Apple's mobile phone sales have fallen again, and the price reduction effect has begun to disappear, and it has to continue to fall?

Mobile China

2024-06-12 16:01Published in Beijing

　　Recently, CNMO noticed that some bloggers have sorted out the sales data of Apple's mobile phones in the past year or so. CNMO found that although Apple has managed to recover sales decline with a large preferential policy in the past few weeks, this halo of price cuts may be disappearing. In the 22nd week of 2024, Apple's mobile phone sales have once again gone downhill, declining both month-on-month and year-on-year.

　　Data shows that since the release of the iPhone 15 series in the second half of 2023, Apple's mobile phone sales have been lower than the same period in 2022. After entering 2024, the performance of Apple's mobile phone is also not as good as the same period in 2023. However, after the 18th week of 2024, Apple's mobile phone sales have risen sharply for three consecutive weeks, reaching their peak in the 21st week of 2024. CNMO noted that Apple returned to the top selling volume in China's mobile phone market that week.

Apple's mobile phone sales fell again 

　　Apple's sales have returned to growth, which is closely related to the sharp price reduction of its models. In this year's 618 promotion, Apple's iPhone 15 was reduced from 5999 yuan to 4599 yuan, and iPhone 15 Pro Max was reduced from 9999 yuan to about 7500 yuan. Some consumers can also rely on other policies such as membership to start at a lower price, which should be Apple's most aggressive promotional policy in recent years. However, now, the effect of price reductions is disappearing, and in the 22nd week of 2024, Apple's mobile phone sales fell again, only about 16%, and the data is once again lower than the same period in 2023.

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