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Do you need to see it in 11 steps? Hotel TV "chaos" is governed in this way

author:New Street School Life Newspaper

Turn on the TV and watch the show as a matter of course. However, many people travel and stay in hotels, they will feel that the hotel's TV looks very inconvenient, either there are many remote controls, the boot operation is complicated and the station cannot be found, or there are few TV channels, the picture is not clear, and various problems seriously affect the viewing experience.

I can't turn on the machine, and I can't find the unit

How hard it is to stay in a hotel and watch TV

Ms. Bai, who often travels on business, has stayed in various types of hotels all over the country, and she told reporters that sometimes she wants to watch TV and relax when she returns to her hotel room, but she finds that the TV in many hotels is very complicated to operate, and it is not easy to turn on the TV to adjust the channel.

In a hotel room, after the reporter turned on the TV, the first thing that popped up was the TV drama advertising page, and when it was finished, the signal was lost. In the meantime, the reporter pressed the back button on the remote control, but could not exit, and groped for a long time to find the home button, and then popped up with promotional pictures of local large-scale activities. After watching these contents, you can enter the TV channel page, and the whole process takes at least 40 seconds.

Do you need to see it in 11 steps? Hotel TV "chaos" is governed in this way

The reporter learned,In order to achieve the purpose of promoting the hotel and recommending local tourism resources,Many hotels will upgrade the selected smart TV twice,Embed to promote their own advertising page,After the advertisement is broadcast,Only enter the operation page of smart TV,But the classification and design of the full screen are very complex,Dazzling。

According to statistics, some hotel TVs require up to 11 steps to see live TV channels; Some hotels are even internationally renowned hotels, and the TV in the guest room is still an analog TV system configured more than ten years ago, with blurry pictures and a very poor user experience of watching TV.

Carry out special governance in multiple departments

Initial results have been achieved in some areas

Since April this year, the State Administration of Radio and Television, in conjunction with the Ministry of Culture and Tourism, the China Consumers Association, etc., has continued to carry out special governance of complex hotel TV operations across the country.

On the shores of Fuxian Lake in Chengjiang, Yunnan Province, Luo Kunhua runs a homestay hotel, and for many years, he has often received requests from guests asking staff to enter the room to help turn on the TV and adjust the channel.

Do you need to see it in 11 steps? Hotel TV "chaos" is governed in this way

In order to solve the problem of watching TV programs for guests, Luo Kunhua asked the hotel staff to make a TV operation instructions and put them in the guest room for guests' reference, but with little effect.

B&B hotel staff Wang Yao: In the past, there were more interfaces, and there were more operating procedures, 90% of the guests who stayed at the hotel could not use it, and the effect was not very obvious after the instructions were made, and there were still guests who called the front desk, so that we could go up and help them to get it.

Do you need to see it in 11 steps? Hotel TV "chaos" is governed in this way

In May this year, when the local radio and television department carried out special management of hotel TV, the software and hardware upgrade of the TV system of Luo Kunhua's B&B hotel, and now the set-top box can no longer be seen in the hotel room, and a remote control is realized to watch TV, which is much easier to operate.

Optimize the operation of TV boot Watch TV programs directly after booting up

Do you need to see it in 11 steps? Hotel TV "chaos" is governed in this way

As one of the 7 pilot provinces and cities in the national hotel TV operation complex special management, Yunnan Province has completed the governance of hotels above three stars, including government designated conference hotels and some homestays, and nearly 100,000 hotel rooms have been turned on directly into the live TV channel.

Do you need to see it in 11 steps? Hotel TV "chaos" is governed in this way

Like Yunnan, Inner Mongolia has also completed the complex management of TV operations in three-star and above hotels and conference designated hotels in the region, and the TV boot time, boot advertising time, and page design of nearly 500 hotels have been optimized.

State Administration of Radio, Film and Television: The next step will be to speed up the progress of governance

The reporter learned from the State Administration of Radio and Television that the hotel TV operation is complex and special management, and "turn on to watch live TV channels" is the primary goal.

Before the end of June this year, it is necessary to complete the governance of designated hotels, three-star and above hotels, and pilot hotels in pilot provinces and cities; By the end of September, the national hotel governance work will be completed in principle, and all changes should be made within the year.

At present, the State Administration of Radio and Television is working with the Ministry of Culture and Tourism and the China Consumers Association to strengthen governance efforts to improve the viewing experience of users by upgrading TV equipment and optimizing signal transmission, so that hotel guests can easily watch TV.

Source: CCTV news client

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