field of development and operation services, explore the brand story of "commercial real estate", promote innovative cases of "commercial real estate", provide decision-making reference for industry authorities, local governments, enterprise users and consumers, and provide brand value information for the upstream and downstream industrial chains. The Organizing Committee of the 6th China Commercial Real Estate Brand Value Forum launched the 2024 China Brand Day "Commercial Real Estate" Brand Innovation Case Collection Activity.
The 2024 China Brand Day "Commercial Real Estate" brand innovation case collection activity focuses on the development process of China's commercial real estate brand.
from Evaluate the brand strength index and brand value in six aspects, including "scale indicators, operation indicators, management indicators, innovation indicators, brand indicators, and ESG indicators", and select enterprises and projects that meet the requirements for key publicity reports and on-site keynote speeches ，It aims to set a benchmark, share experience, and develop together, and give full play to the upward power of the commercial real estate brand in order to promote the high-quality development of commercial real estate, build a new development pattern, and realize the people's yearning for a better life.
Liu Kai, Executive Chairman of the Office Branch of the China Real Estate Chamber of Commerce
Liu Kai, executive chairman of the office branch of the China Real Estate Chamber of Commerce, said in his speech that after more than ten years of rapid development, the mainland commercial real estate market corresponds to the shift period of economic growth, the painful period of structural adjustment, and the digestion period of the industry's huge inventory, which has made the overall market stabilize and recover less than expected since the beginning of this year. On the whole, the current commercial real estate market needs home buyers to restore confidence, and the market stabilization needs to start from the first and second-tier cities, especially Beijing and Shanghai. With the gradual recovery of the economy, the market is expected to enter the bottoming period, and at the same time, developers will enter the annual performance sprint stage in the second half of the year, and the market activity is expected to rebound.
Liu Kai emphasized that in the context of the gradual recovery of the economy, the performance of some commercial real estate enterprises has been repaired, and there are three main characteristics. First, the enterprise layout strategy returns to the core areas of first- and second-tier cities by shrinking the front. Second, the company's business strategy is to maintain scale growth and optimize the profit structure through asset-light operation; Third, the company's operation strategy is to find new business growth points by improving the layout of multiple business formats. Yan Lizhong, chief expert of Yingce Industrial Organization, elaborated on the challenges and opportunities of the coordinated development of Beijing-Tianjin-Hebei from the perspective of industrial parks. Opportunity. In his keynote speech on "Beijing-Tianjin-Hebei Coordinated Development from the Perspective of Industrial Parks", he pointed out that Beijing Industrial Park has led the coordinated development of Beijing-Tianjin-Hebei in terms of resources, talents, innovation, and information, and has always played a leading role. Tianjin and Hebei have promising prospects in logistics and industrial spillover, and future development needs to strengthen collaborative innovation in many aspects.
Sun Zutian, head of CBRE's research department in North China, said in his speech that the activity of the national commercial real estate market has continued to rise since the beginning of the year. Landlords in the office and industrial park markets are making efforts to maintain tenant stability and provide multiple incentives in terms of rents and soft services to increase the success rate of lease renewal. In the face of fierce competition for high-quality tenants in the market, some benchmark buildings hope to gain greater initiative through rent reduction.
Convey the brand value of commercial real estateThe downturn in the global economic situation, the adjustment of the domestic economic structure, the decline in investment and consumption, the need for customers to reduce costs and increase efficiency, and the diversification of urban and customer needs have determined that the development model of the commercial real estate industry, including commercial offices and shopping centers, is facing an all-round restructuring and reshuffle. With the development of new quality productivity of commercial real estate, the brand has become the embodiment of the comprehensive competitiveness of commercial real estate enterprises, representing the common pursuit of developers, investors, operators and consumers. As an important force driving China's economic growth, the commercial real estate industry is of great significance to strengthen brand building and tap brand value.
At the 6th China Commercial Real Estate Brand Value Forum, the "2024 China Commercial Real Estate Brand Value Report" was officially released, and the evaluation list of "2024 China's Top 100 Commercial Real Estate Brand Value" was announced, which attracted wide attention from the guests and the media.
