Nanshan Town, Changting County: Add "oil" to the "Industrial Development Year" activity
Recently, in the Zhenglu Camellia oleifera processing plant in Qiaoxia Village, Nanshan Town, on the production lines of fresh tea seed processing, pressing, refining, and dewaxing, the sound of machines has come and gone, and the camellia fruits are experiencing the "transformation" to the original fragrant and nutritious camellia oil through the ancient oil extraction process.
It is reported that Camellia oleifera has a planting area of 15,000 acres in Nanshan Town, which is a real traditional advantageous industry, but in the early years, due to the extensive and scattered planting and the low degree of standardization of intensive processing, the growth of output value was relatively limited. In order to further strengthen the chain and supplement the chain, Nanshan Town gave full play to the advantages of a strong town in the provincial agricultural industry, aggregated resources, made overall planning, and started from the aspects of policy, capital and service, and only took 1.5 months to introduce and generate a total investment of 65 million yuan, a total area of about 5,000 m² of Zhenglu Camellia oleifera processing plant project in Qiaoxia Village, a provincial-level "one village, one product" (Camellia oleifera) professional village with superior natural conditions, and rushed out of the "new speed" of implementing the deployment requirements of the county's "Industrial Development Year".
(Part of the plant of Zhenglu Camellia oleifera processing plant)
(Tea Seed Fresh Fruit Processing Production Line)
(Tea Seed Crushing Line)
The breakthrough of deep processing is inseparable from a solid "chassis". Nanshan Town took the initiative to carry out technical exchanges and cooperation with scientific research institutions and institutions, especially Professor Lin Xiazhu, Dean of the School of Rural Revitalization of Longyan University and Provincial Science and Technology Commissioner, to visit Qiaoxia Village to provide guidance and assistance from the aspects of improved seed breeding, low-yield Camellia oleifera forest transformation, scientific research experiments, etc., and trained Camellia oleifera sprouts and seedlings rootstock grafting seedlings, high-yield cultivation, low-yield forest transformation and other practical technologies, and the yield per mu successfully increased by more than 30%.
(Professor Lin Xiazhu, Dean of the School of Rural Revitalization of Longyan University and Provincial Science and Technology Commissioner, went to Qiaoxia Village to carry out technical exchanges)
(Dr. Li Zhizhen of the Provincial Academy of Forestry gave front-line technical guidance)
"It's better to wait for the market than to break into the market. We are exploring a new path for overtaking in corners, creating a local tea oil brand 'Caiyuan', and inviting third-party brand operating companies to plan a special brand market operation route. At the same time, in order to find a more competitive track, we are developing daily chemical products such as essential oil soap, shampoo and shower gel, essential oil, cream and mask with tea oil as the main ingredient, as well as health foods such as oral tea oil, oral capsules, and tea oil biscuits, and vigorously promote product diversification. On this basis, we will focus on the new goal of creating a tourism 'oil' tourism belt, and strive to provide tourists with ornamental, experiential and consumer services, so as to unlock a new 'play' method of camellia. Su Hongbin, the person in charge of Zhenglu Camellia oleifera processing factory, said excitedly.
("Caiyuan" brand tea oil)
Through the operation mode of "party branch + enterprise + farmer + base + market", the project has created 300 jobs and is expected to achieve an annual output value of about 150 million yuan, which will effectively drive the surrounding camellia planting retail households into the "fast lane of common prosperity". In the next step, Nanshan Town will unswervingly adhere to the strategy of "industry first, industry first, highlighting industry, and breaking through industry", take the opportunity of developing and expanding the camellia processing industry, focus on creating more exemplary projects to get rich and increase income, and strive to open a new situation of high-quality development.
(Nanshan Town)