On May 4th, a speech by Lei Jun was published by the "People's Daily", and at the same time, the "CCTV Finance" channel broadcast a small review of the Beijing Auto Show, the main content of which is about Xiaomi SU7.
No one expected that CCTV would appear again after a day, and this time it was also Xiaomi's most dominant product in different columns at the same time.
1. CCTV news anchor Kang Hui holds the Xiaomi 14 Ultra
This information appeared in CCTV news, and the host Kang Hui strolled through the streets of Paris, France, holding a Xiaomi 14 Ultra, chatting while walking. He also checked in French landmarks such as the Arc de Triomphe, the Eiffel Tower, and the Seine, all of which were from the Xiaomi Mi 14 Ultra. PS: The imaging ability of the Xiaomi Mi 14 Ultra has been recognized by the CCTV reporting team, although the screenshot shows the phone case, everyone recognizes it as the Xiaomi Mi 14 Ultra at a glance.
According to the information, the Xiaomi 14 Ultra has been officially launched overseas, which is the first top-level impact flagship to be sold overseas after the cooperation between Xiaomi and Leica, of which Xiaomi's share in the French market is about 20%. Moreover, the Xiaomi 14 Ultra performs very well in France, and is the strongest competitor to Samsung and Apple in the same class in the 1,500 euro price range. You must know that the Xiaomi 14 Ultra is priced at 1499 euros overseas for 16GB+512GB, which is about 11600 yuan, which is higher than the price of the iPhone 15 Pro version with the same storage. Even so, the overseas sales of the Xiaomi 14 Ultra have tripled compared to the previous generation, which shows that overseas consumers are very receptive to the Xiaomi 14 Ultra as a model. How else could sales have tripled?
Before Kang Hui appeared on CCTV news with Xiaomi 14 Ultra in his hand, CCTV's "News Live Room" also broadcast the Xiaomi car factory, and visited the Xiaomi super car factory in detail from the perspective of the machine. The self-developed technology in the Xiaomi super car factory, each technical workshop was interpreted in detail, focusing on fully automated robot operations, 100% automation of key processes, and so on.
It should be noted that this time, the title of the "news live room" is "Exploring the Technology and Innovation in the Automobile Super Factory". This shows that the Xiaomi Super Car Factory has been recognized by authoritative media, which is very rare. CCTV host finally said: take the road of hard-core science and technology, adhere to 100% self-research of key processes, it is precisely because of this innovative power that we have achieved such a super factory of new energy vehicles that we see today, and in the future, such a new quality of productivity will continue to lead the new development of China's automobile industry.