The "China Commercial Real Estate Brand Value Report" has been released for six years, and its scientific evaluation system, rigorous evaluation process and objective evaluation results have been recognized by more and more commercial real estate enterprises, which has played an important role in guiding the positive selection of investment sites for end users, promoting the corporate brand promotion of commercial real estate investors and operators, and promoting the high-quality development of the industry. As the only data evaluation and information release carrier in the field of commercial real estate brand value in China, the number of shortlisted brands exceeded 120 this year.
Looking at the results of the 2024 survey of China's Top 100 Commercial Real Estate Brands, domestic commercial real estate companies led by China Resources Vientiane Life and SCPG Commercial, and foreign commercial real estate enterprises led by CapitaLand and Swire Group performed well and were at the top of this year's brand value list. In terms of brand value performance, China Resources Mixc Life occupied the top position for the first time, followed by SCPG Commercial and CapitaLand in second and third places, and Longfor Group, Swire Group, Wanda Commercial, Joy City Holdings, China Overseas Commercial, Hang Lung Properties and Seazen Holdings in fourth to tenth place.
At the report press conference, the award ceremony of the 2024 China Top 100 Commercial Real Estate Brands in Value (Project Category) was grandly held.
2024 China's Top 10 Office Brands by Value (Project Category)
China Construction Wealth International Center, Jinan Zhonghai Wealth Center, Daxing Investment Building, China Overseas Financial Center, Tongzhou C01 Building, Kaiheng Center, Urban Construction Building, AVIC International Plaza, Shouyi ON Ran, COFCO Plaza, Huijing Twin Towers, and Xicheng Jinmao Center won the 2024 China Top 10 Office Brand Value (Project Category).
2024 Top 10 China Industrial Park Brand Value (Project Category)
Lighthouse Lingke, Zhongguancun Xibeiwang Science and Technology Park, Jinyu Intelligent Manufacturing Factory, Jinyu Zhihui Center, Beijing Xinhang City International Aviation Headquarters Park, Baoding Shenzhen Park, Zhongguancun Electronic City (Beijing) International Electronics Headquarters, Beijing International Fortune Center, Jinyu High-tech Industrial Park, Beijing Fangshan COFCO Health Science and Technology Park, and Binzhou Car Town won the top 10 brand value of China Industrial Park in 2024 (project category).
Half a year meeting of the president of the office branch of the China Real Estate Chamber of Commerce
During the forum, the semi-annual meeting of the president of the office branch of the All-China Real Estate Chamber of Commerce was held at the same time. 50 real estate executives and chamber of commerce leaders from China Resources Mixc Life, Poly Development, Beijing Vanke, China Overseas Commercial, China Jinmao, Joy City Holdings, Ping An Real Estate, Gemdale Group, China Overseas New Town, Fuhua Land, Dajia Insurance, Yintai Foundation, Guardian Investment, Beijing Xinhang City, Zhongguancun Xibeiwang Science and Technology Park, CITIC Heye, Milan Window, Jianlong Hardware, CBRE, Cushman & Wakefield, Yuanxing Real Estate, Hongda Lianxing, Jingdong Lianxing, Ruiyu Real Estate, etc., jointly discussed the market hotspots of the Beijing-Tianjin-Hebei Office Industrial Park. The national commercial real estate block transaction market, the market review in the first half of the year and the market outlook for the second half of the year were discussed and exchanged in depth.
The 20th China Commercial Real Estate Investment Exhibition ( EXPO COSS 2024）In addition, the 20th China Commercial Real Estate Investment Exhibition (EXPO COSS 2024) was held concurrently at the Renaissance Beijing R&F Hotel, with the theme of "Business in Beijing-Tianjin-Hebei, Industry in a New Future". We are committed to building a leading commercial real estate site selection solution and commercial real estate supply and demand cooperation platform, focusing on the new demand, new products, new channels and new operations of the office building industrial park under the background of the coordinated development of Beijing-Tianjin-Hebei in the past ten years. The exhibition invited 30 of the top 100 commercial real estate enterprises and brand projects in Beijing, Tianjin and Hebei to carry out wonderful exhibitions and roadshows, and invited 300 investment institutions and agencies, 600 large and medium-sized enterprises and professional visitors to participate in the exhibition. It is understood that the total value of exhibitors and projects exceeds 10 billion yuan, and various forms of preferential measures such as group buying, high commissions, discounts, and special prices have been launched to help the demand release and continuous recovery of China's commercial real estate market.