Recently, CNMO noticed that the data shows that in the 21st week of 2024, that is, from May 20 to May 26, that is, in the first week of 618 this year, China's smartphone market pattern ushered in changes. Among them, Apple returned to the first place in China's market share, and Xiaomi soared to temporarily rank third.
According to the data, in the 21st week of 2024, the market share of Apple mobile phones is 18.97%, the market share of vivo mobile phones is 17.48% (including the two major brands of vivo and iQOO), the market share of Xiaomi mobile phones is 16.16%, the market share of Huawei mobile phones is 15.78% (including Huawei itself and Huawei Zhixuan), the market share of Honor mobile phones is 13.84%, and the market share of OPPO mobile phones is 13.54% (including OPPO, OnePlus, realme three major brands).
According to data from TechInsights, in the first quarter of this year, Apple fell out of the top five in the ranking of top manufacturers in the Chinese mobile phone market with a market share of 13.7%, joining the ranks of "others". However, in this year's 618 promotion, the price of all iPhone 15 models has been greatly reduced, iPhone 15 has dropped from 5999 yuan to 4599 yuan, and iPhone 15 Pro Max has dropped from 9999 yuan to below 8000 yuan, allowing Apple to win back many consumers.
In addition, it is expected that Xiaomi will return to the top three in domestic mobile phone sales. Xiaomi has a strong influence in the online market, and every year 618 and Double 11 are the "strong periods" of Xiaomi mobile phone sales, and its online sales can often reach the forefront.