Original title: China Everbright Bank will carry out the 2024 financial education activities of "Thousands of Miles to Popularize Financial Knowledge" and "Popularize Financial Knowledge, Keep the 'Money Bag'".
"Strengthen risk prevention and warm financial services". In June 2024, China Everbright Bank actively responded to the call of the State Administration of Financial Supervision and Administration and the China Banking Association to organize and carry out financial education activities across the country, such as "Thousands of Miles to Popularize Financial Knowledge" and "Popularize Financial Knowledge, Keep the 'Money Bag'", to comprehensively improve consumers' financial literacy and risk prevention awareness, and promote the high-quality development of the financial industry with solid cultural strength.
Closely follow the theme of the event and let financial knowledge be zero-distance
With the goal of "popularizing financial knowledge and delivering positive financial energy", CEB organized and carried out five themed activities: "Protecting the Basic Rights of Consumers", "Strengthening Care for Elderly Customers", "Strengthening Appropriateness Education", "Revealing the Risk of Illegal 'Agency Rights Protection'" and "Welcoming the Olympic Games, Sunshine Consumer Protection and Health Run", to bring financial knowledge to consumers.
During the event, the bank's Hefei Branch and Sun Life Everbright jointly carried out an educational activity on investment suitability to help consumers understand investment risks. Branches in Nanjing, Jinan and other branches carried out online risk warnings to reveal the harm of illegal "agency rights protection". Branches in Suzhou, Wuxi and Hangzhou, together with Everbright Securities and Sun Life Everbright Insurance, jointly organized activities such as "Sunshine Health Care Walk to Welcome the Olympic Games" and "Sunshine Health Care Walk" to promote consumer protection knowledge to the public during outdoor activities.
Photo: Everbright Bank Suzhou Branch held the "Sunshine Health Care Walk to Welcome the Olympic Games".
Focus on key groups and let sunshine accompany thousands of homes
Adhering to the people-centered value orientation, CEB continues to pay more attention to key groups such as the elderly, youth, new citizens, and rural financial consumers, so as to achieve full coverage of special groups and strengthen the pertinence, inclusiveness and effectiveness of financial education.
During the event, the bank's branches in Ningbo, Nanchang, Yinchuan, Qingdao, Kunming, Shenyang and other branches sent condolences and care to the elderly by visiting elderly care service centers, universities for the elderly, nursing homes, hospitals, and holding silver lectures, and explained to them practical knowledge such as preventing financial fraud and investing within their means. Branches in Guangzhou, Chongqing, Dalian, Xi'an, Wuhan, Haikou and Urumqi have visited local kindergartens, primary and secondary schools, and sent a series of lively and interesting financial courses to children and teenagers to help them use their knowledge to deal with potential financial risks in life. Branches in Beijing and Changsha invited sanitation workers, security personnel, and employees of construction enterprises to participate in interesting activities to popularize the eight basic rights of consumers, prevent telecommunication network fraud, protect personal information and other financial knowledge, and help new citizens better integrate into urban life. Xiamen Branch joined hands with the People's Bank of Xiamen to hold the theme activity of "Financial Benefiting the People and Gathering Happiness in Xiamen", and conducted rich and interesting interactions with the villagers of Fenglin Village by building a financial knowledge theme stage to popularize financial policies and financial knowledge.
Photo: China Everbright Bank Chongqing Branch walked into Changtai Village Primary School to hold the "Popularize Financial Knowledge, Big Hands and Small Hands" competition
Photo: Shenyang Branch of Everbright Bank walked into the Dandong Nursing Home to explain real financial fraud cases and patiently answer the questions of the elderly
Innovate the form of activities, so that consumers can understand, listen and are willing to learn
In order to improve the effectiveness of financial education activities, CEB actively innovates the forms of activities, integrates cultural and sports activities and traditional culture that are popular with the people into the popularization of financial knowledge, and creates a good atmosphere for financial consumers to "learn, understand, trust and use finance".
The Shenzhen branch of the bank formed the "Boat of Light Dream Team" to participate in the "2024 Shenzhen Bay Community 4th Most Beautiful Houhai River Fun Dragon Boat Race", and set up a financial consumer protection knowledge promotion booth at the competition site to popularize financial knowledge to the participants and community residents. Changchun, Taiyuan and other branches invite customers to experience activities such as making intangible cultural heritage lacquer fans, making zongzi, and making mugwort leaf sachets, combining financial education with traditional festivals. Guiyang Branch invited more than 30 families to participate in the Children's Day financial education activity of "Children's City Experience Teacher", and dismantled common scams such as "game skin scam" and "cashback scam" to parents and children by setting up "survival challenges", "anti-fraud and anti-abduction" and "mysterious tasks".
Photo: China Everbright Bank Shenzhen Branch participated in the Shenzhen Bay Community Dragon Boat Race to popularize financial literacy
Photo: The Taiyuan branch of Everbright Bank walked into the residential community and combined financial education with the Dragon Boat Festival through activities such as "skillfully making lacquer fans and mugwort leaves making sachets".
Where the love is, the line goes. In the future, CEB will continue to fulfill its main responsibility of financial education, popularize financial knowledge, and convey positive financial energy, so that consumers can "understand financial principles and be well-informed people", and contribute to the creation of a harmonious and healthy financial consumption environment.