On May 31, the Oaks Air Conditioning Service Upgrade Conference and China Rocket Cooperation Authorization Ceremony with the theme of "Service Revolution and Rocket Power" was held in Haiyang, Shandong Province and China Oriental Spaceport. At the meeting, Oaks Air Conditioning officially announced the launch of "30-day no reason to return a full range of products in offline stores", "365-day replacement and no repair of air-conditioning products in offline stores", and "10-year warranty for mid-to-high-end air-conditioning models", to empower user experience upgrades with service upgrades; And officially became the official brand partner of China Rocket Corporation, helping the development of China's aerospace industry and pursuing the dream of space. Relevant representatives from China Rocket Company, experts in the home appliance industry, brand representatives and channel partners of Oaks Air Conditioning gathered together to witness.
User-centric new and upgraded service content
Oaks air conditioning service upgrade is user-centric, directly hits the pain points of after-sales service, and has launched three breakthrough service measures, namely: 30 days no reason to return a full range of products in offline stores, 365 days of air conditioning products in offline stores are only replaced without repair, and 10 years warranty for mid-to-high-end air conditioning models. In particular, the industry's first "30-day no reason to return a full range of products in offline stores" not only has a long cycle, but also covers a wide range of products, which can bring new traffic to offline stores and better stimulate the consumption vitality of the channel side.
As part of the service, Oaks Air Conditioner attaches great importance to it and gives strong resource support. At present, the "old for new" activity of Oaks air conditioning is still in full swing, and the old air conditioner can be deducted up to 1,000 yuan, and Oaks will receive an additional subsidy of 200 yuan. Not only that, there is no limit to the brand, age and region of the Oaks air conditioner recycling old machine, and the designated community of the event also provides 4-hour disassembly, delivery and assembly service. At the same time, Oaks Air Conditioner also launched the "Replacement Subsidy Price Guarantee 618", that is, compared with the same model of products on the e-commerce platform, the price difference is made up when you buy expensive. Starting from the link scenario of "trade-in", Oaks Air Conditioner helps users start a new quality life with efficient, thoughtful and meticulous services.
With the slowdown in the growth of the home appliance market, the dual guarantee of products and services has become the moat of enterprises. If brands want to be sustainable, they must not only continue to innovate products, but also pay more attention to the increasingly prominent role of services in influencing consumer decisions. Based on such forward-looking insights, Oaks Air Conditioner has comprehensively upgraded its services on the basis of insisting on doing a good job in products, starting from user needs, and empowering experience upgrades with service upgrades, which can be described as a good guide for the situation. In this regard, Mr. Wu Haitao, assistant to the president of China Household Electrical Appliances Research Institute, fully affirmed it, he said: "This is a very valuable service upgrade, which will provide endogenous force for the sustainable development of the brand."
Hand in hand with the spirit of Chinese rocket science and technology resonates at the same frequency
At this press conference, Oaks Air Conditioning officially announced that it has become the official brand partner of China Rocket Company. Since the establishment of the brand in 1994, in the past 30 years, Oaks Air Conditioning has always adhered to scientific and technological innovation, continued to invest in research and development, and is committed to bringing consumers a high-quality home life. This is similar to the original intention of China Rocket Company's insistence on exploring the universe with science and technology and helping the development of the mainland's aerospace industry, and the innovative spirit that Oaks Air Conditioning has always adhered to also resonates with the scientific and technological spirit of Chinese rockets. In the past, Oaks air conditioning was more to witness the development of the mainland's aerospace industry; With the development of cooperation between the two sides, they will play the dual role of witnesses and supporters in the future to contribute to the development of the mainland's aerospace industry.
For a long time, Oaks Air Conditioning has adhered to the corporate philosophy of "quality is the cornerstone and innovation is the soul", rooted downwards and climbed upwards, relying on three major R&D centers to build a multinational home appliance industry R&D and production system, firmly promoting China's intelligent manufacturing, and leading its air conditioners into more and more families. At present, Oaks Air Conditioning has built a diversified product matrix by actively embracing the upsurge of intelligence, greening and high-end, and its fresh oxygen free Mu Xinfeng series, the Changxiang Wind series with double cooling capacity and light breeze, and the "top stream" Aozhiyin series in the field of intelligent air conditioning have won the trust of global consumers and will further promote their own high-quality development.
Standing at thirty is the end of an old chapter and the beginning of a new chapter. In the next 30 years, we look forward to Oaks Air Conditioning to uphold the innovative spirit of resonating with the spirit of rockets, achieve new breakthroughs in the field of product research and development, and bring more surprises to consumers and China's home appliance industry!