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Heavy! Japan's tourism has become the second largest "export industry" after automobiles, and China is catching up

author:Smell the Tao and practice

Recently, tourism in Japan has become very popular, which has aroused heated discussions.

According to the Ministry of Finance, in January ~ March 2024, the annual tourism spending of international tourists in Japan will be 7.2 trillion yen, which has increased fivefold in 10 years.

In 2023, Japan ranked first in automobile exports with 17.3 trillion yen, second in exports of electronic components such as semiconductors with 5.5 trillion yen, and third in steel exports with 4.5 trillion yen.

This means that international tourism revenue has become the backbone of Japan's economy, surpassing semiconductor exports to become the second largest industry after Japan's automobile exports.

International tourism has become the backbone of the economy, which is what many countries dream of!

Japan has a small land area of only 378,000 square kilometers, which is about the same size as Yunnan Province on the mainland.

Such a small country has attracted tourists from all over the world, and has made international tourism the second largest industry.

According to the Global Tourism Barometer released by the United Nations Tourism Organization, in 2023, international tourism brought Japan $38.6 billion in revenue, ranking 10th in the world.

Heavy! Japan's tourism has become the second largest "export industry" after automobiles, and China is catching up

These 10 countries, with the exception of Turkey, are all developed countries. Basically, they are all traditional tourism powers, each with its own characteristics.

In contrast, the number of tourists visiting Japan is not as high as in Germany.

In 2023, Germany will have a total of 34.8 million international tourist arrivals, ranking 8th in the world, but it has not brought significant tourism revenue to Germany.

Heavy! Japan's tourism has become the second largest "export industry" after automobiles, and China is catching up

Which countries and regions are contributing to Japan's high international tourism revenue?

Perhaps, everyone has already guessed the answer.

According to the United Nations Tourism Organization, in 2023, China's outbound tourism consumption will be US$196.5 billion, surpassing the United States and ranking first in the world.

Heavy! Japan's tourism has become the second largest "export industry" after automobiles, and China is catching up

These ten countries, with the exception of China, Russia and India, are basically developed countries.

Since the beginning of this year, the global tourism industry has gradually recovered, and in some countries, the number of international tourists has returned to the level of 2019.

In the Asia-Pacific region, the number of international tourists in the first quarter of 2024 increased in most countries compared to the same period in 2019.

Among them, the Maldives increased by 25%, Mongolia increased by 14%, and Japan increased by 6%. Singapore saw a 10 per cent decrease.

Heavy! Japan's tourism has become the second largest "export industry" after automobiles, and China is catching up

The main reasons why Japan's tourism industry is so developed are as follows.

One is Japan's unique culture, such as anime, traditional culture, and food, which attracts a large number of tourists, especially the younger generation.

Secondly, it is a good travel experience.

Japan's natural scenery is beautiful, ancient buildings are well preserved, goods are exquisite, homestays are developed, streets are clean, services are first-class, the travel industry has a clear division of labor, and transportation is developed, all of which greatly enhance the travel experience of tourists.

Finally, there is the strong support of the Japanese government for the tourism industry.

After the establishment of the "tourism nation" strategy, Japan attracted foreign tourists in various ways, and the inbound tourism market ushered in a big explosion, with a compound growth rate of nearly 30% between 2010 and 2015.

Of course, in recent years, there is another important reason for the boom in inbound tourism in Japan, which is that the yen has continued to depreciate, making it cheaper to travel to Japan.

In fact, when it comes to natural landscapes and historical and cultural heritage, the mainland far surpasses Japan.

Now, the mainland's high-speed rail network also extends in all directions, and the future international tourism potential is huge.

Moreover, the tourism policy is also gradually improving and opening up, and in the next 10 years, the inbound tourism market is likely to explode.

Of course, in some tourist areas, the service still needs to be improved, and the problems of price gouging, forced consumption, and false propaganda must be eliminated, and the tourism service industry, word of mouth is the most important.

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