Spending 9.9 million yuan to buy Zhou Hongyi's second-hand car, this kind of business behavior may contain a variety of business thinking:
Brand and impact investing: Buyers may value Zhou's brand influence and popularity as the founder of 360 Group. By purchasing his used car, the purchaser may want to take the opportunity to establish some kind of connection with Zhou Hongyi, thus gaining access to potential business opportunities or resources.
Marketing Strategies for Charity Donations: Buyers may have taken a fancy to the charity nature of the auction. Zhou Hongyi promised to donate all the proceeds from the auction to the Wang Xuan Foundation, and the purchaser may want to support the public welfare through the purchase, and at the same time use the event to market his brand or company.
Unique Investment Strategy: The purchaser may view this purchase as a unique investment strategy. They may believe that by buying this used car with special historical significance and popularity, they can sell it at a higher price at some point in the future, making a return on their investment.
Collectible value: For some collectors, this used car may have a unique collectible value. They may have taken a fancy to factors such as the car's rarity, historical background, and association with Zhou Hongyi, and thought it was worth collecting and investing in