On a midsummer afternoon, cicadas chirped, and a video about the well-known supermarket chain "Fat Donglai" quietly fermented on the Douyin platform, with a dirty environment and simple processing facilities, in stark contrast to people's impression of the exquisite and tidy image of "Fat Donglai", which aroused strong public doubts, and this is only the beginning of the incident......
When "Fat Donglai" encountered food safety challenges
Back on June 19th, at that time, the "Fat Donglai" Xinxiang store was ushering in an endless stream of customers, and a customer reported to the store, saying that he found the processing point of the "Fat Donglai" joint venture merchant "rolling dough" in the middle of Yinhuang Road, and the environmental sanitation situation was worrying, and provided a video taken on the spot as evidence
This news is like a stone thrown into the calm lake, stirring up thousands of waves within the "Fat Donglai", you know, "Fat Donglai" for many years with its high-quality service, comfortable shopping environment and strict control of food safety is known, in the hearts of consumers to establish a good reputation, and now, this golden sign is facing an unprecedented test
According to the investigation report released by "Fat Donglai" afterwards, as early as the morning of June 19, the customer had reported the situation to the store, and the relevant person in charge of the catering department of Xinxiang store did not take decisive measures at the first time, but after communicating with the merchant, he only asked it to rectify the processing point, and allowed it to resume business after just three days
With the exposure of the Douyin video, "Fat Donglai" was caught in the whirlpool of public opinion, and the public questioned: What made a company that has always paid attention to food safety choose to turn a blind eye in the face of such a serious health problem? Could it be that the promise of "Fat Donglai" is just empty talk?
A belated period of accountability and reflection
In the face of surging public opinion pressure and consumer trust crisis, "Fat Donglai" finally released the "Investigation Report on the Poor Sanitary Environment of Rolling Dough Processing Places in Xinxiang Fat Donglai Catering Merchants" in the early morning of June 27, admitting its own negligence in management and announcing a series of treatment measures
In addition to imposing severe penalties on the merchants involved for "stopping business, terminating contracts, and withdrawing cabinets within a time limit", "Fat Donglai" also seriously held the relevant responsible persons accountable: the first supervisor and quality controller of the Xinxiang Catering Department were "dismissed" for "serious dereliction of duty in their work"; Other management above the squad leader were "all dismissed"; And the Xinxiang store manager was also "canceled year-end benefits" due to "inadequate supervision"
In addition to accountability, more importantly, reflection, "Fat Donglai" admitted in the investigation report that this incident exposed four major problems in food safety management: first, the director of the catering department did not pay attention to food safety issues; Second, there are loopholes in the management of merchants and blind spots in supervision; Third, the contract signed with the merchant is not perfect; Fourth, the customer feedback mechanism is not smooth
In response to these problems, "Fat Donglai" promised to take a series of measures to rectify, including strengthening commodity quality control management, improving various management systems and work standards, and establishing a food safety supervision and reporting reward mechanism, in order to restore consumer confidence
There are no shortcuts to food safety
The "Fat Donglai" incident has sounded the alarm for all food companies: there is no shortcut to food safety, and at any time can not have a fluke mentality, perfunctory responsibility, enterprises should truly put food safety in the first place, strengthen internal management, improve the supervision mechanism, and effectively protect the legitimate rights and interests of consumers
This also reminds consumers to actively exercise their right to supervise, say no to food safety issues, and only by working together with enterprises and consumers can we build a strong line of defense for food safety
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