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Traveler drops to 3rd! The Tank 300 won the championship, and the off-road sales of the square box were announced in the third week of June

author:Ono

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Recently, there have been some changes in the square box SUV market. The Jet Tourer, which has been leading in sales in the past, has fallen to third place in the sales ranking in the past three weeks, being surpassed by new models from the Great Wall and Haval brands. This shows that the off-road SUV market is becoming increasingly competitive, and the old models are facing the challenge of new models.

Traveler drops to 3rd! The Tank 300 won the championship, and the off-road sales of the square box were announced in the third week of June

The square box SUV has always been one of the most popular models in China, and the representative types include the Jet Traveler, Tank Series, Beijing BJ Series, etc. This type of model has a square and functional appearance, large space and high sitting posture, which is deeply loved by domestic consumers.

In recent years, with the increase in rural areas and the increase in the penetration rate of automobiles, the sales of SUVs in rural areas have changed. At the same time, the demand for cars from urban households is also driving the rapid growth of SUVs.

In the square box SUV market, the Jet Traveler has always occupied the top spot in sales. The success of this sedan version has established the position of Jietu in the domestic SUV market. As the first square box SUV, the Voyager has attracted much attention. Voyager has successfully traded more than 4 million units, becoming synonymous with the square box SUV.

Traveler drops to 3rd! The Tank 300 won the championship, and the off-road sales of the square box were announced in the third week of June

However, with the emergence of competitors, travelers' dominance in the sales charts is being challenged like never before. The sales ranking for the past three weeks shows that the Voyager is in third place with 2,134 units, overtaken by the Haval Big Dog and the Tank 300.

The Haval Big Dog is the flagship SUV of Haval Motors, which is positioned as a high-end vehicle and uses advanced hybrid technology. The Tank 300 is the star product of Great Wall Motors, positioned in the mid-to-high-end, and known for its excellent cost performance. Both models represent the latest advancements in domestically produced SUVs.

The strong performance of the Big Dog and Tank 300 indicates that the competition in the square box SUV market is becoming increasingly fierce.

Traveler drops to 3rd! The Tank 300 won the championship, and the off-road sales of the square box were announced in the third week of June

The strength of domestic car companies has improved, and the new models launched have begun to compete with the old models. With advanced technology and new design, Haval Big Dog has won the favor of consumers. The Tank 300 successfully opened the market with excellent quality and cost-effectiveness. This shows that domestic car companies have the strength to compete head-on with old models.

Established models need to be updated in a timely manner to keep pace with the times. Travelers have been ahead of the curve before, which can lead to less aggressive product iterations. This decline in sales may prompt Jietu to speed up the upgrading of travelers. Other established models are also facing the same pressure, and if they do not speed up product updates, it will be difficult to maintain their market position.

Traveler drops to 3rd! The Tank 300 won the championship, and the off-road sales of the square box were announced in the third week of June

Consumers' choices are more diverse. The square box SUV market is growing rapidly, and the choice of models is more abundant. Consumers can choose more cost-effective products according to their own needs. This will prompt companies to further enhance the competitiveness of their products, rather than simply relying on brand effect.

The sales list is just a microcosm of the changes in the square box SUV market. It remains to be seen whether Travelers will be able to regain the top spot in sales next week. But there is no doubt that this market will become increasingly competitive, companies must continue to innovate, and consumers will have more high-quality choices. That's good for the industry as a whole. Let's wait and see the rise of domestic SUVs!

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