In the summer of 2024, Hollywood originally wanted to make a comeback.
Unexpectedly, there would be an extreme phenomenon of total annihilation, and this week the mainland film market ushered in another Hollywood blockbuster "A Quiet Place 3: Invasion Day", but unfortunately this Hollywood golden sign was still received coldly in the mainland market.
The cost is over 500 million, and the daily box office in China is only 13 million, the failure of "A Quiet Place 3" is a black heroine?
The first part of this series was released in 2018, and the production cost was only $17 million, but the global box office exceeded $300 million, and then the second part of the series declined in terms of word-of-mouth, but the global box office was still vigorous, and it also rushed to $291 million.
At the same time, it is also the most ambitious work in the series, and the production cost has soared to 70 million US dollars, that is, 500 million yuan.
Even in Hollywood, it's a blockbuster.
The quality of "A Quiet Place" itself is actually not outstanding, and it is quite speechless that such a weak alien monster in the film can still rule the earth, but it can't stand its setting is too novel, the previous horror films are all scary sound effects, don't believe you turn off the sound, most of the horror films become comedies in seconds, but "A Quiet Place" is no longer startled, and does not dare to speak out to create a sense of oppression.
It was indeed novel at the time, but after the first two installments of the series, the audience was already a little aesthetically fatigued.
This time, the director of "A Quiet Place 3: Invasion Day" starred in a big change, telling the story of the day when alien monsters invaded the earth, focusing on sci-fi scenes, the funny thing is that the creators don't understand sci-fi films at all, where do the monsters come from, and what are they going to do? We don't know.
Why do humans have high-tech weapons that don't need them? We also don't know that Invasion Day doesn't solve the problems of the series.
Instead, the alien monster was used as a background board, and the movie spent a lot of time on the heroine Samira, who was terminally ill and didn't care about the end of the world, when she knew that she couldn't live anymore, her last wish was to return to her father's pizza shop and eat her father's pizza.
A good horror film was made into a small and fresh literary model by the director.
I can only feel that Hollywood studios are arrogant and don't take fans of the series into account at all.
The heroine of the first two parts of the series is Emily Blunt, the goddess of many mainland fans, but unfortunately the heroine of the prequel to the series has become Lupita Nyong'o, why can she steal the goddess's signature series? Naturally, because Lupita Nyong'o was born in Latin America and Mexico, a black Kenyan actor, many mainland audiences are shocked when they see this kind of ZZZQ movie full of buffs.
It can be said that the black heroine is the biggest failure of "Invasion Day" in the mainland market.
As of 17 o'clock on June 30th, on the third day of the film's mainland release, the single-day box office dropped to 13 million, with a cumulative box office of 63 million, and the final box office is predicted to be around 150 million.
Chinese audiences didn't buy it, and Hollywood was wiped out in the mainland summer season.
Starting from the summer season in June.
Hollywood has successively released many blockbusters in the mainland market, such as "Mad Max: Berserk Goddess", "American Civil War", "Mysterious Friends", "Jedi Men 4", "Mind Squad 2", "A Quiet Place 3: Invasion Day" and so on.
The lowest cost was $70 million for A Quiet Place 3: Invasion Day, and the highest was $250 million for Mind Squad 2.
It can be said that in terms of cost lineup, Hollywood is completely better than domestic blockbusters.
But the box office of these Hollywood blockbusters in the mainland can be called dismal, such as "Mysterious Friends", the mainland box office is only 2.04 million, setting a new low for Hollywood blockbusters in recent years, and the best-performing "Mind Squad 2" has a box office of less than 170 million, but the overseas box office of "Mind Squad 2" has exceeded 900 million US dollars.
It once again proves that there is a huge difference between the viewing tastes of mainland audiences and overseas audiences.
Next, Hollywood will have more blockbuster new films such as "Despicable Me 4", "Deadpool and Wolverine", "Tornado" and so on, especially "Deadpool and Wolverine", which is definitely another emotional nuclear bomb after Marvel's "Spider-Man: No Way Home".
But will the Chinese audience buy it? Can Marvel return to the top in the mainland market?
It's all in suspense.