According to the latest reports, Apple is seeking lower prices from LG and Samsung for its headset micro OLED displays, in order to solve the current collapse of Apple Vision Pro's sales due to too high selling prices.
It is reported that the Sony micro OLED display currently used in the Vision Pro is 1.42 inches and has a pixel density of about 3386 PPI, which is not bad, but the price is too expensive. In the report, Apple's "technology-related information" content corresponds to this item.
It also deliberately specifies "2- to 2.1-inch displays with a pixel density of 1700 pixels per inch (PPI)". Reaching out to Mark Gurman, a person familiar with the matter, said, "Apple will do something to make the Vision Pro cheaper."
Obviously, Apple is trying to sacrifice some product specifications in order to find a more cost-effective alternative supplier and reduce the cost price of the Vision Pro.
Thinking about it, if Apple can ask LG and Samsung for a price, then BOE, as one of Apple's suppliers, and Shiya, which supplies micro OLED displays for BigScreen Beyond, are likely to be the objects of inquiry.
After all, before the launch of the Vision Pro, there were reports that Apple had tested the products of BOE and Visiona, and it may have been that the product specifications at that time were not up to the requirements, and now it may be just right.
As a result, the Apple Vision Pro's cheapening plan is likely to rely on China in the end.