In this summer heat wave, when the roar of the car engine meets the joy of the music beat, in the dual charm of cars and music, are you ready to make a "star friend" with Xingtu and welcome this summer carnival? On June 15th, Hu Yanbin, Ding Dang, Yao Xiaotang, Wei Xun, Zheng Yun, Buy Chili Pepper and other well-known singers, young musicians and college student bands gathered at the Nanling Dapu Tsunami Music Carnival to stage a unique audio-visual feast for the majority of music fans. The scene attracted many young audiences from all over the world to participate, and with the ups and downs of the sound waves, they released their inner passion and embarked on this summer music journey together.
Based on music, an element that young people generally love, Xingtu Auto played a new trick this time and drove the car into the Tsunami Music Carnival. Xingtu not only invites young users to participate in the music festival, but also allows everyone to get close to the car, and online and offline activities are readily available, which is simply a double carnival of music + cars! In the event, Xingtu integrated the brand concept with the user's lifestyle, and realized an all-round connection from products to emotions.
Xingtu Auto x Tsunami Music Carnival goes both ways with users
"We don't just know the car, we know you!" In order to further deepen the resonance with young consumers, Xingtu has demonstrated the brand's vitality and youthful image through their enthusiastic music and cultural activities. Cars and music share the DNA of passion and freedom, and release vitality in speed and melody. With the power of music, the Xingtu brand builds an emotional bond with users, integrates into the lives of young people, creates a new brand experience and lifestyle, and creates beautiful memories with young people.
At the event site, Xingtu Auto set up an interactive experience area, providing a space for young people to gather, communicate and share, and invited users to share their music stories and driving experiences online, which not only enhanced the brand's exposure and influence, but also provided a stage for young users to show themselves and express their personality. Taking this opportunity, Xingtu integrates its brand image into the life scene of users, plays and mingles with young people, realizes the two-way rush between the brand and users, makes the image of Xingtu Auto in the hearts of young people more vivid and three-dimensional, and creates a new paradigm of brand experience.
Because of this, since its establishment 5 years ago, Xingtu has gained a group of valuable users and fans. In the user portrait of Xingtu, more and more young users choose Xingtu, with more than 70% of post-90s users and an average age of 31 years old. These young users are not only consumers of Xingtu Auto, but also creators and communicators of the brand story, driving the brand forward and upward.
All models were assembled, and Xingtu focused on the attention and attention of the audience
At the Tsunami Music Carnival, a variety of models of Xingtu - Yaoguang C-DM, Star Era ET, Star Era ES, Lingyun and Lanyue all appeared, successfully integrating cars and music, technology and art, products and experiences. In this cross-border linkage, Xingtu attracted many audiences to take photos and experience it with its super high appearance and hard core strength, and feel the unique charm of the collision of cars and music at close range.
Among them, the "aesthetics of light" design language of Xingtu Yaoguang C-DM is very high-end, luxurious, and technologically perceived, which complements the light and shadow of the music festival, attracting many hipsters to check in. With the M3X super-hybrid and native hybrid platform, Yaoguang C-DM leads the first generation of "global hybrid" technology, bringing users a full-scene zero-anxiety life of "traveling far, running fast, driving steadily, and being safe enough".
As the "spire" model series of Chery Pyramid, the Star Era ES, the first world-class "ultra-comfortable and long-range smart car", has left a deep impression on the audience of the music carnival with the design concept of ultra-comfort. The first pure electric flagship "Super Energy Smart SUV" Star Era ET has been selling well in the first month, ranking No. 3 in the sales volume of "20-250,000 medium and large new energy SUVs" in May 2024, and the first pure electric sales in the same class.
Xingtu Auto's appearance at the Tsunami Music Carnival demonstrated the brand's keen insight into market trends and its ability to respond quickly, as well as the deep emotional connection between the brand and young consumers. Looking forward to the future, the Xingtu brand will be able to ride the wave of change in the automotive industry and meet and exceed consumers' expectations with more intelligent, personalized and emotional automotive products and services.